CHAPTER Ⅰ ANALYSIS OF THE CHINESE SPIRITS INDUSTRY IN CHINA
1.1　ANALYSIS OF THE CURRENT CHINESE SPIRITS INDUSTRY IN CHINA
1.1.1　Definition and category of Chinese spirits
1.1.2　Development features of the Chinese spirits industry
1.1.3　Overview of Chinese spirits industry in 2011
1.1.4　Industrial structure adjustment of Chinese spirits industry in China accelerated
1.2　CHINESE SPIRIT OUTPUT STATISTICS OF THE WHOLE COUNTRY AND KEY PROVINCES / MUNICIPALITIES BETWEEN 2010 AND Aug. 2012
1.2.1　 Chinese spirit output statistics of the whole country and key provinces / municipalities between Jan and Dec. 2010
1.2.2　Chinese spirit output statistics of the whole country and key provinces / municipalities between Jan and Dec. 2011
1.2.3　Chinese spirit output statistics of the whole country and key provinces / municipalities between Jan and Aug. 2012
1.3　ANALYSIS OF POLICY ENVIRONMENT FOR CHINESE SPIRITS INDUSTRY
1.3.1　Administration on alcoholic market enhanced in China
1.3.2　Suggestions to the policy in terms of excise duty on Chinese spirits
1.4　DIFFICULTIES FACING THE CHINESE SPIRITS INDUSTRY
1.4.1　Problems calling for attention of the industry
1.4.2　Difficulties in the development of Chinese spirits industry
1.4.3　The quality problems of small sized Chinese spirits prominent
1.5　DEVELOPMENT CONCEPT FOR CHINESE SPIRITS INDUSTRY
1.5.1　The Chinese spirits producers shall develop rationally
1.5.2　Measures for developing Chinese spirits industry
1.5.3　Macro development strategy of Chinese spirits industry
CHAPTER Ⅱ ANALYSIS OF THE CHINESE SPIRITS MARKET
2.1　CURRENT DEVELOPMENT STATUS OF THE CHINESE SPIRITS MARKET
2.1.1　Structure features of Chinese spirits market
2.1.2　Development overview of Chinese spirits market
2.1.3　Brief analysis of homogeneity crisis of Chinese spirits market
2.2　ANALYSIS OF CHINESE SPIRITS MARKET
2.2.1　Survey of Chinese spirits market
2.2.2　Brief analysis of the consumption features of Chinese spirits market
2.2.3　In-depth analysis of Chinese spirits consumption in the rural markets
2.3　ANALYSIS OF MAJOR REGIONAL CHINESE SPIRITS MARKETS
2.3.1　Shandong Province
2.3.2　Sichuan Province
2.3.3　Jiangsu Province
2.3.4　Anhui Province
2.3.5　Guangdong Province
2.3.6　Henan Province
2.3.7　Yunnan Province
2.3.8　Other regions
2.4　COMPETITION ANALYSIS OF THE CHINESE SPIRITS MARKET
2.4.1　Chinese spirits market turns to monopolized competition
2.4.2　Intensified top grade Chinese spirits market
2.4.3　Measures for Chinese spirits enterprises to improve their competitive edge
2.5　ANALYSIS OF HIGH CONCENTRATION CHINESE SPIRITS MARKET
2.5.1　Brief description of the high concentration Chinese spirits market
2.5.2　Analysis of high concentration spirits consumption situation
2.5.3　Ideas for high concentration Chinese spirits to be launched in the market
CHAPTER Ⅲ OPERATION DATA ANALYSIS OF CHINESE SPIRITS INDUSTRY
3.1　OVERALL DATA ANALYSIS OF CHINESE SPIRITS INDUSTRY BETWEEN 2010 AND JUN. 2012
3.1.1　Analysis of all data of Chinese spirits industry between Jan and Nov. 2010
3.1.2　Analysis of all data of Chinese spirits industry between Jan and Dec. 2011
3.1.3　Analysis of all data of Chinese spirits industry between Jan and Jun. 2012
