CHAPTER I OVERVIEW OF HOME TEXTILE
　　1.1 RELEVANT INTRODUCTIONS TO HOME TEXTILE
　　　　1.1.1 Meaning and classification of home Textile
　　　　1.1.2 Definition and classification of beddings
　　　　1.1.3 Definition and classification of towels
　　　　1.1.4 Concept and significance of developing functional home textile
　　1.2 HOME TEXTILE DESIGN ANALYSIS
　　　　1.2.1 Level of home textile design and the relationship among different steps
　　　　1.2.2 Function of home textile design to the home textile industry of China
　　　　1.2.3 Problems and causes of the home textile design in China
　　　　1.2.4 The home textile design of China shall adopt an approach of nationalization
　　　　1.2.5 Measures to protect the intellectual property rights of home textile design
CHAPTER II DEVELOPMENT ANALYSIS OF THE HOME TEXTILE INDUSTRY
　　2.1 OVERVIEW OF DEVELOPMENT OF HOME TEXTILE INDUSTRY IN CHINA
　　　　2.1.1 Development course of home textile industry in China
　　　　2.1.2 Development features of home textile industry of China
　　　　2.1.3 Overview of home textile industry of China during the “11th Five Year Planning” period
　　　　2.1.4 The first home textile industry index of China formally launched
　　　　2.1.5 Home textile industry of China starts to relocate to the west part of the country
　　2.2 OPERATION OF HOME TEXTILE INDUSTRY OF CHINA BETWEEN 2009 AND MARCH 2012
　　　　2.2.1 Review of development of home textile industry in China in 2009
　　　　2.2.2 Economic operation of home textile industry in China in 2010
　　　　2.2.3 Analysis of development status of home textile industry in China in 2011
　　　　2.2.4 Development of home textile industry in the first quarter of 2012
　　2.3 ANALYSIS OF HOME TEXTILE INDUSTRY CLUSTER DEVELOPMENT
　　　　2.3.1 Formation and classification of home textile industry cluster in China
　　　　2.3.2 Development overview of the home textile industry clusters in China
　　　　2.3.3 Development of home textile industry clusters sped up during the “11th Five Year Planning” period
　　　　2.3.4 Status of home textile industry clusters in 2011 and analysis for 2012
　　　　2.3.5 Shortcomings of and measures for home textile industry clusters in China
　　2.4 DEVELOPMENT ANALYSIS OF THE RELEVANT STANDARDS OF HOME TEXTILE INDUSTRY
　　　　2.4.1 Analysis of current status of standard construction of home textile industry in China
　　　　2.4.2 In 2010, the national standard of Silk Quilt became effective
　　　　2.4.3 4 new regulations for home textile industry in 2011 would regulate the market for better development
　　　　2.4.4 Comparison between new and old National Basic Safety Technical Code for Textile Products
　　2.5 ENVIRONMENT PROTECTION ANALYSIS FOR HOME TEXTILE INDUSTRY
　　　　2.5.1 Current status of low carbon and environment protection of domestic home textile industry
　　　　2.5.2 It is a necessary trend for home textile industry of China to turn to low carbon
　　　　2.5.3 In 2012 spring fair, environment was in fashion
　　　　2.5.4 Bamboo fiber becomes a hot point in home textile industry
　　2.6 ANALYSIS OF PROBLEMS IN THE HOME TEXTILE INDUSTRY
　　　　2.6.1 Five shortcomings existing in the home textile industry in China
　　　　2.6.2 Major challenges facing the home textile industry in China
　　　　2.6.3 Unhealthy factors in the development of home textile industry in China
　　2.7 DISCUSSIONS ON THE DEVELOPMENT MEASURES FOR HOME TEXTILE INDUSTRY
　　　　2.7.1 Three magic weapons for home textile enterprises to make breakthrough
