CHAPTER Ⅰ　CONCEPTS RELATING TO THE RETAILING INDUSTRY
　　1.1　DEFINITION AND SPECIAL FEATURES OF THE RETAILING INDUSTRY
　　　　1.1.1　Prerequisite conditions for admittance to the retailing industry
　　　　1.1.2　Basic types of the retailing industry
　　1.2　DEVELOPMENT ENVIRONMENT OF THE RETAILING INDUSTRY
　　　　1.2.1　Analysis of outside macro-environment
　　　　1.2.2　Analysis of the development environment of retailing industry
　　　　1.2.3　Related industries and the influence
CHAPTER Ⅱ　DEVELOPMENT OVERVIEW OF THE RETAILING INDUSTRY
　　2.1　OVERVIEW OF THE WORLD RETAILING INDUSTRY
　　　　2.1.1　Analysis of general world environment
　　　　2.1.2　The retailing industry in Europe
　　　　2.1.3　The retailing industry in the US
　　　　2.1.4　The retailing industry in Japan
　　　　2.1.5　The retailing industry in other countries or regions
　　2.2　OVERVIEW OF THE RETAILING INDUSTRY IN CHINA
　　　　2.2.1　Status of the retailing industry in the national economy of China
　　　　2.2.2　The features of the current domestic retail market
　　　　2.2.3　Analysis of development pattern of the retailing industry in China
　　2.3 ANALYSIS ON CURRENT SITUATION OF DOMESTIC RETAILING INDUSTRY DURING 2010-2012
　　　　2.3.1　The increase of retailing industry of China in 2010
　　　　2.3.2　The retailing industry of China kept stable growth in 2011
　　　　2.3.3　Major events of retailing industry of China in 2012
　　2.4　ANALYSIS ON INTERNATIONALIZATION OF CHINA’S RETAILING INDUSTRY
　　　　2.4.1　Foreign capital in China’s retailing industry
　　　　2.4.2　Discussion on internationalized strategy of China’s retailing industry
　　　　2.4.3　Regional positioning analysis for retailing industry internationalization and study on space expansion mode
　　2.5　ANALYSIS ON LOGISTICS SYSTEM OF RETAILING INDUSTRY
　　　　2.5.1　Present situation of domestic and overseas logistics industry
　　　　2.5.2　Logistics and retail enterprises
　　　　2.5.3　Logistics of chain retailing industry
CHAPTER Ⅲ　ANALYSIS FOR INDUSTRY SEGMENTATION IN RETAILING INDUSTRY
　　3.1　SUPERMARKET BUSINESS
　　　　3.1.1　Analysis for development of supermarket in China
　　　　3.1.2　Analysis for operation and management of supermarket
　　　　3.1.3　Trend of development of supermarket
　　3.2　CONVENIENT SHOP
　　　　3.2.1　Status quo of convenient shop in China
　　　　3.2.2　Analysis for investment of convenient shop
　　　　3.2.3　Prospect and trend of convenient shop
　　3.3　SHOPPING CENTER
　　　　3.3.1　Analysis for shopping center in some countries or regions in the world
　　　　3.3.2　Analysis for shopping center in China
　　　　3.3.3　Problems which shopping center is confronted with and countermeasures for development
　　3.4　GENERAL STORE BUSINESS
　　　　3.4.1　Status quo of general store in China
　　　　3.4.2　Marketing of general merchandise business in China
　　　　3.4.3　Analysis for large-scaled general merchandise
　　3.5　ANALYSIS FOR OTHER FORMS OF RETAILING INDUSTRY
　　　　3.5.1　Hypermarket
　　　　3.5.2　Warehouse store
　　　　3.5.3　Specialty store
　　　　3.5.4　Franchised store
CHAPTER Ⅳ　ANALYSIS OF RETAILING INDUSTRY OPERATION SYSTEM AND MARKET COMPETITION
　　4.1　ANALYSIS OF RETAILING INDUSTRY CHAIN OPERATION
　　　　4.1.1　Definition and Features of Chain Operation
