CHAPTER 1 OVERVIEW OF JEWELRY INDUSTRY
　　1.1 Classification and development of jewelry
　　　　1.1.1 Classification of jewelry
　　　　1.1.2 Historical evolution of jewelry
　　　　1.1.3 The characteristics of the jewelry industry
　　1.2 Concept and characteristics of gemstones
　　　　1.2.1 The concept of gems
　　　　1.2.2 Classification of gems
　　　　1.2.3 Naming principles of gems
CHAPTER 2 ANALYSIS OF INTERNATIONAL JEWELRY INDUSTRY FROM 2011 TO 2013
　　2.1 Summary of the world’s jewelry industry from 2011 to 2013
　　　　2.1.1 The world’s top ten jewelry brands
　　　　2.1.2 Regional specialties of the world’s jewelry industry
　　　　2.1.3 International jewelry industry is closely related to the development of the world’s economy
　　　　2.1.4 Sales conditions of the world’s male jewelry market
　　　　2.1.5 International luxury jewelry industry set off mergers and acquisitions wave
　　2.2 The U.S.A.
　　　　2.2.1 Jewelry market in the U.S.A. is becoming warmer
　　　　2.2.2 The U.S.A. introduced new regulations on children’s jewelry
　　　　2.2.3 American jewelry brand was acquired by Swiss Swatch in 2013
　　　　2.2.4 Introduction of the U.S.A. jewelry market research
　　　　2.2.5 Development of men’s jewelry in the U.S.A. has great potential
　　2.3 Japan
　　　　2.3.1 Review of the development of Japanese jewelry industry
　　　　2.3.2 Japanese jewelry renovation market has vast potential
　　　　2.3.3 Japanese jeweler increased efforts to exploit China market
　　　　2.3.4 Jewelry consumption in Japan in June, 2012
　　2.4 India
　　　　2.4.1 Overview of the status of Indian jewelry
　　　　2.4.2 Overview of the development of Indian jewelry industry
　　　　2.4.3 East and West mix style of Indian jewelry
　　　　2.4.4 Exports of India’s gold jewelry in 2012
　　　　2.4.5 Analysis of imported situation of Indian gold jewelry in 2013
　　2.5 Thailand
　　　　2.5.1 Thai jewelry industry is growing
　　　　2.5.2 Thailand actively promoted in-depth cooperation in jewelry industry between China and Thailand
　　　　2.5.3 Steady growth of Thai jewelry exports
　　　　2.5.4 Analysis of the opportunity for Thai jewelry to exploit ASEAN Market
　　2.6 Other countries or regions
　　　　2.6.1 Italy became a large supplier of gold jewelry
　　　　2.6.2 Summary of the development of Russian jewelry market
　　　　2.6.3 Middle East jewelry industry sustained rapid growth
　　　　2.6.4 Development conditions of Pakistani jewelry industry
　　　　2.6.5 Analysis of export of Peruvian jewelry industry
　　　　2.6.6 Import and export situation of the Israeli diamond industry
CHAPTER 3 ANALYSIS OF JEWELRY INDUSTRY IN CHINA FROM 2011 TO 2013
　　3.1 Development process of China’s jewelry industry
　　　　3.1.1 Stagnation period before1980s
　　　　3.1.2 Recovery period between the 1980s and 1990s
　　　　3.1.3 China’s jewelry industry was developing rapidly between 1990 and 2008
　　　　3.1.4 Future of China’s jewelry industry after 2008
　　3.2 Overview of China’s jewelry industry from 2010 to 2013
　　　　3.2.1 Operating conditions of China’s jewelry industry in 2010
　　　　3.2.2 Conditions of China’s jewelry standards in 2010
　　　　3.2.3 The scale of China’s jewelry industry in 2011
　　　　3.2.4 General overview of China’s jewelry industry in 2012
　　　　3.2.5 Development of China’s jewelry industry in 2012
　　　　3.2.6 China promulgated and implemented the “Service Standard of Jewelry Accessories Business” in 2012
　　　　3.2.7 The turmoil development of China’s jewelry industry in 2013
