Chapter I Analysis of skin care industry development
　　1.1 Overview of global skin care market
　　　　1.1.1 Review of global skin care market
　　　　1.1.2 U.S.
　　　　1.1.3 Japan
　　　　1.1.4 Other regions
　　1.2 Survey of China skin care industry
　　　　1.2.1 Analysis of China skin care industry
　　　　1.2.2 Overall survey of China skin care market
　　　　1.2.3 Overview of skin care market in 2010
　　　　1.2.4 Dialysis of skin care market hotspots in 2011
　　1.3 Marketing analysis of skin care industry
　　　　1.3.1 Marketing discussion of cosmetics industry
　　　　1.3.2 Marketing channels and strategies analysis of skin care products
　　　　1.3.3 Marketing cases analysis of skin care industry
　　1.4 Consumer group analysis of skin care market
　　　　1.4.1 Male skin care market
　　　　1.4.2 The middle-aged and elderly skin care market
　　　　1.4.3 Children skin care market
　　　　1.4.4 Other groups skin care market
　　1.5 Survey of skin care products packaging market
　　　　1.5.1 Analysis of modern skin care products packaging industry
　　　　1.5.2 Glass material accounting for the mainstream of skin care products packaging
　　　　1.5.3 Consumption psychology analysis of skin care products packaging in the four big cities
　　　　1.5.4 Rising cartoon upsurge in children skin care products packaging
Chapter II Analysis of skin care market segmentations
　　2.1 Skin cleaning market analysis
　　　　2.1.1 Facial milk cleanser
　　　　2.1.2 Hand-washing solution
　　　　2.1.3 Toilet soap
　　　　2.1.4 Shower gel
　　2.2 Other types of skin care markets
　　　　2.2.1 Whitening skin care products
　　　　2.2.2 Spot removing skin care products
　　　　2.2.3 Sunscreen skin care products
　　　　2.2.4 Facial mask
Chapter III Import and export data analysis of China beauty cosmetics or cosmetics and skin care products
　　3.1 Overall import and export data analysis of China beauty cosmetics or cosmetics and skin care products 2010-Jun. 2012
　　　　3.1.1 Overall import and export data of China beauty cosmetics or cosmetics and skin care products 2008-2010
　　　　3.1.2 Overall import and export data of China beauty cosmetics or cosmetics and skin care products Jan.-Dec. 2011
　　　　3.1.3 Overall import and export data of China beauty cosmetics or cosmetics and skin care products Jan.-Jun. 2012
　　3.2 Import and export data of China beauty cosmetics or cosmetics and skin care products in main provinces and cities 2011-Jun. 2012
　　　　3.2.1 Import and export data of China beauty cosmetics or cosmetics and skin care products in main provinces and cities Jan.-Dec. 2011
　　　　3.2.2 Import and export data of China beauty cosmetics or cosmetics and skin care products in main provinces and cities Jan.-Jun. 2012
　　3.3 Import and export data of China beauty cosmetics or cosmetics and skin care products in main countries 2011-Mar. 2012
　　　　3.3.1 Import and export data of China beauty cosmetics or cosmetics and skin care products in main countries Jan.-Dec. 2011
　　　　3.3.2 Import and export data of China beauty cosmetics or cosmetics and skin care products in main countries Jan.-Jun. 2012
Chapter IV Key global skin care enterprises
　　4.1 American Avon
　　　　4.1.1 Company introduction
　　　　4.1.2 Operating status analysis of Avon Jan.-Dec. 2011
　　　　4.1.3 Avon implementing diversification marketing model
　　4.2 American P & G
　　　　4.2.1 Company introduction
　　　　4.2.2 Operating status analysis of P & G Jan.-Dec. 2011
　　　　4.2.3 P & G brand positioning analysis
　　　　4.2.4 Big rectification and reform of P & G distribution channels
　　4.3 American Amway
　　　　4.3.1 Company introduction
　　　　4.3.2 Amway actively promoting men’s skin care products
　　　　4.3.3 Discussion about Amway multi-level direct selling model
　　4.4 American Estee Lauder
　　　　4.4.1 Company introduction
　　　　4.4.2 Estee Lauder brand portfolio
　　　　4.4.3 Operating status analysis of Estee Lauder Jan.-Dec. 2011
　　　　4.4.4 Estee Lauder focusing on China high-end cosmetics market
　　4.5 American Mary Kay
　　　　4.5.1 Company introduction
　　　　4.5.2 Mary Kay putting forward new idea of plant formula skin care
　　　　4.5.3 Analysis of Mary Kay personalized marketing strategies
　　4.6 French L’Oreal
　　　　4.6.1 Company introduction
　　　　4.6.2 Operating status analysis of L’Oreal Jan.-Dec. 2011
　　　　4.6.3 Operating strategy of L’Oreal in China
　　4.7 British Unilever
　　　　4.7.1 Company introduction
　　　　4.7.2 Operating status analysis of Unilever Jan.-Dec. 2011
　　　　4.7.3 Omnibearing localization attacking of Unilever
　　　　4.7.4 Brand management strategy of Unilever
　　4.8 Japanese Shiseido
　　　　4.8.1 Company introduction
　　　　4.8.2 Operating status analysis of Shiseido Jan.-Dec. 2011
　　　　4.8.3 Comprehensive analysis of Shiseido market channel strategy
Chapter V Key domestic skin care enterprises
　　5.1 Softto Co., Ltd.
　　　　5.1.1 Company introduction
　　　　5.1.2 Operating status of Softto 2010-Jun. 2012
　　　　5.1.3 Softto striving to develop functional cosmetics market
　　5.2 Shanghai Jahwa United Co., Ltd..
　　　　5.2.1 Company introduction
　　　　5.2.2 Operating status analysis of Shanghai Jahwa 2010-Jun. 2012
　　　　5.2.3 Product strategy of Shanghai Jahwa skin care brands
　　5.3 Other enterprises
　　　　5.3.1 Beijing Dabao Cosmetics Co., Ltd.
　　　　5.3.2 Shanghai Cmm Cosmetics Co., Ltd.
　　　　5.3.3 Tianjin Yumeijing Group Co., Ltd.
　　　　5.3.4 Guangzhou Caishi Cosmetics Co., Ltd.
　　　　5.3.5 Guangzhou Tobaby Cosmetics Co., Ltd.
Chapter VI Competition and prospect analysis of skin care industry
　　6.1 Analysis of skin care market competition
　　　　6.1.1 Competitive means analysis of main domestic skin care products
　　　　6.1.2 Foreign skin care products preempting middle and low-end markets
　　　　6.1.3 Competition in male skin care market becoming fiercer and fiercer day by day
　　　　6.1.4 Brand becoming the breakthrough point of skin care competition
　　6.2 Skin care industry development prospect
　　　　6.2.1 Flower beauty skin care product are expected to become the new favorites
　　　　6.2.2 Bright prospect of medicine prescription skin care product
　　　　6.2.3 The most potential skin care market in the future