3.2　DATA ANALYSIS OF ENTERPRISES OF DIFFERENT OWNERSHIP BETWEEN 2011 AND JUN. 2012
3.2.1　Data analysis of enterprises of Chinese spirits of different ownership between Jan and Dec. 2011
3.2.2　Data analysis of Chinese spirits producers of different ownerships between Jan and Jun. 2012
3.3　DATA ANALYSIS OF CHINESE SPIRITS PRODUCERS OF DIFFERENT SCALES BETWEEN 2011 AND JUN. 2012
3.3.1　Data analysis of Chinese spirits producers of different scales between Jan and Dec 2011
3.3.2　Data analysis of Chinese spirits producers of different scales between Jan and Jun. 2012
CHAPTER Ⅳ ANALYSIS OF SEGMENTATION OF CHINESE SPIRITS TYPES
4.1　TOP GRADE CHINESE SPIRITS
4.1.1　The Chinese spirits producers contending for top grade market
4.1.2　Consumption of top grade spirits entering a golden times stage
4.1.3　Competition scenario of top grade Chinese spirits market
4.1.4　Five strategies for top grade Chinese spirits to succeed
4.2　STRENGTH FLAVOR CHINESE SPIRITS
4.2.1　Sharing same source with food provides opportunity for strength flavor Chinese spirits
4.2.2　The standards for strength flavor Chinese spirits need to be modified
4.2.3　Market opportunity spurs the advancement of strength flavor Chinese spirits
4.3　SOFT FLAVOR CHINESE SPIRITS
4.3.1　Development overview of soft flavor Chinese spirits
4.3.2　Advantages and difficulties of soft flavor Chinese spirits
4.3.3　Development concept for soft flavor Chinese spirits
4.4　CHINESE SPIRITS OF OTHER FLAVOR TYPE
4.4.1　Soy sauce flavor Chinese spirits
4.4.2　Feng type Chinese spirits
4.4.3　Feng with other flavor Chinese spirits
4.4.4　Sesame flavor Chinese spirits
CHAPTER Ⅴ ANALYSIS OF PACKING AND MARKETING FOR CHINESE SPIRITS
5.1　CURRENT CHINESE SPIRITS PACKING STATUS
5.1.1　Development course of packing for Chinese spirits
5.1.2　Malpractice existing with packing for Chinese spirits
5.1.3　Measures and suggestions for Chinese spirits packing
5.1.4　Trend analysis of Chinese spirits packing
5.2　MARKETING ANALYSIS OF CHINESE SPIRITS INDUSTRY
5.2.1　Brief analysis of marketing mode for Chinese spirits industry
5.2.2　Problems existing in marketing of Chinese spirits
5.2.3　Brand name orientation and development strategy for Chinese spirits marketing
5.2.4　In-depth distribution strategy for Chinese spirits brand name
CHAPTER Ⅵ INTRODUCTIONS TO KEY ENTERPRISES
6.1　LUZHOU LAOJIAO
6.1.1　Introduction to the company
6.1.2　Business analysis of Luzhou Laojiao in 2011
6.1.3　Business analysis of Luzhou Laojiao in the fist half of 2012
6.2　JIUGUI SPIRITS
6.2.1　Introduction to the company
6.2.2　Business analysis of Jiugui Spirits in 2011
6.2.3　Business analysis of Jiugui Spirits in the first half of 2012
6.3　WULIANGYE
6.3.1　Introduction to the company
6.3.2　Business analysis of Wuliangye in 2011
6.3.3　Business analysis Wuliangye in the first half of 2012
6.4　GUIZHOU MAOTAI
6.4.1　Introduction to the company
6.4.2　Business analysis of Guizhou Maotai in 2011
6.4.3　Business analysis of Guizhou Maotai in the first half of 2012
6.5　TUOPAI QUJIU
6.5.1　Introduction to the company
6.5.2　Business analysis of Tuopai Qujiu in 2011
6.5.3　Business analysis of Tuopai Qujiu in the first half of 2012
6.6　SHUIJINGFANG
6.6.1　Introduction to the company
