Chapter 1 Overview of the car rental
　　1.1 car rental interpretation of the concept
　　　　1.1.1 Definition of car rental
　　　　1.1.2 Forms of car rental
　　　　1.1.3 Properties of car rental
　　　　1.1.4 Patterns of car rental
　　1.2 Characteristics of car rental
　　　　1.2.1 Characteristics
　　　　1.2.2 Functions
　　　　1.2.3 Advantages
　　　　1.2.4 Effects in urban traffic
　　1.3 Differences between car rental industry and taxi industry
　　　　1.3.1 Operating mode
　　　　1.3.2 Management cost
　　　　1.3.3 Operating property
　　　　1.3.4 Management mode
Chapter 2 Development of the world car rental industry in 2011-2012
　　2.1 Overview of the world car rental industry
　　　　2.1.1 Development process of the world car rental industry
　　　　2.1.2 Development background of the world car rental industry
　　　　2.1.3 The scale of the world car rental market
　　　　2.1.4 The main driving factors for the world car rental enterprises success
　　2.2 Operating characteristics of the world car rental industry in 2011-2012
　　　　2.2.1 The economy vehicles and small vehicles are main operating vehicles
　　　　2.2.2 Having close cooperation with the automobile manufacturers
　　　　2.2.3 Advanced business management and marketing mode
　　　　2.2.4 Other operating characteristics
　　2.3 Car rental industry in some countries of the world
　　　　2.3.1 U.S.
　　　　2.3.2 Japan
　　　　2.3.3 Russia
　　2.4 Anysis on operating mode of the world car rental enterprises in 2011-2012
　　　　2.4.1 Duties of car rental companies
　　　　2.4.2 Duties of franchised stores
　　　　2.4.3 Car rental service business processes
　　　　2.4.4 Car rental services business auxiliary support
Chapter 3 Development of China's car rental industry 2011-2012
　　3.1 The role of China's car rental industry in the road transport industry
　　　　3.1.1 The role and status in the road transport industry
　　　　3.1.2 the demand characteristics of the road transport industry on the car rental