　　3.3 Analysis of chain operation of jewelry industry
　　　　3.3.1 Development features of chain operation of jewelry industry in China
　　　　3.3.2 Chain operation of jewelry industry gradually become the norm
　　　　3.3.3 Market breakthrough strategies for the small and middle-sized jewelry chain enterprises
　　　　3.3.4 Problems in and countermeasures of franchise of China’s jewelry industry
　　3.4 Development of e-commerce and China’s jewelry industry from 2011 to 2012
　　　　3.4.1 Summary of development of abroad jewelry e-commerce
　　　　3.4.2 Development process and the main features of China’s jewelry e-commerce
　　　　3.4.3 The driving force of jewelry e-commerce development
　　　　3.4.4 Transformation and upgrading of E-commerce of China’s jewelry industry
　　　　3.4.5 The main mode of e-commerce of jewelry industry
　　　　3.4.6 Hidden risks of the development of e-commerce of jewelry industry
　　　　3.4.7 Trends of network sales of jewelry
　　3.5 Problems in and countermeasures of the development of jewelry industry
　　　　3.5.1 Lacking of technical barriers and property rights restricted the development of jewelry industry
　　　　3.5.2 China’s jewelry market should be standardized management
　　　　3.5.3 Chinese jewelry industry should adopt “going out” strategy
　　　　3.5.4 Development strategy for jewelry industry under the attention economy
　　　　3.5.5 Transformation and upgrading of jewelry industry should focus on market segments
CHAPTER 4 ANALYSIS OF FINANCIAL SITUATION OF JEWELRY, BIJOUTERIE AND RELATED ARTICLES MANUFACTURING INDUSTY IN CHINA
　　4.1 Economic sale of jewelry, bijouterie and related articles manufacturing industry in China
　　　　4.1.1Sales revenue of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　　　4.1.2 Total profit of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　　　4.1.3 Total assets of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　4.2 Profitability of jewelry, bijouterie and related articles manufacturing industry in China
　　　　4.2.1 Loss suffering ratio of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　　　4.2.2 Gross margin of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　　　4.2.3 Ratio of cost-profit of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　　　4.2.4 Sales profit ratio of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　4.3 Operating capacity of jewelry, bijouterie and related articles manufacturing industry in China
　　　　4.3.1 Receivables turnover ratio of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　　　4.3.2 Current assets turnover ratio of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　　　4.3.3 Total asset turnover ratio of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　4.4 Solvency of jewelry, bijouterie and related articles manufacturing industry in China
　　　　4.4.1 Assets-liability ratio of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　　　4.4.2 Interest cover of jewelry, bijouterie and related articles manufacturing industry in China between 2008 and 2012
　　4.5 Comprehensive appraisal of the financial status of the jewelry, bijouterie and related articles manufacturing industry in China
　　　　4.5.1 Comprehensive appraisal of the financial status of the jewelry, bijouterie and related articles manufacturing industry in China
　　　　4.5.2 Analysis of the economic factors affecting the financial status of jewelry, bijouterie and related articles manufacturing industry in China