　　　　2.7.2 Measures to raise international competitiveness of the home textile industry
　　　　2.7.3 Breakthrough for the development of home textile in China
　　　　2.7.4 Measures for the development of medium and small home textile enterprises
CHAPTER III ANALYSIS OF DEVELOPMENT OF HOME TEXTILE MARKET
　　3.1 SUMMARY OF THE INTERNATIONAL HOME TEXTILE MARKET
　　　　3.1.1 Overview of the development of international home textile market
　　　　3.1.2 Development status of home textile market in Japan
　　　　3.1.3 Analysis of home textile import of the US in 2011
　　　　3.1.4 Problems appeared in home textile raw material supply in the US in 2012
　　3.2 DEVELOPMENT STATUS OF HOME TEXTILE MARKET IN CHINA
　　　　3.2.1 Analysis of consumer groups of home textile market
　　　　3.2.2 Brief analysis of consumption level of home textile
　　　　3.2.3 Home textile market size of China
　　　　3.2.4 Analysis of demand for home textile
　　　　3.2.5 Analysis of attention level of home textile products in the 1st quarter of 2012
　　3.3 DEVELOPMENT SUMMARY OF HOME TEXTILE BRAND NAMES
　　　　3.3.1 Development status of home textile brand names in China
　　　　3.3.2 Development analysis of top end brand names of home textile market
　　　　3.3.3 Three-dimensional development analysis of home textile brand names of China
　　　　3.3.4 Discussions on strategies for different home textile brand names in China
　　3.4 COMPETITION ANALYSIS OF THE HOME TEXTILE MARKET IN CHINA
　　　　3.4.1 Competition scenario of the home textile market in China
　　　　3.4.2 Change of the competition scenario of the home textile enterprises in China
　　　　3.4.3 Competition force and features of the future home textile market
CHAPTER IV SEGMENTED HOME TEXTILE MARKET IN CHINA
　　4.1 HOME TEXTILE FOR WEDDING CELEBRATION
　　　　4.1.1 Overview of the development of home textile for wedding celebration
　　　　4.1.2 Factors affecting consumption of wedding celebrations
　　　　4.1.3 Medium range and low end wedding celebration home textile market urgently needs to be developed
　　　　4.1.4 Brief analysis of the consumption trend of home textile for wedding celebrations
　　　　4.1.5 Design combination between traditional wedding culture and home textile
　　4.2 HOME TEXTILE FOR CHILDREN
　　　　4.2.1 Development status of the home textile for children in China
　　　　4.2.2 Analysis of demand in the children’s home textile market
　　　　4.2.3 Home textile market for infants in China needs to be exploited
　　　　4.2.4 Development direction of the home textile market for children
　　4.3 FUNCTIONAL HOME TEXTILE PRODUCTS
　　　　4.3.1 Analysis of the age distribution for functional home textile products
　　　　4.3.2 Experience the use of marketing in functional home textile market
　　　　4.3.3 Development strategy for functional home textile product market
　　　　4.3.4 Consumption the aged may become the mainstream of functional home textile consumption
CHAPTER V BEDDINGS
　　5.1 OVERVIEW OF THE BEDDING INDUSTRY IN CHINA
　　　　5.1.1 Development status of bedding industry in China
　　　　5.1.2 Features of the bedding industry in China
　　　　5.1.3 Product structure of the bedding industry in China
　　　　5.1.4 Development status of the brand names of beddings in China
　　　　5.1.5 Problems existing in the bedding industry
　　5.2 DEVELOPMENT STATUS OF BEDDING MARKET
　　　　5.2.1 Change of consumption concept for beddings
　　　　5.2.2 Fashion trend of bedding market in 2012
　　　　5.2.3 Sales channel of beddings in China
