CHAPTER 1 RELATED OVERVIEW OF THE FAST FOOD INDUSTRY
　　1.1 Introduction of catering industry
　　　　1.1.1 Definition of catering industry
　　　　1.1.2 Classification of catering industry
　　　　1.1.3 The six types of catering consumption
　　　　1.1.4 Catering industry’s economic status and role
　　1.2 Overview of fast food
　　　　1.2.1 Definition of fast food
　　　　1.2.2 Simple classification of fast food
　　　　1.2.3 Characteristics of fast food
　　　　1.2.4 Operating form of fast food
CHAPTER 2 DEVELOPMENT OF CHINESE CATERING INDUSTRY FROM 2011 TO 2013
　　2.1 Summary of the Development of China’s catering industry
　　　　2.1.1 The course of development of China’s catering industry
　　　　2.1.2 The overall analysis of the development of China’s catering industry
　　　　2.1.3 The main features of development of China’s catering industry
　　　　2.1.4 Factors to promote the development of China’s catering industry
　　　　2.1.5 China’s catering industry into the era of network
　　2.2 Analysis of development of China’s catering industry in 2011
　　　　2.2.1 Chinese catering market operating conditions in 2011
　　　　2.2.2 Operational analysis of the top 100 catering enterprises in 2011
　　　　2.2.3 The milestones of the Chinese catering industry in 2011
　　　　2.2.4 New policies and regulations of China’s catering industry in 2011
　　2.3 Analysis of development of China’s catering industry in 2012
　　　　2.3.1 The scale and efficiency of catering industry in 2012
　　　　2.3.2 Analysis of catering industry structure in 2012
　　　　2.3.3 The modernization state of catering industry in 2012
　　　　2.3.4 Operating conditions of top 100 catering enterprises in 2012
　　　　2.3.5 Development focus of catering industry in 2012
　　2.4 Development of China’s catering industry in the first half of 2013
　　　　2.4.1 Developmeng of China’s catering industry in Q1,2013
　　　　2.4.2 Profiles of China’s catering industry in the first half of 2013
　　2.5 Analysis of the problems in the development of China’s catering industry
　　　　2.5.1 Restricting factor in the development of China’s catering industry
　　　　2.5.2 New challenges for the sustained and healthy development of China’s catering industry
　　　　2.5.3 Plight of IPO of China’s catering industry
　　　　2.5.4 Chinese catering enterprises have large stress to survive
　　2.6 Countermeasures to promote the healthy development of China’s catering industry
　　　　2.6.1 Policies and measures to safeguard China’s catering industry development
　　　　2.6.2 Current Suggestions for the development of catering industry
　　　　2.6.3 Development of catering industry needs three platforms
　　　　2.6.4 Countermeasures of large-scale economic development of catering industry
　　　　2.6.5 Personalized service strategy of Chinese catering industry
　　　　2.6.6 Strategy for China’s catering industry to deal with “low-profit era”
　　　　2.6.7 Measures for Chinese catering industry to enhance industrial safety
CHAPTER 3 ANALYSIS OF DEVELOPMENT OF FAST FOOD INDUSTRY FROM 2011 TO 2013
　　3.1 Development of foreign fast food industry
　　　　3.1.1 France
　　　　3.1.2 the United Arab Emirates
　　　　3.1.3 Chile
　　　　3.1.4 Russia
　　3.2 Overall analysis of Chinese fast food industry from 2011 to 2013
　　　　3.2.1 The stage of development of the fast food industry
　　　　3.2.2 Overview of the development of the fast food industry
　　　　3.2.3 The characteristics of the development of the fast food industry
　　　　3.2.4 Overview of development of China’s fast food industry in 2011
　　　　3.2.5 Profiles Chinese fast food industry in 2012
　　　　3.2.6 Analysis of China’s fast food development in Q1,2013
　　　　3.2.7 Experience and understanding of development of Chinese fast food industry
　　3.3 Analysis of Chinese fast food industry chain
　　　　3.3.1 Overview of standardization and listing attitute of Chinese restaurant chain
　　　　3.3.2 Analysis of the motivation of chain operation of the fast food enterprise
　　　　3.3.3 Fast food chain development competition in full swing
　　　　3.3.4 Analysis of fast-food chain business model
　　　　3.3.5 Personnel training system construction of Chinese fast-food chain enterprises