CHAPTER 5 ANALYSIS OF JEWELRY MARKET IN CHINA FROM 2011 TO 2013
　　5.1 Overall condition of China’s jewelry market
　　　　5.1.1 The performance of the domestic jewelry market structure
　　　　5.1.2 Analysis of China’s jewelry market behavior
　　　　5.1.3 Performance analysis of China’s jewelry market
　　　　5.1.4 Sales channels of domestic jewelry market
　　　　5.1.5 International jewelry giant’s layout China market
　　　　5.1.6 Current operating situation of China’s high-end jewelry market
　　　　5.1.7 Analysis of the information asymmetry in jewelry market
　　5.2 Development of jewelry market from 2010 to 2013
　　　　5.2.1 Brand competition in the domestic jewelry market in 2010
　　　　5.2.2 Retail conditions of China’s jewelry market in 2011
　　　　5.2.3 Development status of China’s jewelry market in 2012
　　　　5.2.4Chinese jewelry enterprises accelerated overseas expansion in 2012
　　　　5.2.5 Domestic color jewelry favored by the market in 2012
　　　　5.2.6 Retail conditions of China’s jewelry market from January to April, 2013
　　5.3 Analysis of consumption of China’s jewelry market
　　　　5.3.1 Analysis of jewelry consumption psychological characteristics
　　　　5.3.2 Chinese jewelry consumption is the consumption of culture
　　　　5.3.3 Analysis of the shift of Chinese jewelry consumption attitudes
　　5.4 Import and export situation of China’s jewelry market from 2010 to 2012
　　　　5.4.1 Review of China’s imports and exports of jewelry
　　　　5.4.2 China’s jewelry exports increased significantly in 2010
　　　　5.4.3Foreign trade situation of China’s jewelry industry in 2011
　　　　5.4.4 Import and export trade conditions of Chinese jewelry in 2012
CHAPTER 6 ANLAYSIS OF GOLD JEWELRY INDUSTRY FROM 2011 TO 2013
　　6.1 Introduction of gold jewelry
　　　　6.1.1 Gold jewelry
　　　　6.1.2 K gold jewelry
　　　　6.1.3 Inclusion gold jewelry
　　6.2 Overview of gold jewelry industry
　　　　6.2.1 Important position of Chinese gold jewelry industry
　　　　6.2.2 The three stages of development of China’s gold jewelry industry
　　　　6.2.3 Analysis of consumption trend of China’s gold jewelry
　　　　6.2.4 Breakthrough direction of China’s gold jewelry industry
　　6.3 Analysis of Chinese consumption demand for gold jewelry from 2011 to 2013
　　　　6.3.1 China and India became the major consumers of global gold jewelry market in 2011
　　　　6.3.2 China’s gold jewelry processing conditions in 2011
　　　　6.3.3 Demand of China’s gold jewelry market in 2012
　　　　6.3.4 Chinese gold jewelry demand showed a rising trend at the first quarter of 2013
　　6.4 Analysis of product structure adjustment in gold jewelry market
　　　　6.4.1 Gold products achieved reunification of material properties
　　　　6.4.2 Fission of gold jewelry to the different types of products
　　　　6.4.3 Fission of the same type of gold jewelry to the different varieties
　　　　6.4.4 Fission of the same kind of gold jewelry products to the different styles and types
CHAPTER 7 ANALYSIS OF PLATINUM JEWELRY INDUSTRY FROM 2011 TO 2013
　　7.1Related introductions of platinum
　　　　7.1.1 The concept and nature of platinum
　　　　7.1.2 Types and characteristics of platinum
　　　　7.1.3 Platinum mineral resources
　　7.2 Introduction of platinum jewelry
　　　　7.2.1 History and culture of platinum jewelry
　　　　7.2.2 Production process of platinum jewelry
　　　　7.2.3 Purity standards of platinum jewelry in certain countries
　　7.3 Analysis of the world’s platinum jewelry industry from 2011 to 2012
　　　　7.3.1 The overall analysis of the world’s demand for platinum jewelry
　　　　7.3.2 Review of the world’s demand for platinum jewelry in 2010
　　　　7.3.3 Global platinum jewelry demand rose IN 2011
　　　　7.3.4 Demand of global platinum jewelry market increased in 2012
　　7.4 Analysis of Chinese platinum jewelry market from 2011 to 2013
　　　　7.4.1 Development review of China’s platinum jewelry industry
　　　　7.4.2 Chinese demand for platinum jewelry in 2010
