首次出版：最新修訂：August 2012交付方式：特快專遞(2-3天送達)
定購電話：0755-82571522、82571566、400-008-1522
24小時服務熱線：138 0270 8576 定制報告
| 版本 | 在線版 | 電子版+印刷版 | 在線報告庫（超1000份報告）全庫 |
|---|---|---|---|
| 優惠價 | RMB 6800 | RMB 7800 | RMB 9800 |
| 原價 | RMB 9600 | RMB 9800 | - |
中投顧問重磅推出產業研究大腦，是"產業研究的數字化高效工具"，歡迎試用體驗！ | ||||
|---|---|---|---|---|
| 產品名稱 | 目標用戶 | 核心功能定位 | 產品介紹 | 試用申請 |
| 產業研究大腦 | 政府、企業內關注產業發展的領導及工作人員 | 產業研究工作的一站式解決方案 | 詳情 > | 申請 > |
聯系電話： 400 008 0586; 0755-82571568
微信掃碼： 
Chapter I Related overview of color cosmetics
1.1 Brief introduction of color cosmetics and its products
1.1.1 Concept and function of color cosmetics
1.1.2 Brief introduction of color cosmetics articles
1.2 Introduction of main color cosmetics products
1.2.1 Definition and composition of foundation
1.2.2 Concept and function of eye shadow
1.2.3 Concept and development history of mascara
1.2.4 Related overview of lip gloss
Chapter II Overview of cosmetics industry
2.1 Development situation of foreign cosmetics market
2.1.1 Important characteristics of modern cosmetics development
2.1.2 Brief analysis of European cosmetics market
2.1.3 Swift development of Asian Pacific cosmetics market
2.1.4 Cosmetics market developed in Latin American
2.1.5 Soon booming of African cosmetics market
2.2 General situation of China cosmetics market
2.2.1 New characteristics appearing in cosmetics market
2.2.2 Main Brands in China cosmetics market
2.2.3 Study on management mode in China cosmetics industry
2.3 Development of China cosmetics market 2010-2012
2.3.1 Development survey of China cosmetics market in 2010
2.3.2 Export situation of China cosmetics in 2010
2.3.3 Market regulation strengthening of China cosmetics in 2011
2.3.4 Development status of domestic cosmetics market in 2011
2.3.5 New characteristics appearing in cosmetics market channels in 2012
2.3.6 Financial crisis impact on China cosmetics market
2.4 Problems and solution strategies of cosmetics industry
2.4.1 Deep-level problems in native cosmetics industry
2.4.2 Problems existing in cosmetics consumption market
2.4.3 Improving competitiveness strategies of China cosmetics industry
Chapter III Overview of color cosmetics market
3.1 Analysis of international color cosmetics market development
3.1.1 Review of world color cosmetics market development
3.1.2 New emerging market of international color cosmetics performing better
3.1.3 Development status of world color cosmetics products segmentations
3.2 Survey of China color cosmetics market
3.2.1 Analysis of China color cosmetics market development
3.2.2 China color cosmetics market driving into fast lane
3.2.3 Pattern of China color cosmetics market
3.2.4 Characteristics of China color cosmetics market development
3.2.5 Gratifying changes in domestic color cosmetics market
3.2.6 High-glass color cosmetics enjoying a good market gradually
3.3 Development status of color cosmetics market segmentations
3.3.1 Cheek color cosmetics
3.3.2 Lip color cosmetics
3.3.3 Eyes color cosmetics
3.3.4 Nail decoration articles
3.4 Analysis of color cosmetics consumption market
3.4.1 Main consumer groups of color cosmetics products
3.4.2 Occasions for consumer of using color cosmetics
3.4.3 Ways for consumers to buy color cosmetics
3.4.4 Consumer preference for color cosmetics products price
3.4.5 Factors affecting consumers buying color cosmetics products
3.4.6 Important characteristics of China color cosmetics consumption market
3.5 Problems existing in China-made color cosmetics
3.5.1 Problems existing in China-made color cosmetics development
3.5.2 Dilemma of domestic color cosmetics brands development
3.5.3 Domestic color cosmetics products purely copying international brands
3.6 Development strategies of China color cosmetics market and enterprises
3.6.1 Packaging strategies of color cosmetics products
3.6.2 Breakthrough strategies of China-made color cosmetics market
3.6.3 Development strategies of China color cosmetics enterprises
Chapter IV Competition analysis of color cosmetics market
4.1 Development trends of international color cosmetics brands enterprises in China market
4.1.1 Fierce competition of multinational color cosmetics brands in China market
4.1.2 Competition situation of Korean Missha in China color cosmetics market
4.2 Competition between foreign capital and local brands in color cosmetics market
4.2.1 Competition escalation in China color cosmetics market
4.2.2 Increasingly fierce competition between foreign capital and local brands in color cosmetics market
4.2.3 Competitiveness ranking of color cosmetics brands in China different regions
4.3 Competition strategies of color cosmetics market
4.3.1 Domestic color cosmetics market should be away from price war
4.3.2 Five strategies for domestic color cosmetics enterprises building brands
4.3.3 Four key points for improving competitiveness in color cosmetics market
Chapter Ⅴ Analysis of color cosmetics marketing
5.1 Cosmetics marketing strategies
5.1.1 Target marketing strategies
5.1.2 Different channels marketing
5.1.3 Service marketing strategies
5.1.4 Packaging marketing strategies
5.1.5 Healthcare marketing strategies
5.1.6 Club marketing strategies
5.2 Marketing cases of major color cosmetics brands
5.2.1 Comparative analysis between Maybelline and Opera marketing
5.2.2 Magic weapon of Carslan color cosmetics marketing
5 .2.3 Analysis of Beiyouting marketing experience
5.2.4 Inspiration of China Lilimei color cosmetics marketing success
5.3 Attentions to color cosmetics sales promotion
5.3.1 Sales promotion significance of color cosmetics brands development
5.3.2 Terms ensuring the success of color cosmetics sales promotion
5.3.3 Principles of attracting clients
5.3.4 Three factors make promotion successful