　　　　5.2.4 Attention is paid to branded marketing in bedding market in China
　　5.3 EXPORT STATISTICS OF BEDDINGS OF CHINA
　　　　5.3.1 Export of knitting or crocheting beddings products
　　　　5.3.2 Export of chemical and other printing beddings
　　　　5.3.3 Export of cotton non-knitting or crocheting beddings
　　　　5.3.4 Export of knitting or crocheting bedspreads
　　5.4 COMPETITION SCENARIO OF BEDDINGS
　　　　5.4.1 Competition mode and selection of beddings enterprises
　　　　5.4.2 Competition strategy for beddings enterprises
　　　　5.4.3 Discussions of competition trend of bedding industry
　　5.5 INVESTMENT FEATURES OF BEDDING INDUSTRY IN CHINA
　　　　5.5.1 Seasonality
　　　　5.5.2 Less investment with quick return
　　　　5.5.3 Rich yet cheap raw materials
　　　　5.5.4 Huge profit yet relatively low risk
　　5.6 ANALYSIS OF DEVELOPMENT TREND OF BEDDING MARKET
　　　　5.6.1 Demand trend of bedding market
　　　　5.6.2 Prospect of the brand named consumption of beddings
　　　　5.6.3 Channel development trend of beddings in China
CHAPTER VI TOWELS
　　6.1 DEVELOPMENT SUMMARY OF TOWEL INDUSTRY IN CHINA
　　　　6.1.1 Quick development of the towel industry in China
　　　　6.1.2 Analysis of towel market consumption of China
　　　　6.1.3 New change analysis of towel market
　　　　6.1.4 Cross-field sales by towel producers in China becoming a light spot
　　6.2 BRAND NAME ANALYSIS OF THE TOWEL MARKET IN CHINA
　　　　6.2.1 Brand names of the towel market in China
　　　　6.2.2 Brand name competition pattern in the towel market of China
　　　　6.2.3 Competition between branded towels and non-branded towels
　　6.3 EXPORT OF TOWELS MADE IN CHINA
　　　　6.3.1 Analysis of market features of towel export market of China
　　　　6.3.2 Brief analysis of towel export of China in 2009
　　　　6.3.3 In 2010, towel export of China increased significantly
　　　　6.3.4 Export of cotton towels of China in 2011
　　6.4 PROBLEMS EXISTING IN THE TOWEL INDUSTRY IN CHINA
　　　　6.4.1 Problems facing the development of towel industry
　　　　6.4.2 Restraints to the development of towel market
　　　　6.4.3 Hidden safety trouble existing in poor quality towels
　　6.5 DISCUSSIONS ON THE DEVELOPMENT MEASURES OF TOWEL INDUSTRY IN CHINA
　　　　6.5.1 Introduction of towel brand names and market segmentation strategy
　　　　6.5.2 Strategy to enhance the market competitiveness of towel products
　　　　6.5.3 Approach for domestic towel makers to build up brand name competitiveness
　　6.6 ANALYSIS OF PROSPECT AND TREND OF THE TOWEL INDUSTRY
　　　　6.6.1 Prospect of the towel industry in China
　　　　6.6.2 Upgrade of consumption concept will drive the development of towel industry
　　　　6.6.3 Analysis of development trend of the towel industry
CHAPTER 7 DEVELOPMENT STATUS OF OTHER HOME TEXTILE PRODUCTS
　　7.1 CLOTH ART
　　　　7.1.1 Definition and Content of Cloth Art
　　　　7.1.2 Three Development Stages of Cloth Art Industry of China
　　　　7.1.3 Analysis on Brand Development of Cloth Art Industry of China
　　　　7.1.4 Development of Domestic Cloth Art Market Faces Challenges
　　　　7.1.5 Market Orientation and Marketing Strategy of Cloth Art Industry
　　　　7.1.6 The Future Development Trend of Cloth Art Industry of China
　　7.2 CURTAIN
　　　　7.2.1 Basic Situation of Curtain Market of China
　　　　7.2.2 The Merger Trend Between Curtain Industry and the Articles for Children and Babies gradually comes out
　　　　7.2.3 The Curtain Industry of China Falls into Homogeneity
　　　　7.2.4 Analysis on Development Direction of China’s Curtain Industry