　　　　7.4.3 Overview of consumption market of Chinese platinum jewelry in 2011
　　　　7.4.4 Analysis of consumption market of Chinese platinum jewelry in 2012
　　　　7.4.5 Analysis of demand situation of Chinese platinum jewelry in 2013
CHAPTER 8 ANALYSIS OF DIAMOND JEWELRY INDUSTRY FROM 2011 TO 2013
　　8.1 Concepts and features of diamonds
　　　　8.1.1 The concept of diamonds
　　　　8.1.2 Quality and value of diamonds
　　　　8.1.3 The origin of the diamond industry
　　8.2 Analysis of Chinese diamond industry from 2011 to 2013
　　　　8.2.1 Development overview of China’s diamond processing industry
　　　　8.2.2 Operating profits and business model of diamond industry
　　　　8.2.3 Analysis of chaos in China’s diamond industry development
　　　　8.2.4 Recommends of the development of domestic diamond processing industry
　　8.3 Overview of policies of China’s diamond industry
　　　　8.3.1 Diamond foreign enterprises approval policy
　　　　8.3.2 Customs supervision policy of import and export of diamond
　　　　8.3.3 Diamonds tax policy
　　　　8.3.4 Diamond trading foreign exchange management policy
　　　　8.3.5 Kimberley certificate management policy
　　8.4 Trading conditions of diamond market from 2011 to 2013
　　　　8.4.1 Trading conditions of intermediaries in diamond market
　　　　8.4.2 Analysis of trading price assessment of diamond market
　　　　8.4.3 Diamond trading market was growing rapidly in 2011
　　　　8.4.4 Fall of the diamond trading volume in 2012
　　　　8.4.5 Conditions of diamond imports in the first quarter of 2013
　　8.5 Analysis of China’s diamond consumption market from 2011 to 2013
　　　　8.5.1 Characteristics of China’s diamond consumption market
　　　　8.5.2 Consumer research of Chinese diamond market
　　　　8.5.3 Consumption demand situation in diamond markets at home and abroad
　　　　8.5.4 Special-shaped diamond became the new hot spot for diamond consumption
　　　　8.5.5 China’s cheap diamond was favored by the public consumers
　　　　8.5.6 Development strategy of China’s diamond consumer market
CHAPTER 9 ANALYSIS OF PEARL JEWELRY INDUSTRY FROM 2011 TO 2013
　　9.1 Concepts and features of pearl
　　　　9.1.1 Definition and classification of pearl
　　　　9.1.2 Introduction to the pearl harvest
　　　　9.1.3 History and culture of pearls
　　9.2 Analysis of Chinese freshwater pearl industry from 2011 to 2013
　　　　9.2.1The basic situation of China freshwater pearl industry development
　　　　9.2.2The world’s first freshwater pearls price index was released in Zhuji
　　　　9.2.3 Development review of freshwater pearl industry in Shaoxing, Zhejiang
　　　　9.2.4 Development of freshwater pearl market
　　　　9.2.5 Quality and development proposals of low-value freshwater pearls
　　　　9.2.6 The new ways to promote Chinese freshwater pearl industry
　　9.3 Analysis of China’s sea pearl industry from 2011 to 2012
　　　　9.3.1 Overview of China sea pearl aquaculture
　　　　9.3.2 Problems in and suggestions of development of sea pearl industry
　　　　9.3.3 Domestic sea pearl aquaculture will be revitalized
　　　　9.3.4 Optimistic development prospects of China’s color sea pearls
　　9.4 Analysis of China’s pearl jewelry Industry from 2011 to 2013
　　　　9.4.1 Processing flow of pearl jewelry
　　　　9.4.2 Overview of Chinese pearl jewelry industry
　　　　9.4.3 Disparities of domestic pearl jewelry price and that of foreign brands
　　　　9.4.4 Defects of pearl jewelry market in China
　　　　9.4.5 Analysis of standardization of China’s pearl jewelry market
　　　　9.4.6 Strategies to enhance the pearl jewelry industry
　　　　9.4.7 Analysis of outlook of China’s pearl jewelry industry
CHAPTER 10 ANALYSIS OF OTHER JEWELRY INDUSTRIES FROM 2011 TO 2013
　　10.1 Silver jewelry
　　　　10.1.1 Silver and silver jewelry related introductions
　　　　10.1.2 Analysis of development of silver jewelry market
　　　　10.1.3 China’s silver jewelry industry boom-degree rose
　　　　10.1.4 Price status of silver jewelry market in 2012
