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Chapter I World lubricating oil industry analysis
1.1 World lubricating oil industry survey
1.1.1 Demand and consumption structure analysis of world lubricating oil
1.1.2 World main manufacturers of lubricating oil
1.1.3 Forecast of world lubricating oil demand 2015
1.2 U.S. lubricating oil industry analysis
1.2.1 Analysis of U.S. lubricating oil sales channels
1.2.2 Sales status of U.S. lubricating oil in 2010
1.2.3 Sales status of U.S. lubricating oil in 2011
1.2.4 Sales status of U.S. lubricating oil in the first half of 2012
1.3 Development analysis of lubricating oil in other regions
1.3.1 South America
1.3.2 Asia
1.3.3 Japan
1.3.4 Russia
Chapter II China lubricating oil industry overview
2.1 Development survey of China lubricating oil market
2.1.1 Situation analysis of lubricating oil market
2.1.2 Development factors analysis of lubricating oil market
2.1.3 Operating characteristics analysis of lubricating oil market
2.1.4 Characteristics analysis of lubricating products
2.2 Analysis of China lubricating oil consumption
2.2.1 Impact of consumption tax on lubricating oil market
2.2.2 Analysis of China lubricating oil consumption market
2.2.3 Consumption data analysis of China lubricating oil
2.2.4 Brand cognitive degree analysis of lubricating oil consumption market
2.3 Yield analysis of lubricating oil in the whole country and main provinces 2010-Jun. 2012
2.3.1 Yield analysis of lubricating oil in the whole country and main provinces Jan.-Dec. 2010
2.3.2 Yield analysis of lubricating oil in the whole country and main provinces Jan.-Dec. 2011
2.3.3 Yield analysis of lubricating oil in the whole country and main provinces Jan.-Jun. 2012
2.4 Import and export analysis of lubricating oil
2.4.1 Export quotas of China lubricating oil was lifted
2.4.2 Import and export data analysis of lubricating oil 2006-2010
2.4.3 Import and export status of lubricating oil Jan.-Oct. 2011
2.4.4 Import and export status of lubricating oil Jan.-Jun. 2012
2.5 Brand marketing analysis of lubricating oil industry
2.5.1 Brand dissemination analysis of lubricating oil
2.5.2 Brand planning and market expanding analysis of lubricating oil
2.5.3 Specialized marketing analysis of lubricating oil industry
2.5.4 Marketing channels discussion of lubricating oil industry
2.6 Problems existing in the lubricating oil industry and countermeasures
2.6.1 Inherent problems in the lubricating oil industry
2.6.2 Gap between Chinese and foreign brand lubricating oil
2.6.3 Challenges China-made lubricating oil facing
2.6.4 Main factors of lubricating oil industry's success
2.6.5 China lubricating oil development mainly relying on technologies and services
Chapter III Upstream products analysis of lubricating oil
3.1 Lube base oil
3.1.1 Supply situation of world lube base oil
3.1.2 Development trend of world lube base oil
3.1.3 Market analysis of domestic lube base oil
3.1.4 Situation and challenges China lube base oil facing
3.2 Lubricant additive
3.2.1 Survey of China lubricant additive
3.2.2 China lubricant additive making progress
3.2.3 Introduction of lubricant anti-wear additive
Chapter IV Analysis of main lubricating oil products
4.1 Automobile lubricating oil
4.1.1 Development status of China automobile lubricating oil
4.1.2 Market competition pattern analysis of China automobile lubricating oil
4.1.3 Prospect of automobile lubricating oil looks good
4.2 Internal combustion engine oil
4.2.1 Specifications and brand introduction of China internal combustion engine oil
4.2.2 Quality standard of high-grade internal combustion engine oil should be enacted as soon as possible
4.2.3 Development discussion of internal combustion engine oil specifications
4.3 Gear oil
4.3.1 Classifications of China gear oil
4.3.2 Development analysis of automobile gear oil
4.3.3 Development direction of industrial gear oil
4.3.4 Application prospect of thickening industrial gear oil is broad
4.4 Hydraulic oil
4.4.1 Classifications and product standard of China hydraulic oil
4.4.2 Several key elements of hydraulic oil
4.4.3 Problems of hydraulic oil management should be paid attention to
Chapter V Analysis of key enterprises
5.1 Shell lubricating oil
5.1.1 Company introduction
5.1.2 Shell ranked first in the global lubricating oil industry
5.1.3 Comprehensive integrating and upgrading of Shell Tongyi motorcycle lubricating oil products
5.1.4 New strategies of Shell Tongyi lubricating oil development
5.2 BP Lubricating oil
5.2.1 Company introduction