　　　　7.2.5 Larger Development Space of Intellectual Curtain Industry
　　7.3 CARPET
　　　　7.3.1 Export of Carpet and Tapestry Industry of China
　　　　7.3.2 Development Situation Summary of Tibetan Blankets of China
　　　　7.3.3 The Information of Carpet Industry 2012 Known from Exhibitions
　　　　7.3.4 Development Prospect and Trend of China’s Carpet Industry
CHAPTER VII ANALYSIS ON EXPORT OF CHINA HOME TEXTILE PRODUCTS
　　8.1 REVIEW ON EXPORT STATUS OF CHINA HOME TEXTILE PRODUCTS IN 2010
　　　　8.1.1 General Export Situation
　　　　8.1.2 Export trade
　　　　8.1.3 Export to the Major Markets and Emerging Markets
　　　　8.1.4 Export of Major Products
　　8.2 EXPORT OF HOME TEXTILE PRODUCTS OF CHINA IN 2011
　　　　8.2.1 General Export Situation
　　　　8.2.2 Export to the Major Markets
　　　　8.2.3 Export to the Emerging Markets
　　8.3 ANALYSIS ON SPACE AND STRATEGY OF CHINA’S HOME TEXTILE EXPORT TO INTERNATIONAL MARKET
　　　　8.3.1 Great commercial opportunities for entering the home textile market of Russia
　　　　8.3.2 Analysis on Indian Home Textile Import and Product Price
　　　　8.3.3 Development Strategy of Home Textile Market of Europe
　　　　8.3.4 Proposal for Entering Home Textile Market of USA
CHAPTER VIII DEVELOPMENT STATUS OF HOME TEXTILE INDUSTRY OF MAJOR REGIONS
　　9.1 SHAOXING, ZHEJIANG PROVINCE
　　　　9.1.1 Development Summary of Home Textile Industry of Shaoxing
　　　　9.1.2 Shaoxing Encourages Home Textile Industry to Develop E-commerce
　　　　9.1.3 The Home Textile Industry of Shaoxing County Form Regional Brands
　　　　9.1.4 The Quick Development Trend of Exclusive shops of Home Textiles of Shaoxing County
　　9.2 WENZHOU CITY, ZHEJIANG PROVINCE
　　　　9.2.1 Development Survey of Home Textiles Industry of Wenzhou City
　　　　9.2.2 Analysis on Sales Mode of Home Textile Industry of Wenzhou City
　　　　9.2.3 The Bottleneck of Sustainable Development of Home Textile Industry of Wenzhou City
　　9.3 YUHANG, ZHEJIANG PROVINCE
　　　　9.3.1 Development Summary of Home Textile Industry of Yuhang in 2010
　　　　9.3.2 Development Status of Home Textile Industry of Yuhang in 2011
　　　　9.3.3 Present Development Situation of Home Textile Industry of Yuhang in Jan. – Mar. 2012
　　　　9.3.4 The Existing Problems of Home Textile Industry of Yuhang and Their Treatment Measures
　　9.4 HAINING CITY, ZHEJIANG PROVINCE
　　　　9.4.1 Development Summary of Home Textile Industry of Haining in 2009
　　　　9.4.2 Good Development Trend of Home Textile Industry of Haining City in 2010
　　　　9.4.3 Simple Analysis on Development Status of Home Textile Industry of Haining in 2011
　　　　9.4.4 Development Direction of Home Textile Industry of Haining
　　9.5 NANTONG, JIANGSU PROVINCE
　　　　9.5.1 Development Summary of Home Textile Industry of Nantong
　　　　9.5.2 Analysis on Development Characteristics of Home Textile Industry of Nantong
　　　　9.5.3 Swift Development of Nantong Dieshiqiao Home Textile Market in 2011
　　　　9.5.4 Important Measures for Development of Home Textile Industry of Nantong
　　9.6 SHENYANG CITY, LIAONING PROVINCE
　　　　9.6.1 The Development Features of Home Textile Market of Shenyang City
　　　　9.6.2 The Sales Channel of Medium and High-grade Brand Home Textiles of Shenyang
　　　　9.6.3 Proposal on Development Measures of Home Textile Industry of Shenyang
　　9.7 BINZHOU, SHANDONG PROVINCE
　　　　9.7.1 Present Development Situation of Home Textile Industry of Binzhou
　　　　9.7.2 Simple Analysis on Development Advantages of Home Textile Market of Binzhou