　　　　10.1.5 Problems in silver jewelry industry
　　　　10.1.6 Development trends of China’s silver jewelry industry
　　10.2 Jadeite jewelry
　　　　10.2.1 Concepts and origin of jadeite
　　　　10.2.2 Jadeite jewelry product types and characteristics
　　　　10.2.3 Advantages of China’s jadeite industrial development
　　　　10.2.4 Overview of the development process of China’s jadeite market
　　　　10.2.5 Analysis of price status of jadeite market in 2013
　　　　10.2.6 New trends development of China’s jadeite market
　　10.3 Agate and jade jewelry
　　　　10.3.1 Agate related introductions
　　　　10.3.2 Reasons of agate continuing popular in the market
　　　　10.3.3 Causes and the value of jade
　　　　10.3.4 Restrictive factors and countermeasures of development of China’s jade industry
CHAPTER 11 ANALYSIS OF JEWELERY INDUSTRY IN MAJOR REGIONS FROM 2011 TO 2013
　　11.1 Guangdong Province
　　　　11.1.1 Summary of the jewelry industry in Guangdong Province
　　　　11.1.2 Analysis of exports of Guangdong jewelry, diamond and bijouterie in 2012
　　　　11.1.3 Problems in jewelry industry in Guangdong Province
　　　　11.1.4 Development objectives and direction of jewelry industry in Guangdong Province
　　　　11.1.5 Safeguards of jewelry industry development in Guangdong
　　11.2 Shenzhen
　　　　11.2.1 Strengths and challenges of development of Shenzhen jewelry industry
　　　　11.2.2 Analysis of development of Shenzhen gold jewelry industry
　　　　11.2.3 Expansion of Shenzhen gold jewelry industry base promoted big and strong of the industry
　　　　11.2.4 Shenzhen financial industry actively supported jewelry industry since 2011
　　　　11.2.5 Growth of Shenzhen jewelry export in 2012
　　　　11.2.6 Research on the regional brand building of Shenzhen jewelry industry
　　11.3 Panyu
　　　　11.3.1 Overview of Panyu jewelry industry
　　　　11.3.2 Development of Panyu Jewelry export
　　　　11.3.3 Restructuring and development were urgently needed by Panyu jewelry industry
　　　　11.3.4 Panyu jewelry industry using Union standards to promote resource-saving production
　　11.4 Shanghai
　　　　11.4.1 Analysis of development pattern of Shanghai jewelry market
　　　　11.4.2 Development paths of Shanghai gold jewelry enterprises
　　　　11.4.3 Shanghai built the top gold jewelry business district
　　　　11.4.4 Analysis of challenges of Shanghai gold jewelry market
　　11.5 Other regions
　　　　11.5.1 Analysis of development of Guangzhou Huadu jewelry industry
　　　　11.5.2 Characteristics of Jinan jewelry retail market
　　　　11.5.3 Competition in Ningxia jewelry market
　　　　11.5.4 Operating conditions of Yunnan jewelry industry in 2012
　　　　11.5.5 Tianjin introduced the “Precious Metal, Jewelry, Jade and Bijouterie Business and Service Standards” in 2012
　　　　11.5.6 Donghai County, Jiangsu Province was awarded as China Gems & Jewelry Characteristic Industry Base in 2012
　　　　11.5.7 Jewelry standards in Fujian and Taiwan became more uniform in 2013
CHAPTER 12 ANALYSIS OF MARKETING OF CHINA’S JEWELRY INDUSTRY
　　12.1 Analysis of marketing model of jewelry industry
　　　　12.1.1 Brief analysis of Jewelry Fair
　　　　12.1.2 Price promotion modes of jewelry industry
　　　　12.1.3 Analysis of advertising and promotion of jewelry industry
　　　　12.1.4 Marketing channel modes of jewelry industry
　　　　12.1.5 Relationship marketing modes of jewelry industry
　　　　12.1.6 Jewelry experiential marketing quietly rose
　　　　12.1.7 Chinese jewelry enterprises opened a new era of merchandising marketing
　　12.2 Analysis of marketing strategy of jewelry industry
　　　　12.2.1 Issue of domestic jewelry marketing should be noticed
　　　　12.2.2 Distribution strategy of domestic jewelry industry
　　　　12.2.3 Full marketing is one method of overall improvement of the jewelry industry
　　　　12.2.4 Analysis of jewelry terminal marketing strategy in China
　　　　12.2.5 Adjustment of marketing strategy of China’s jewelry industry