5.4 Problems and countermeasures of color cosmetics industry marketing
5.4.1 Problems existing in making color cosmetics through the skin care products channels by manufacturers
5.4.2 Marketing strategies of color cosmetics market
5.4.3 Marketing strategies of color cosmetics specialty shop
Chapter Ⅵ Development survey of key color cosmetics enterprises and their brands
6.1 L'Oreal
6.1.1 Company introduction
6.1.2 Operating status analysis of L’Oreal Jan.-Dec. 2011
6.1.3 High-level quality and popular-price consumption of Maybelline products
6.1.4 Maybelline fostering China consumption market actively
6.2 Procter & Gamble (P&G)
6.2.1 Company introduction
6.2.2 Operating status analysis of P&G Jan.-Dec. 2011
6.2.3 P&G adjusting product structure and focusing on the layout of color cosmetics market
6.2.4 Covergirl color cosmetics of P&G launching China market
6.3 Sephora
6.3.1 Company introduction
6.3.2 Sephora speeding up opening stores in China
6.3.3 Innovative operation model of Sephora cosmetics chain stores
6.4 Estee Lauder
6.4.1 Company introduction
6.4.2 Operating status analysis of Estee Lauder Jan.-Dec. 2011
6.4.3 Estee Lauder speeding up the pace of color cosmetics market expansion
6.5 Shiseido
6.5.1 Company introduction
6.5.2 Operating status analysis of Shiseido Jan.-Dec. 2011
6.5.3 Shiseido launching low-end color cosmetics brand in Japan
6.5.4 Shiseido launching The Make up color cosmetics
6.6 Avon
6.6.1 Company introduction
6.6.2 Operating status analysis of Avon Jan.-Dec. 2011
6.6.3 Sales channels analysis of Avon cosmetics
6.6.4 Color cosmetic brand UP2U of AVON withdraw from China
6.7 Other color cosmetics brands
6.7.1 Shu Uemura
6.7.2 Etude
6.7.3 Angel Color
6.7.4 Color Zone
Chapter Ⅶ Prospect and development trends of color cosmetics market
7.1 Development prospect and trends of China cosmetics market
7.1.1 Great potential of China cosmetics market development
7.1.2 Business opportunities appearing in male cosmetics market
7.1.3 Ten trends of future cosmetics industry development
7.2 Prospect and development trends of color cosmetics market
7.2.1 Great potential of China color cosmetics market
7.2.2 Overall development trends of color cosmetics market
7.2.3 Raw materials of color cosmetics developing toward safe, natural and nutrient
Color cosmetics include daily make-up, party make-up, transparent make-up, smoky eye make-up and stage make-up, etc., and means the make-up for the face with the colored cosmetics such as foundation, powder, lipstick, eye shadow, rouge etc. Color cosmetics could change image, and make you more beautiful and attractive.
With the more and more fierce competition in skin care products market and gradual formation of color cosmetics consumption, the pattern that China cosmetics products market is guided by skin care products all the time is changing quietly. Domestic color cosmetics market now is growing at an annual rate of more than 50%. The cake is enlarging rapidly and although the competition between different color cosmetics brands in the current market is very fierce- Maybelline, Revlon, Oleva, ZA, Opera, Fila and domestic brands Carslan, Color Zone, Red Earth etc. compete desperately, the captivating fragrance attracts more and more coveting people to come one after another.
In recent years, domestic color cosmetics made big progresses, changed the impression with low quality and price step by step, and marched into high-end market. After domestic leading brand of color cosmetics Carslan’s successful entering into mass market with its sister brand Kafellon, the third brand Lenchom entered the high and mid grade consumption groups relying on the products structure “ color cosmetics + skin care”; on the basis of original consumption groups and product series, the two big brands Color Zone and Charminglady developed new China-made color cosmetics products with high-tech content such as 3D color surge eye shadow, blue polar light Xinmeng combination etc.; the brand Ptking belonging to Hangzhou Proya company not only established workshops by itself and produced independently, but also designed products close to market from the consumer need, and applied the promotion model of color cosmetics with easy operation and high efficiency in the terminal network; color cosmetics oriented in mass such as Shanghai Babyface, Guangzhou Mickey, EFU etc. entered the second and third grade market of urban franchised stores with the advantages of low price, high quality and terminal image counter.
Different from foreign cosmetics market, China cosmetics market is guided by skin care products. In foreign countries, color cosmetics market holds 30% of the whole cosmetics market, while in China, market shares which color cosmetics market occupies is less than 10%. The reason is that Chinese traditional aesthetic standard advocates natural and implicative beauty and stresses plain face toward the sky to a certain extent; on the other hand, in the more developed regions, the consumption of color cosmetics is higher, and the development level of color cosmetics market is closely related to economic development level.
In recent years, with the development of market-oriented economy and gradual internationalization of workplace culture, more and more Chinese women consider the light make-up as a basic etiquette and the their demands for color cosmetics grow continuously and rapidly. As a new force with fast development momentum in the cosmetics market, color cosmetics have quite big potential in market development.
If you want to have an systematic understanding of color cosmetics manufacturing, Investment and Forecast Report on China Color Cosmetics Industry, 2013-2017 is a must-have tool