5.2.2 Technical characteristics analysis of BP Castrol lubricating oil
5.2.3 BP China's Taicang project
5.3 Mobil lubricating oil
5.3.1 Company introduction
5.3.2 Strategy analysis of Exxon Mobil China
5.3.3 Fierce competition of Mobil in domestic lubricating oil market
5.4 The Great Wall lubricating Oil
5.4.1 Company introduction
5.4.2 Performance situation of the Great Wall packaging oil in 2011
5.4.3 Development strategy choice of the Great Wall lubricating oil
5.4.4 Competitive strategy analysis of the Great Wall lubricating oil
5.5 Kunlun lubricating oil
5.5.1 Company introduction
5.5.2 Performance of Kunlun lubricating oil continues growing
5.5.3 Kunlun lubricating oil committed to developing the diesel engine oil market
5.5.4 Sports marketing of Kunlun lubricating oil in 2012
Chapter VI Competition and development trend analysis of lubricating oil industry
6.1 Competition analysis of lubricating oil industry
6.1.1 Competition pattern of lubricating oil industry
6.1.2 Domestic lubricating oil seeking development in the competition
6.1.3 High-end game between domestic lubricating oil enterprises and foreign ones
6.1.4 Proposals for domestic lubricating oil enterprises to improve the competitiveness
6.2 Suggestion and trend analysis of lubricating oil industry development
6.2.1 Suggestions for domestic lubricating oil to break through the high-end market
6.2.2 Development trend of China lubricating oil industry
6.2.3 China lubricating oil market will continue growing rapidly
China lubricating oil market is developing toward maturity gradually, industrial integration will be implemented at a high level. Under this big background, China lubricating oil market presents two characteristics. In the aspect of product supply, the main supply concentrates on the large manufacturers day by day, and the original separate competition changes to concentrative competition. In the aspect of market consumption, the consumer groups reflect more dependence on the automobile production and maintenance organizations and the characteristics of entrusting consumption are obvious gradually, which is totally different from the self-consumption before.
China lubricating market, which develops rapidly, already becomes the arena in which foreign lubricating oil enterprises compete among rivals and accelerate to enter China market. Almost all transnational oil giants such as Shell, BP, Mobil, etc. join in the rank to carve up China lubricating oil market. Because of the first impression of foreign brands, the domestic products can’t stand in the high-end oil market. The game between national brands and foreign brands in the high-end market will be the main tune of China lubricating oil industry for a long time.
If domestic lubricating oil enterprises want to firm up original market and to march into high-end market to gain more shares, they should take advantages of rich local experiences, high local adjustment of production technology, understand the market opportunities and master market initiative, so they could compete with international brands. The strategy that China lubricating oil bands march into high-end market, marks the test of flight in domestic lubricating oil industry and will be the starting point for the domestic lubricating oil industry to change from channel competition to brand competition step by step. In the confronting war of brand spread, market competition will be more and more open and active. Facing this situation, China lubricating oil industry should master the opportunities, accelerate the process of internationalization and meet the fierce challenges. Domestic lubricating oil enterprises put forward the concept of internationalization clearly, they are growing up quickly, the strength of enterprises and brands are promoted continuously and have the ability to embark on the international stage.
In the next ten years, the demand for lubricating oil in Asia-pacific regions will be to 15.5 million tons and China will hold 40% of the demand in this region. By 2020, the demand for lubricating oil in China market will be doubled, consumption will surpass America. The high-speed growth of the demands of our country for automotive oil and the high grade trend of car oil will promote automotive lubricants to enter rapid development period. When the demands for automotive lubricating oil increase year by year, the grade of automotive oil will develop by leaps and bounds, high-grade oil will be in line with international practice.