　　12.3 Brand development strategy of jewelry industry
　　　　12.3.1 Jewelry brand building requires learning traditional culture
　　　　12.3.2 Main mode for improving jewelry brands
　　　　12.3.3 Strategy to build the domestic top jewelry brands
　　　　12.3.4 Analysis of emotional marketing strategy of jewelry brands
　　　　12.3.5 Analysis of development paths of regional jewelry brands
　　12.4 Analysis of successful marketing cases of jewelry industry
　　　　12.4.1 DTC brand marketing promote the development of the diamond industry
　　　　12.4.2 Analysis of Chow Tai Fook Jewelry lean marketing model
　　　　12.4.3 Kong Ming Fung Jewelry mix marketing strategy
　　　　12.4.4 Analysis of TESIRO experiential marketing
　　　　12.4.5 Analysis of Chow Tai Seng chain business model
CHAPTER 13 ANALYSES OF INVESTMENT AND DEVELOPMENT TRENDS OF JEWELRY INDUSTRY
　　13.1 Investment environment and opportunities in China’s jewelry industry
　　　　13.1.1 Analysis of investment characteristics of the domestic jewelry industry
　　　　13.1.2 The main driving forces to promote the sustainable growth of China’s jewelry market
　　　　13.1.3 Import and export trade regulations of China jewelry industry
　　　　13.1.4 Jewelry industry in Middle and Western areas faced investment opportunities
　　　　13.1.5 Analysis of the investment situation and risks of jewelry industry
　　13.2 Analysis of development trends of China’s jewelry industry
　　　　13.2.1 China’s jewelry market has broad development prospects
　　　　13.2.2 China’s jewelry industry will enter a rapid integration period
　　　　13.2.3 Future development direction of China’s jewelry industry
　　13.3 Forecast and analysis of China’s jewelry manufacturing industry from 2013 to 2017
　　　　13.3.1 Analysis of factors that influence the development of China’s jewelry manufacturing industry
　　　　13.3.2 Forecast of sales of China’s jewelry manufacturing industry from 2013 to 2017
　　　　13.3.3 Forecast of total profit of China’s jewelry manufacturing industry from 2013 to 2017
CHAPTER 14 ANALYSES OF DEVELOPMENTS OF INTERNATIONAL RENOWNED JEWELRY BRANDS
　　14.1 Cartier
　　　　14.1.1 Company profile
　　　　14.1.2 Development of Cartier in Chinese market
　　　　14.1.3 Cartier operational strategy in the Chinese market
　　14.2 De Beers
　　　　14.2.1 Company profile
　　　　14.2.2 Analysis of supply and trading of De Beers rough diamonds
　　　　14.2.3 Operating conditions of De Beers in 2010
　　　　14.2.4 Operating conditions of De Beers in 2011
　　　　14.2.5 Operating conditions of De Beers in 2012
　　14.3 Chow Tai Fook Jewellery Group Ltd.
　　　　14.3.1 Company profile
　　　　14.3.2 Market winning strategies of Chow Tai Fook jewelry
　　　　14.3.3 Operating conditions of CTF in 2011fiscal year
　　　　14.3.4 Operating conditions of CTF in 2012fiscal year
　　　　14.3.5 Operating conditions of CTF in 2013fiscal year
　　14.4 Tse Sui Luen Jewellery (International) Limited
　　　　14.4.1 Company profile
　　　　14.4.2 SWOT analysis of TSL jewelry stores
　　　　14.4.3 Operating conditions of TSL in 2010/2011 fiscal year
　　　　14.4.4 Operating conditions of TSL in 2011/2012 fiscal year
　　　　14.4.5 Operating conditions of TSL in 2012/2013 fiscal year
CHAPTER 15 CHINESE LISTED ENTERPRISES OF JEWELRY INDUSTRY
　　15.1 Wuhan Kingold Jewelry Co., Ltd.
　　　　15.1.1 Company profile
　　　　15.1.2 Operating conditions of Kingold in 2011
　　　　15.1.3 Operating conditions of Kingold in 2012
　　　　15.1.4 Operating conditions of Kingold in the first quarter of 2013
　　15.2 Lao Feng Xiang Co., Ltd.
　　　　15.2.1 Company profile
　　　　15.2.2 Analysis of operating conditions of LFX in 2011
　　　　15.2.3 Analysis of operating conditions of LFX in 2012
　　　　15.2.4 Analysis of operating conditions of LFX from Jan. to Mar. 2013
　　　　15.2.5 LFX accelerated the pace of expansion in overseas markets
　　15.3 Hubei Eastern Gold Jade Co., Ltd.
　　　　15.3.1 Company profile
　　　　15.3.2 Analysis of operating conditions of Eastern Gold Jade in 2011