　　3.4 Chinese fast food market demand research
　　　　3.4.1 Analysis of the demand composition of fast food market
　　　　3.4.2 Characteristics of the demand of modern fast-food industry
　　　　3.4.3 Analysis of fast food market demand for from the perspective of time
　　　　3.4.4 Analysis of fast food market demand for from the perspective of space
　　　　3.4.5 Management strategy for fast food industry to expand demand
　　3.5 Problems in the development of Chinese fast food
　　　　3.5.1 The main problems of Chinese fast food industry
　　　　3.5.2 Difficulties of the development of Chinese fast food chain industry
　　　　3.5.3 Shortcomings of the development of the fast food industry
　　　　3.5.4 Mistakes to measure the development level of Chinese fast food industry
　　　　3.5.5 Social factors restricting the development of Chinese fast food industry
　　3.6 Chinese fast food industry development strategy
　　　　3.6.1 Fast food industry should establish a scientific system to adapt to market developments
　　　　3.6.2 Focus on segmentation and personalization of the market
　　　　3.6.3 Promote “small, specialized, and multiple” route
　　　　3.6.4 Beware of rash advance of chain operation
　　　　3.6.5 Management and Talent is the key
　　　　3.6.6 The complementary strengths of Chinese and Western fast food
　　　　3.6.7 Strengthening the role of industry organizations
CHAPTER 4 ANALYSIS OF DEVELOPMENT OF CHINESE-STYLE FAST FOOD INDUSTRY FROM 2011 TO 2013
　　4.1 Overview of Chinese-style fast food industry
　　　　4.1.1 The main mode and features of Chinese-style fast food
　　　　4.1.2 the increasing attractiveness of Chinese-style fast food market
　　　　4.1.3 Development of Chinese-style fast food industry in 2012
　　　　4.1.4 Chinese-style fast food market is facing a “watershed”
　　　　4.1.5 China Cuisine Association boost leapfrog development of Chinese-style fast food
　　　　4.1.6 SWOT analysis of Chinese-style fast food
　　4.2 Development of Standardization of Chinese-style fast food
　　　　4.2.1 The importance of standardization of Chinese-style fast food
　　　　4.2.2 Standardization pattern of Chinese-style fast food
　　　　4.2.3 Standardization situation and development direction of Chinese-style fast food
　　4.3 Problems in the Development of Chinese-style fast food
　　　　4.3.1 The main problems in the development of Chinese-style fast food industry
　　　　4.3.2 The three hurdles of the development of Chinese-style fast food
　　　　4.3.3 Weakness existing in the development of Chinese-style fast food
　　　　4.3.4 Operating challenges of Chinese-style fast food
　　　　4.3.5 Challenges of chain operation of Chinese-style fast food
　　4.4 Development strategy of Chinese-style fast food
　　　　4.4.1 Countermeasures to solve the problem of Chinese-style fast food industry
　　　　4.4.2 Breakthrough strategies of Chinese-style fast food
　　　　4.4.3 Development approach of Chinese-style fast food industry in the branded consumer era
　　　　4.4.4 Strategy of Chinese-style fast food to create competitive advantage
　　　　4.4.5 Chinese-style fast food enterprises should work together to seek large scale development
　　　　4.4.6 Analysis of development strategy of Chinese-style fast food enterprise
　　　　4.4.7 Analysis of brand positioning strategy of Chinese-style fast food
CHAPTER 5 ANALYSIS OF WESTERN-STYLE FAST FOOD FROM 2011 TO 2013
　　5.1 Overview of Western-style fast food
　　　　5.1.1 Introduction of development of Western-style fast food
　　　　5.1.2 Classification and characteristics of Western-style fast food
　　　　5.1.3 The main advantage of Western-style fast food
　　5.2 Overview of Western-style fast food market in China
　　　　5.2.1 Analysis of the overall development of Western-style fast food market
　　　　5.2.2 Western-style fast food frequently increase prices in China
　　　　5.2.3 The rapid expansion of Western-style fast food in China
　　　　5.2.4 Analysis of Western-style fast food market development trend
　　　　5.2.5 Analysis of consumption of Western-style fast food in China
　　　　5.2.6 Western-style fast food force on “car restaurant” market
　　　　5.2.7 Reasons of Western-style fast food rapidly developing in China