　　　　9.7.3 Analysis on Competition Strength of Home Textile Industrial Cluster of Binzhou
　　　　9.7.4 Development Keypoints of Home Textile Industry of Binzhou in the “12th Five-year Plan”
　　9.8 OTHER REGIONS
　　　　9.8.1 Basic Situation of Home Textile Market of Changsha City, Hunan Province
　　　　9.8.2 Development Survey of Home Textile Industry of Gaomi City, Shandong Province
　　　　9.8.3 Development Situation of Manual Home Textile Industry of Yuexi County, Anhui Province
CHAPTER X MARKETING ANALYSIS FOR HOME TEXTILE MARKETMARKET
　　10.1 SUMMARY OF MARKETING IN HOME TEXTILE MARKET
　　　　10.1.1 Concept marketing exalting the influence of home textile brands
　　　　10.1.2 Significance of color in marketing in home textile market
　　　　10.1.3 Analysis for innovation of marketing channels in home textile industry in China in 2011
　　　　10.1.4 Exploration and analysis for movie and television marketing in home textile brands in China
　　　　10.1.5 Home textile marketing shows the trend of industrial integration
　　10.2 ANALYSIS FOR DEVELOPMENT OF MARKETING CHANNELS IN HOME TEXTILE
　　　　10.2.1 Analysis for development stages of domestic home textile channels
　　　　10.2.2 Analysis for status quo of marketing channels in home textile market in China
　　　　10.2.3 Selection and mainstream trend of marketing channels in home textile enterprises
　　　　10.2.4 Factory-style marketing channels being initiated in home textile industry in 2011
　　　　10.2.5 Discussion for development strategies of channels in home textile industry in third-tier and fourth-tier cities
　　10.3 STATUS OF DEVELOPMENT OF E-COMMERCE IN HOME TEXTILE INDUSTRY
　　　　10.3.1 Significance of development of e-commerce in home textile industry
　　　　10.3.2 Analysis for the status quo for home textile industry in China to march into e-commerce field
　　　　10.3.3 Diversification of B2C e-commerce in home textile industry in China
　　　　10.3.4 Outlook for development of e-commerce in home textile industry in China in the future
　　10.4 PROBLEMS OF AND STRATEGIES FOR HOME TEXTILE MARKETING
　　　　10.4.1 Problems existing in marketing modes in home textile industry
　　　　10.4.2 Analysis for marketing in home textile enterprises in market introduction period
　　　　10.4.3 Three major measures for increasing home textile marketing capability
　　　　10.4.4 Six major considerations for marketing of middle and small-sized home textile enterprises in China
CHAPTER X ANALYSIS FOR KEY HOME TEXTILE ENTERPRISES
　　11.1 APHRO
　　　　11.1.1 Brief introduction to the company
　　　　11.1.2 Origin of the brand of Aphro
　　　　11.1.3 Analysis for competitiveness of Aphro
　　　　11.1.4 Countermeasures for Aphro to enter into Chinese home textile industry
　　11.2 FUANNA
　　　　11.2.1 Brief introduction to the company
　　　　11.2.2 Analysis for state of operation of Fuanna from January to December in 2010
　　　　11.2.3 Analysis for state of operation of Fuanna from January to December in 2011
　　　　11.2.4 Analysis for state of operation of Fuanna from January to March in 2012
　　11.3 LUOLAI
　　　　11.3.1 Brief introduction to the company
　　　　11.3.2 Analysis for state of operation of Luolai Home Textile from January to December in 2010
　　　　11.3.3 Analysis for state of operation of Luolai Home Textile from January to December in 2011
　　　　11.3.4 Analysis for state of operation of Luolai Home Textile from January to March in 2012
　　11.4 SUNVIM GROUP
　　　　11.4.1 Brief introduction to the company