6.6.2　Business analysis of Shuijingfang in 2011
6.6.3　Business analysis of Shuijingfang in the first half of 2012
CHAPTER Ⅶ IMPORT AND EXPORT DATA ANALYSIS OF PERFORMANCE NOT MODIFIED
7.1　OVERALL IMPORT AND EXPORT DATA ANALYSIS OF PERFORMANCE NOT MODIFIED ETHANOL WITH CONCENTRATION LESS THAN 80% AND DISTILLED SPIRITS ETC. OF CHINA BETWEEN 2011 AND JUNE 2012
7.1.1　Overall import and export data analysis of performance not modified ethanol with concentration less than 80% and distilled spirits etc. of china between 2008 and 2010
7.1.2　Overall data of import and export of performance not modified ethanol with concentration less than 80% and distilled spirits etc. of China between Jan and Dec. 2011
7.1.3　Overall data of import and export of performance not modified ethanol with concentration less than 80% and distilled spirits etc. of China between Jan and Jun. 2012
7.2　IMPORT AND EXPORT DATA ANALYSIS OF PERFORMANCE NOT MODIFIED ETHANOL WITH CONCENTRATION LESS THAN 80% AND DISTILLED SPIRITS ETC. BY MAJOR PROVINCES AND MUNICIPALITIES OF CHINA BETWEEN 2011 AND JUNE 2012
7.2.1　Import and export data analysis of performance not modified ethanol with concentration less than 80% and distilled spirits etc. by major provinces and municipalities of China between Jan and Dec 2011
7.2.2　 Import and export data analysis of performance not modified ethanol with concentration less than 80% and distilled spirits etc. by major provinces and municipalities of China between Jan and Jun. 2012
7.3　IMPORT AND EXPORT DATA ANALYSIS WITH MAJOR COUNTRIES OF PERFORMANCE NOT MODIFIED ETHANOL WITH CONCENTRATION LESS THAN 80% AND DISTILLED SPIRITS ETC. BY CHINA BETWEEN 2011 AND JUNE 2012
7.3.1　Import and export data analysis with major countries of performance not modified ethanol with concentration less than 80% and distilled spirits etc. by China between Jan and Dec. 2011
7.3.2　Import and export data analysis with major countries of performance not modified ethanol with concentration less than 80% and distilled spirits etc. by China between Jan and Jun. 2012
CHAPTER Ⅷ INVESTMENT AND PROSPECT ANALYSIS OF CHINESE SPIRITS INDUSTRY
8.1　INVESTMENT OPPORTUNITY AND STRATEGY OF CHINESE SPIRITS INDUSTRY
8.1.1　Prosperity of Chinese spirits industry gradually going up
8.1.2　Mistakes easily made by laymen investing in spirits industry
8.1.3　Perspective of effective operating Chinese spirits brand names by capital out of this industry
8.2　DEVELOPMENT PROSPECT OF CHINESE SPIRITS INDUSTRY
8.2.1　Future development trend of Chinese spirits industry
8.2.2　Forecast of development situation of Chinese spirits industry
8.2.3　New pattern will appear in the future Chinese spirits industry
8.2.4　Price trend analysis of the future Chinese spirits market
8.3　DEVELOPMENT TREND OF CHINESE SPIRITS
8.3.1　Low concentration trend of Chinese spirits products
8.3.2　Health-keeping spirits have become the development direction of Chinese spirits industry
8.3.3　Bright prospect for “fruit-based Chinese spirits”
APPENDICES
APPENDIX 1 NATIONAL STANDARD OF THE PEOPLE’S REPUBLIC OF CHINA – INSPECTION RULES FOR CHINESE SPIRITS
APPENDIX 2 INDUSTRIAL CODE FOR PURE GRAIN SOLID FERMENTED CHINESE SPIRITS OF CHINESE SPIRITS INDUSTRY