　　　　5.2.8 Difficult of the development of Western-style fast food in China
　　5.3 Competitive landscape of Western-style fast food in China
　　　　5.3.1 Kentucky ranks top of Western-style fast food market in China
　　　　5.3.2 McDonald and KFC compete for the Western-style fast food market in China
　　　　5.3.3 Dicos desires to break existing competitive situation
　　　　5.3.4 Western fast food actively explore the Chinese market
　　　　5.3.5 Western fast food fought in the dinner market in China
　　　　5.3.6 SUBWAY accelerates expansion in China’s market
　　5.4 Localization development of Western-style fast food
　　　　5.4.1 Summary of the localization development of Western-style fast food
　　　　5.4.2 Foreign fast food companies accelerate the localization process
　　　　5.4.3 Localization development strategy of Western-style fast-food
　　5.5 Regional development of Western-style fast food in China
　　　　5.5.1 Beijing Western-style fast-food developed rapidly
　　　　5.5.2 Hainan Western-style fast-food stepped up the layout of the market
　　　　5.5.3 Western-style fast-food market has been favored in Wuhan City
　　　　5.5.4 Western-style fast food market has good development trend in Shaoxing City
CHAPTER 6 DEVELOPMENT OF FAST FOOD INDUSTRY IN MAJOR REGIONS OF CHINA FROM 2011 TO 2013
　　6.1 Beijing
　　　　6.1.1 Overview of development of Beijing fast food industry
　　　　6.1.2 Beijing fast food market has big consumption potential
　　　　6.1.3 Development of Beijing fast food industry in 2012
　　　　6.1.4 analysis of commonality of major Chinese-style fast food brand in Beijing
　　　　6.1.5 Analysis of Beijing fastfood delivery market
　　　　6.1.6 Problems in Beijing fast food market
　　6.2 Shanghai
　　　　6.2.1 Overall analysis of Shanghai fast food market
　　　　6.2.2 Shanghai fast food industry showed the localized and differentiated competition
　　　　6.2.3 Strategy of the emerging fast food enterprises into Shanghai market
　　　　6.2.4 Shanghai fast food market is vast
　　　　6.2.5 The expansion of Country Style Cooking fast-food enterprise frustrated in Shanghai
　　6.3 Guangzhou
　　　　6.3.1 Competition of Guangzhou fast food market inensifies
　　　　6.3.2 Guangzhou fast food prices have increased in early 2012
　　　　6.3.3 Developments of the fast food industry in Guangzhou in 2013
　　　　6.3.4 Fierce competition of Guangzhou Chinese-style fast-food brand
　　6.4 Shenzhen
　　　　6.4.1 Development advantages of the fast food industry in Shenzhen
　　　　6.4.2 “Three pillars” status of Shenzhen Chinese-style fast food market
　　　　6.4.3 Analysis of Shenzhen restaurants new regulations and impact
　　　　6.4.4 The rapid development of Shenzhen local fast food brands
　　　　6.4.5 Development status of Taiwan-style optional fast food in Shenzhen
　　6.5 Tianjin
　　　　6.5.1 Tianjin has entered the rapid development period
　　　　6.5.2 Tianjin fast food market development pattern varies
　　　　6.5.3 Development of the fast food industry in Tianjin in 2013
　　6.6 Changsha
　　　　6.6.1 Changsha old fast food return to the fast food industry
　　　　6.6.2 Changsha fast food opened network services in 2013
　　　　6.6.3 SWOT analysis of Changsha fast food chains
　　　　6.6.4 Development path of Changsha fast food industry
　　　　6.6.5 Changsha Chinese-style fast food enterprises should be improved internally and externally
　　　　6.6.6 Development trends of Changsha fast food enterprises
　　6.7 Wuhan
　　　　6.7.1 Wuhan local fast-food industry used low price strategy to seize the market
　　　　6.7.2 Wuhan local snacks seized the fast food market
　　　　6.7.3 Development status of Wuhan fast food industry in 2012
　　　　6.7.4 Wuhan fast food enterprises build one-stop services
　　　　6.7.5 Standardization missing status of Wuhan fast food industry
　　　　6.7.6 Wuhan fast food industry encountered development difficulties
CHAPTER 7 ANALYSIS OF DEVELOPMENT OF KEY FAST FOOD ENTERPRISES FROM 2011 TO 2013
　　7.1 KFC
　　　　7.1.1 Company profile
　　　　7.1.2 General layout situation of KFC in China
　　　　7.1.3 Analysis of localization operation of KFC
　　　　7.1.4 Operating conditions of Yum Brands (parent company of KFC) from 2011 to Q2,2013
　　　　7.1.5 Analysis of successful strategies of KFC in China