　　　　15.3.3 Analysis of operating conditions of Eastern Gold Jade in 2012
　　　　15.3.4 Analysis of operating conditions of Eastern Gold Jade from Jan. to Mar. 2013
　　15.4 Guangdong CHJ Industry Co., Ltd.
　　　　15.4.1 Company Profile
　　　　15.4.2 Analysis of operating conditions of CHJ in 2011
　　　　15.4.3 Analysis of operating conditions of CHJ in 2012
　　　　15.4.4 Analysis of operating conditions of CHJ from Jan. to Mar. 2013
　　　　15.4.5 CHJ started cross-border alliances multi-brand strategy
　　15.5 Financial comparative analysis of listed companies
　　　　15.5.1 Analysis of profitability
　　　　15.5.2 Analysis of growth capacity
　　　　15.5.3 Analysis of operating capacity
　　　　15.5.4 Analysis of solvency
CHAPTER 16 OTHER KEY ENTERPRISES OF CHINA’S JEWELRY INDUSTRY
　　16.1 Shanghai Lao Feng Xiang Jewelry Co., Ltd.
　　　　16.1.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.1.2 Overall size and profitability of the company
　　　　16.1.3 Solvency analysis of the company
　　　　16.1.4 Operating capacity analysis of the company
　　　　16.1.5 Profitability analysis of the company
　　　　16.1.6 Growth capacity analysis of the company
　　16.2 Shanghai Laofengxiang jewelry Research Institute Co., Ltd.
　　　　16.2.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.2.2 Overall size and profitability of the company
　　　　16.2.3 Solvency analysis of the company
　　　　16.2.4 Operating capacity analysis of the company
　　　　16.2.5 Profitability analysis of the company
　　　　16.2.6 Growth capacity analysis of the company
　　16.3 Fujian Quanzhou Baohui Jewelry Co., Ltd.
　　　　16.3.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.3.2 Overall size and profitability of the company
　　　　16.3.3 Solvency analysis of the company
　　　　16.3.4 Operating capacity analysis of the company
　　　　16.3.5 Profitability analysis of the company
　　　　16.3.6 Growth capacity analysis of the company
　　16.4 Shanghai Laofengxiang Diamond Processing Center Co. Ltd.
　　　　16.4.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.4.2 Overall size and profitability of the company
　　　　16.4.3 Solvency analysis of the company
　　　　16.4.4 Operating capacity analysis of the company
　　　　16.4.5 Profitability analysis of the company
　　　　16.4.6 Growth capacity analysis of the company
　　16.5 Chow Sang Sang Jewelry (Shandong) Co., Ltd.
　　　　16.5.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.5.2 Overall size and profitability of the company
　　　　16.5.3 Solvency analysis of the company
　　　　16.5.4 Operating capacity analysis of the company
　　　　16.5.5 Profitability analysis of the company
　　　　16.5.6 Growth capacity analysis of the company
　　16.6 Shenzhen Pak Fuk Jewelry Co., Ltd.
　　　　16.6.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.6.2 Overall size and profitability of the company
　　　　16.6.3 Solvency analysis of the company
　　　　16.6.4 Operating capacity analysis of the company
　　　　16.6.5 Profitability analysis of the company
　　　　16.6.6 Growth capacity analysis of the company
　　16.7 Piaget Jewelry (Shenzhen) Co., Ltd.
　　　　16.7.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.7.2 Overall size and profitability of the company
　　　　16.7.3 Solvency analysis of the company
　　　　16.7.4 Operating capacity analysis of the company
　　　　16.7.5 Profitability analysis of the company
　　　　16.7.6 Growth capacity analysis of the company
　　16.8 Shenzhen Yi Yang Jewelry Industry Co., Ltd.
　　　　16.8.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.8.2 Overall size and profitability of the company
　　　　16.8.3 Solvency analysis of the company
　　　　16.8.4 Operating capacity analysis of the company
　　　　16.8.5 Profitability analysis of the company
　　　　16.8.6 Growth capacity analysis of the company
　　16.9 Beijing Ploy Pailin Jewelry Co., Ltd.
　　　　16.9.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.9.2 Overall size and profitability of the company