　　　　4.1.2　Overview of retailing industry chain operation
　　　　4.1.3　Research on strategies for chain retail enterprises to open rural markets
　　　　4.1.4　Prospect of chain retailing industry
　　4.2　PROBE INTO GROWTH OF CHINA’S LARGE RETAIL ENTERPRISES
　　　　4.2.1　Features of growth of China’s large retail enterprises
　　　　4.2.2　Factors influencing growth of China’s large retail enterprises
　　　　4.2.3　Analysis of route for growth of domestic large retail enterprises
　　4.3　ANALYSIS OF COMPETITIVE SITUATION OF CHINA’S RETAIL RNTERPRISES
　　　　4.3.1　Analysis of competitive structure of retail
　　　　4.3.2　Current competition of China’s retailing industry
　　　　4.3.3　Competitive strategy of China’s retailing industry
　　4.4　ANALYSIS OF RETAIL BRANDS AND MARKETING
　　　　4.4.1　Brands of retailing industry
　　　　4.4.2　Marketing of retailing industry
　　　　4.4.3　Analysis of innovation in marketing strategy of retailing industry
　　4.5　ANALYSIS OF CHINA’S RETAILING INDUSTRY INFORMATIZATION AND E-COMMERCE
　　　　4.5.1　Analysis of retailing industry informatization
　　　　4.5.2　Modes for building of retailing industry informatization
　　　　4.5.3　Problems in China’s E-retail and countermeasures
　　4.6　REGIONAL MARKET ANALYSIS OF CHINA’S RETAILING INDUSTRY
　　　　4.6.1　Retailing industry in Beijing
　　　　4.6.2　Retailing industry in Shanghai
　　　　4.6.3　Retailing industry in Chongqing
　　　　4.6.4　Retailing industry in Guangdong
　　　　4.6.5　Retailing industry in Changjiang River Delta
CHAPTER Ⅴ　ANALYSIS ON KEY ENTERPRISES
　　5.1　SHANGHAI NEW WORLD CO., L T D
　　　　5.1.1　The profile of company
　　　　5.1.2　The operating situation of NEW WORLD in 2011
　　　　5.1.3　The operating situation of NEW WORLD in the first half of 2012
　　5.2　CHONGQING DEPARTMENT STORE CO.LTD
　　　　5.2.1　The profile of company
　　　　5.2.2　The operating situation of Chongqing Department Store Co.Ltd in 2011
　　　　5.2.3　The operating situation of Chongqing Department Store Co.Ltd in the first half of 2012
　　5.3　BEIJING WANGFUJING DEPARTMENT STORE (GROUP)CO., LTD.
　　　　5.3.1　The profile of company
　　　　5.3.2　The operating situation of WANGFUJING in 2011
　　　　5.3.3　The operating situation of WANGFUJING in the first half of 2012
　　5.4　SUNING APPLIANCE CO., LTD.
　　　　5.4.1　The profile of company
　　　　5.4.2　Operating situation analysis of Suning Appliance Co., Ltd. in 2011
　　　　5.4.3　The operating situation analysis of Suning Appliance Co., Ltd. in the first half of 2012
　　5.5　GUANGZHOU FRIENDSHIP GROUP CO., LTD.
　　　　5.5.1　The profile of company
　　　　5.5.2　Operating situation analysis of Guangzhou Friendship Group Co., Ltd. in 2011
　　　　5.5.3　Operating situation analysis of Guangzhou Friendship Group in the first half of 2012
CHAPTER Ⅵ　INVESTMENT ANALYSIS OF RETAILING INDUSTRY AND ITS FUTURE TREND
　　6.1　INVESTMENT ANALYSIS OF RETAILING INDUSTRY
　　　　6.1.1　Investment opportunities
　　　　6.1.2　Investment risk
　　　　6.1.3　Proposal for investment
　　6.2　DEVELOPMENT TREND OF RETAILING INDUSTRY
　　　　6.2.1　Development trend of international retailing industry
　　　　6.2.2　Analysis on retail trend of China
　　　　6.2.3　Main development direction of retailing industry of China