　　　　7.1.6 Analysis of KFC franchise strategy
　　7.2 McDonald
　　　　7.2.1 Company profile
　　　　7.2.2 McDonald’s operating conditions in 2011
　　　　7.2.3 McDonald’s operating conditions in 2012
　　　　7.2.4 McDonald’s operating conditions in the first quarter of 2013
　　　　7.2.5 Localization development of McDonald
　　　　7.2.6 McDonald’s business philosophy
　　　　7.2.7 Efficient service processes of McDonald
　　7.3 Dicos
　　　　7.3.1 Company profile
　　　　7.3.2 Development situation of Dicos
　　　　7.3.3 with Pepsi commercial builded business strategic alliances
　　　　7.3.4 Dicos further expanded the new concept of fast food in 2013
　　　　7.3.5 Long-term strategic objectives of Dicos
　　　　7.3.6 Three major development strategies of Dicos
　　7.4 Lihua Fast Food
　　　　7.4.1 Company Profile
　　　　7.4.2 Standardization development of Lihua Fast Food
　　　　7.4.3 Successful experience of Lihua Fast Food
　　　　7.4.4 Development strategy of Lihua Fast Food in Beijing
　　7.5 Ajisen (China) Holdings Ltd.
　　　　7.5.1 Company profile
　　　　7.5.2 Operating status of Ajisen in 2010
　　　　7.5.3 Operating status of Ajisen in 2011
　　　　7.5.4 Operating status of Ajisen in 2012
　　7.6 Café de Coral
　　　　7.6.1 Company profile
　　　　7.6.2 Operating status of Café de Coral in 2010
　　　　7.6.3 Operating status of Café de Coral in 2011
　　　　7.6.4 Operating status of Café de Coral in 2012
　　7.7 Shanghai Yonghe King Food Co., Ltd.
　　　　7.7.1 Company profile
　　　　7.7.2 Standardized development model of Yonghe King Food
　　　　7.7.3 Yonghe King built processing plants to perfect self supply of raw materials
　　　　7.7.4 Yonghe King started joining strategy in 2012
　　　　7.7.5 Development strategy and planning of Yonghe King in coming years
　　7.8 Guangzhou Kungfu Catering Management Co., Ltd.
　　　　7.8.1 Company profile
　　　　7.8.2 Expansion progress of Kungfu Catering
　　　　7.8.3 Kungfu Catering leads the innovative development of fast-food industry
　　　　7.8.4 Innovation process and outcomes of Kungfu Catering
　　　　7.8.5 Problems in the rapid development of Kungfu Catering
　　7.9 Shenzhen King of Noodles Food Chain Co., Ltd.
　　　　7.9.1 Company profile
　　　　7.9.2 Business ideas of the rapid development of King of Noodles
　　　　7.9.3 Marketing strategy analysis of King of Noodles
　　　　7.9.4 Success method of the rapidly growing of King of Noodles
CHAPTER 8 OVERVIEW OF FAST FOOD CONTAINERS AND PACKAGING FROM 2011 TO 2013
　　8.1 Disposable fast food tableware
　　　　8.1.1 Category of disposable fast food tableware
　　　　8.1.2 Overview of the development of disposable fast food tableware
　　　　8.1.3 Problems in disposable fast food tableware
　　　　8.1.4 Analysis of market regulation defects of disposable fast food tableware
　　8.2 Foaming plastic fast food tableware
　　　　8.2.1 Four characteristics of foaming plastic fast food tableware
　　　　8.2.2 Policy background and market situation of disposable foaming plastic tableware
　　　　8.2.3 Quality of plastic disposable fast food tableware need to be improved
　　　　8.2.4 New policy of disposable plastic foaming tableware
　　　　8.2.5 Shortcomings of disposable plastic tableware industry
　　　　8.2.6 Development proposals for disposable plastic tableware industry
　　8.3 Paper fast food tableware
　　　　8.3.1 Definition of paper fast food tableware
　　　　8.3.2 The advantages of paper fast food tableware
　　　　8.3.3 Standard conditions of Chinese paper tableware industry
　　　　8.3.4 The reasons of the difficult promotion of paper fast food tableware
　　　　8.3.5 Trends of paper fast food tableware
　　8.4 Development of fast food packaging
　　　　8.4.1 Basic introduction of fast food packaging
　　　　8.4.2 Fast food packaging should be implemented simultaneously with the principle of foaming and environmental protection tableware
　　　　8.4.3 Wheat starch and wheat straw fiber become new fast food packaging materials
　　　　8.4.4 Self-heating packaging advanced in fast food industry
CHAPTER 9 ANALYSIS OF COMPETITION OF THE FAST FOOD INDUSTRY FROM 2011 TO 2013
　　9.1 China’s competitive condition of the fast food industry
　　　　9.1.1 The competition of fast food industry entered a new stage