　　　　16.9.3 Solvency analysis of the company
　　　　16.9.4 Operating capacity analysis of the company
　　　　16.9.5 Profitability analysis of the company
　　　　16.9.6 Growth capacity analysis of the company
　　16.10 Shenzhen Jingyan Jewelry Co. Ltd.
　　　　16.10.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.10.2 Overall size and profitability of the company
　　　　16.10.3 Solvency analysis of the company
　　　　16.10.4 Operating capacity analysis of the company
　　　　16.10.5 Profitability analysis of the company
　　　　16.10.6 Growth capacity analysis of the company
　　16.11 Shenzhen Romiss Industry Co. Ltd.
　　　　16.11.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.11.2 Overall size and profitability of the company
　　　　16.11.3 Solvency analysis of the company
　　　　16.11.4 Operating capacity analysis of the company
　　　　16.11.5 Profitability analysis of the company
　　　　16.11.6 Growth capacity analysis of the company
　　16.12 Qingdao only-you Jewelry Co., Ltd.
　　　　16.12.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.12.2 Overall size and profitability of the company
　　　　16.12.3 Solvency analysis of the company
　　　　16.12.4 Operating capacity analysis of the company
　　　　16.12.5 Profitability analysis of the company
　　　　16.12.6 Growth capacity analysis of the company
　　16.13 Shenzhen Baohuahang Jewelry Co., Ltd.
　　　　16.13.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.13.2 Overall size and profitability of the company
　　　　16.13.3 Solvency analysis of the company
　　　　16.13.4 Operating capacity analysis of the company
　　　　16.13.5 Profitability analysis of the company
　　　　16.13.6 Growth capacity analysis of the company
　　16.14 Guangzhou Yuan Jun Jewelry Co., Ltd.
　　　　16.14.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.14.2 Overall size and profitability of the company
　　　　16.14.3 Solvency analysis of the company
　　　　16.14.4 Operating capacity analysis of the company
　　　　16.14.5 Profitability analysis of the company
　　　　16.14.6 Growth capacity analysis of the company
　　16.15 Hengfeng Jewelry (Shenzhen) Co., Ltd.
　　　　16.15.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.15.2 Overall size and profitability of the company
　　　　16.15.3 Solvency analysis of the company
　　　　16.15.4 Operating capacity analysis of the company
　　　　16.15.5 Profitability analysis of the company
　　　　16.15.6 Growth capacity analysis of the company
　　16.16 Shenzhen Yong Cheng Mei Jewelry Co., Ltd.
　　　　16.16.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.16.2 Overall size and profitability of the company
　　　　16.16.3 Solvency analysis of the company
　　　　16.16.4 Operating capacity analysis of the company
　　　　16.16.5 Profitability analysis of the company
　　　　16.16.6 Growth capacity analysis of the company
　　16.17 Nanjing Nanhua Baoqing Jewelry Co., Ltd.
　　　　16.17.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.17.2 Overall size and profitability of the company
　　　　16.17.3 Solvency analysis of the company
　　　　16.17.4 Operating capacity analysis of the company
　　　　16.17.5 Profitability analysis of the company
　　　　16.17.6 Growth capacity analysis of the company
　　16.18 Shenzhen Kai Heng Jewelry Industry Co., Ltd.
　　　　16.18.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.18.2 Overall size and profitability of the company
　　　　16.18.3 Solvency analysis of the company
　　　　16.18.4 Operating capacity analysis of the company
　　　　16.18.5 Profitability analysis of the company
　　　　16.18.6 Growth capacity analysis of the company
　　16.19 Shanghai First Asia Gold Factory Co., Ltd.
　　　　16.19.1 Analysis of the company’s development status from 2006 to 2012
　　　　16.19.2 Overall size and profitability of the company
　　　　16.19.3 Solvency analysis of the company
　　　　16.19.4 Operating capacity analysis of the company
　　　　16.19.5 Profitability analysis of the company
　　　　16.19.6 Growth capacity analysis of the company

APPENDIX
Appendix 1: Jewellery - Fineness of Precious Metal Alloys and Designation
Appendix II: Administration Rules on the Use of the Certification Mark of Natural Emerald
Appendix III: Interim Measures for the Administration of Import of silver
Appendix IV: Description of Jade Jewelry Name Standards
Appendix 5: Jade Jewelry Appraisal Standards
Appendix VI: Gem Grading Standards