　　　　11.4.2 Analysis for state of operation of Sunvim Group from January to December in 2010
　　　　11.4.3 Analysis for state of operation of Fuanna from January to December in 2011
　　　　11.4.4 Analysis for state of operation of Fuanna from January to March in 2012
　　11.5 MENDALE
　　　　11.5.1 Brief introduction to the company
　　　　11.5.2 Analysis for state of operation of Mendale Hometextile from January to December in 2010
　　　　11.5.3 Analysis for state of operation of Mendale Hometextile from January to December in 2011
　　　　11.5.4 Analysis for state of operation of Mendale Hometextile from January to March in 2012
　　11.6 BEYOND
　　　　11.6.1 Brief introduction to the company
　　　　11.6.2 Operation strategies of Beyond Home Textile
　　　　11.6.3 Beyond Home Textile positively promotes e-commerce mode
　　　　11.6.4 Development goals of Beyond Home Textile in 2012
　　11.7 SOUTH BEDDING
　　　　11.7.1 Brief introduction to the company
　　　　11.7.2 Brief analysis for development advantages of South Bedding
　　　　11.7.3 South Bedding exploiting international market in 2010
　　　　11.7.4 Wedding products of South Bedding were favored in market in 2011
　　　　11.7.5 South Bedding exalting brand image in 2012
　　11.8 SHANGHAI SHUIXING HOME TEXTILE
　　　　11.8.1 Brief introduction to the company
　　　　11.8.2 Brand culture and product idea of Shuixing Home Textile
　　　　11.8.3 Analysis for movie marketing strategy of Shuixing Home Textile
　　　　11.8.4 Analysis for marketing positioning of Shuixing Home Textile in the future
　　11.9 GRACE
　　　　11.9.1 Brief introduction to the company
　　　　11.9.2 Grace Group having obvious achievements in development of new products
　　　　11.9.3 Grace Group releasing 5-year development plan
　　　　11.9.4 Grace building the first towel brand culture museum
　　11.10 VIOLET
　　　　11.11.1 Brief introduction to the company
　　　　11.11.2 Analysis for marketing channel positioning of Violet
　　　　11.11.3 Development trend of Violet Home Textile in the future
　　11.11 KASEN
　　　　11.11.1 Brief introduction to the company
　　　　11.11.2 Kasen cotton products recognized in US in 2011
　　　　11.11.3 Kasen Home Textile entering into e-commerce marketing channel in 2011
　　　　11.11.4 Kasen Home Textile entering into Ganzhou core commercial circle in 2012
　　11.12 COMPARATIVE ANALYSIS FOR FINANCE AFFAIRS OF LISTED COMPANIES
　　　　11.12.1 Analysis for profitability
　　　　11.12.2 Analysis for growth capability
　　　　11.12.3 Analysis for operation capability
　　　　11.12.4 Analysis for debt paying ability
CHAPTER XI INVESTMENT PROSPECT OF AND TREND ANALYSIS FOR HOME TEXTILE INDUSTRY
　　12.1 ANALYSIS FOR INVESTMENT IN HOME TEXTILE INDUSTRY
　　　　12.1.1 Chance node existing in home textile industry
　　　　12.1.2 Favorable factors for investment in home textile industry
　　　　12.1.3 Key obstacles for entering into home textile industry
　　　　12.1.4 Precautions for investment in home textile industry
　　　　12.1.5 Suggestions for investment in home textile industry
　　12.2 FORECAST FOR PROSPECT TREND OF HOME TEXTILE INDUSTRY
　　　　12.2.1 Growth motive of future Chinese home textile market
　　　　12.2.2 Development goal and task of home textile industry during the “Twelfth Five-Year Plan” period
　　　　12.2.3 Predictive analysis for Chinese home textile industry from 2012 to 2016
　　　　12.2.4 Analysis for development and change of future home textile professional market
　　　　12.2.5 Development of home textile gift has an expensive prospect