　　　　9.1.2 Competition overview of China’s fast food market
　　　　9.1.3 Competition of Western fast food market is intensifying in China
　　　　9.1.4 Upgrading of competition of Chinese-style and Western-style fast food market in China
　　　　9.1.5 The focus of competition and trends of China’s fast food industry in the future
　　9.2 Analysis of competition structure of the fast food industry
　　　　9.2.1 Analysis of the existing enterprises
　　　　9.2.2 Analysis of supplier
　　　　9.2.3 Analysis of customer
　　　　9.2.4 Analysis of the threat of substitutes
　　　　9.2.5 Analysis of potential new entrants
　　9.3 Comparative analysis of Chinese-style fast food and Western-style fast food
　　　　9.3.1 Differences of Chinese and Western fast food
　　　　9.3.2 Comparison of nutrition of Chinese and Western fast food
　　　　9.3.3 Competitive advantages and disadvantages of Chinese and Western fast food market
　　　　9.3.4 Comparison of advantages of Chinese and Western fast food product
　　9.4 Analysis of market competitiveness of Chinese-style fast food industry
　　　　9.4.1 Empirical analysis of industrial competitiveness of Chinese-style fast food industry
　　　　9.4.2 The reasons of lack of competitiveness of Chinese-style fast food
　　　　9.4.3 Countermeasures for Chinese-style fast food to improve competitiveness
　　9.5 Competitive strategy of catering industry
　　　　9.5.1 Customer value strategy
　　　　9.5.2 Health strategy
　　　　9.5.3 Specialty strategy
　　　　9.5.4 Standardization strategy
CHAPTER 10 ANALYSIS OF THE INVESTMENT IN FAST FOOD INDUSTRY
　　10.1 Investment status of catering industry
　　　　10.1.1 Capital market investment profile of Chinese catering industry
　　　　10.1.2 Investment Characteristics of China's catering industry
　　　　10.1.3 The main advantage of the catering industry investment
　　　　10.1.4 Chain restaurants become an investment hotspot
　　　　10.1.5 Catering industry has representative investment value
　　　　10.1.6 Investment risk of Chinese catering industry
　　10.2 Investment opportunities in the fast food industry
　　　　10.2.1 Analysis of investment opportunities in the fast food industry in China
　　　　10.2.2 Fast food chains are much favored by PE investment
　　　　10.2.3 Franchise fast food industry has become the main development mode
　　　　10.2.4 Female theme restaurants become the new directions of catering investment
　　10.3 Fast food investment patterns and strategies
　　　　10.3.1 Chinese-style fast food chain
　　　　10.3.2 Small Chinese fast food investment model
　　　　10.3.3 Fast express investment and operation strategy
　　10.4 Investment prospects of fast food industry
　　　　10.4.1 Chinese fast food industry has big potential in the future
　　　　10.4.2 Fast delivery shop has bright prospects
CHAPTER 11 CICONSULTING’S ANALYSIS ON DEVELOPMENT TRENDS OF FAST FOOD INDUSTRY
　　11.1 Development trend of China’s catering industry
　　　　11.1.1 “Twelfth Five-Year” development planning of China’s catering industry
　　　　11.1.2 Huge development prospects of China’s catering industry
　　　　11.1.3 Analysis of development trend of China’s catering industry
　　　　11.1.4 The development direction of China’s catering industry
　　11.2 Forecast of the development of fast food industry
　　　　11.2.1 Forecast and analysis of CIConsulting of the fast food industry in China form 2013 to 2017
　　　　11.2.2 The future development pattern and trends of the fast food industry
　　　　11.2.3 Chinese fast food industry has gradually clear trend
　　　　11.2.4 Analysis of Chinese fast-food market development trend
　　　　11.2.5 Casual fast-food industry has broad development space
　　11.3 Development trends of Chinese-style fast food
　　　　11.3.1 Prospects of Chinese-style fast food industry
　　　　11.3.2 New trend of Chinese-style fast food chain
　　　　11.3.3 Operation of characterized Chinese fast food will face four major changes
APPENDIX
Appendix 1: Operating Standards of Catering Enterprise
Appendix 2: Hygienic Standards of Catering and Collective Meal Delivery Units
Appendix 3: Catering Food Hygiene Management Measures
Appendix 4: Food Hygiene Administrative Penalties
Appendix 5: Licensing Examination Standard of Central Kitchen