　　　　3.1.3 Promotional role of the road transport industry on the car rental
　　3.2 Environmental factors of promoting China's car rental industry development 2011-2012
　　　　3.2.1 The steady growth of the national economy promoted the car rental industry development
　　　　3.2.2 Automobile industry’s continuing evelopment was the basis for the car rental industry development
　　　　3.2.3 Changeing of consumption patterns and concept promoted the car rental industry development
　　　　3.2.4 Scientific and technological advancement ensured the car rental industry development
　　3.3 Summary of China's car rental industry
　　　　3.3.1 The background and development process
　　　　3.3.2 The development status
　　　　3.3.3 The competition pattern
　　　　3.3.4 Electric car rental market is a new force suddenly rise
　　　　3.3.5 International auto giants have entered China's car rental market
　　　　3.3.6 The car rental industry have attracted the new forces
　　　　3.3.7 The car rental industry is is very popular with venture capital
　　3.4 China's car rental industry development in 2010-2012
　　　　3.4.1 the hotspots reviewed of the China car rental industry in 2010
　　　　3.4.2 Brief analysis on China's car rental industry hotspots in 2011
　　　　3.4.3 Development situation of China's car rental industry in 2012
　　　　3.4.4 There is fierce competition in domestic car rental market 2012
　　3.5 China's car rental market structure analysis in 2011-2012
　　　　3.5.1 Leasing vehicle structure analysis
　　　　3.5.2 User consumption structure analysis
　　　　3.5.3 Leasing term structure analysis
　　　　3.5.4 Leasing price structure analysis
　　　　3.5.5 leasing vehicles approach mode
　　3.6 Development of e-commerce and the China car rental industry
　　　　3.6.1 The influence of e-commerce and development in China
　　　　3.6.2 The necessity of China car rental industry developing e-commerce
　　　　3.6.3 E-commerce applications in the car rental industry
　　　　3.6.4 E-commerce solutions of car rental companies
　　3.7 Issues and strategy analysis on China's car rental industry
　　　　3.7.1 The "illness" of China's car rental industry
　　　　3.7.2 Constraints of China car rental development
　　　　3.7.3 Problems and countermeasures of China's car rental industry
　　　　3.7.4 Information asymmetry problems and strategies in China's car rental market
　　　　3.7.5 Development strategies of China's car rental industry
Chapter 4 Car rental industry development of major areas in 2011-2012
　　4.1 Beijing
　　　　4.1.1 Beijing car rental enterprise development status
　　　　4.1.2 Car rental companies launched foreign business as the most important business in Beijing
　　　　4.1.3 Beijing car rental new regulation was promulgated and implemented in 2012
　　　　4.1.4 The "block" policy spawned the car rental market of Beijing
　　　　4.1.5 Future outlook for Beijing car rental companies
　　4.2 Shanghai
　　　　4.2.1 Overview of Shanghai car rental industry development
　　　　4.2.2 Shanghai intends to promote electric car rental
　　　　4.2.3 Problems existing in Shanghai car rental industry
　　　　4.2.4 Strategies of Shanghai car rental industry development
　　4.3 Guangzhou
　　　　4.3.1 Guangzhou car rental industry development status
　　　　4.3.2 The profits of Guangzhou car rental industry declined
　　　　4.3.3 Constraints of Guangzhou car rental industry
　　　　4.3.4 Problems existing in Guangzhou car rental industry
　　　　4.3.5 Recommendations that Guangzhou car rental companies improve the management level
　　4.4 Hubei province
　　　　4.4.1 Hubei Province build credit platform to promote car rental harmonious development
　　　　4.4.2 The pattern of Wuhan car rental industry had changed
　　　　4.4.3 Wuhan car rental market was booming in 2011 May Day holiday
　　4.5 Xi'an
　　　　4.5.1 Xi'an car rental industry development overview
　　　　4.5.2 Xi'an Car Rental market conditions in May Day holiday
　　　　4.5.3 Strategies of Xi'an car rental market development
　　4.6 Other mainland provinces and cities
　　　　4.6.1 Kunming
　　　　4.6.2 Urumqi
　　　　4.6.3 Yinchuan
　　　　4.6.4 Fujian province
　　　　4.6.5 Zhengzhou
　　　　4.6.6 Qinghai province
　　　　4.6.7 Lanzhou
Chapter 5 Analysis of key companies
　　5.1 Hertz Global Holdings Inc.
　　　　5.1.1 Introduction
　　　　5.1.2 Operating analysis of Hertz in 2010
　　　　5.1.3 Operating analysis of Hertz in 2011
　　　　5.1.4 Operating analysis of Hertz in the first three quarters of 2012
　　　　5.1.5 Hertz had acquired Dollar Thrifty
　　5.2 Avis Budget Group, Inc.
　　　　5.2.1 Introduction
　　　　5.2.2 "Avis" brand development process
　　　　5.2.3 Operating analysis of Avis Budget Group in 2010
　　　　5.2.4 Operating analysis of Avis Budget Group in 2011
　　　　5.2.5 Operating analysis of Avis Budget Group in the first three quarters of 2012
　　5.3 Europcar
　　　　5.3.1 Introduction
　　　　5.3.2 Operating analysis of Europcar in 2010
　　　　5.3.3 Operating analysis of Europcar in 2011
Chapter 6 Operating condition of domestic major car rental companies from 2011 to 2012
　　6.1 Shouqi Car Rental Co.,Ltd.
　　　　6.1.1 Introduction
　　　　6.1.2The development course of Shouqi Car Rental
　　　　6.1.3The contrarian scale development of Shouqi Car Rental
　　　　6.1.4 Shouqi Car Rental associated with Audi to expand the car rental market
　　　　6.1.5 Shouqi Car Rental layouted Southwest market in 2012
　　6.2 Shenzhen Zhizun Car Rental Co., Ltd.
　　　　6.2.1 Introduction
　　　　6.2.2 Analysis on the operation mode of Zhizun Car Rental
　　　　6.2.3 The operation advantages of Zhizun Car Rental
　　　　6.2.4 Zhizun Car Rental Formed a strategic alliance with Changan Automobile
　　6.3 Shanghai eHi Car Service Co., Ltd.
　　　　6.3.1 Introduction
　　　　6.3.2 Analysis on the operation mode of eHi Car Service
　　　　6.3.3 BtoB business has become a new growth point in the enterprise development
　　　　6.3.4 eHi upgrade hardware and software to optimize the quality of service
　　　　6.3.5 eHi build a car rental new model by auction means
　　　　6.3.6 eHi associate with Travelsky develop business travel services
　　6.4 China Auto Rental Ltd.
　　　　6.4.1 Introduction
　　　　6.4.2 Service advantages of China Auto Rental
　　　　6.4.3 China Auto Rental halts driving services
　　　　6.4.4 China Auto Rental Expand the second and third tier cities car rental market
　　　　6.4.5 China Auto Rental acquisition of North Star Car Rental
　　　　6.4.6 China Auto Rental accelerate the pace of expanding the market
　　6.5 Beijing Yinjian Rent A Car Co., Ltd.
　　　　6.5.1 Introduction
　　　　6.5.2 Overview of operating service of Yinjian rental
　　　　6.5.3 Overview of technology development of Yinjian rental
　　6.6 Shanghai Volkswagen leasing Co., Ltd.
　　　　6.6.1 Introduction
　　　　6.6.2 Volkswagen leasing service World Expo wings off
　　　　6.6.3 Challenges and risks Volkswagen leasing faced
　　　　6.6.4 The development strategy of Volkswagen leasing
Chapter 7 Risk and control analysis on China's car rental industry in 2011-2012
　　7.1 Risk formation of car rental
　　　　7.1.1 Car rental itself is a high-risk industry
　　　　7.1.2 The legal environment of safeguarding the lessor's interest is not perfect
　　　　7.1.3 Lack of credit system
　　　　7.1.4 Other reasons
　　7.2 Operating risks of car rental
　　　　7.2.1 The vehicle is out of control in the lease
　　　　7.2.2 The vehicle is stolen
　　　　7.2.3 Arrears of rent
　　　　7.2.4 Vehicle attach
　　7.3 Risk prevention measures about car rental
　　　　7.3.1 Risk prevention measures before signing a contract
　　　　7.3.2 Risk prevention measures when a contract was signed
　　　　7.3.3 Risk prevention measures when a contract was in the performance
　　　　7.3.4 Accident sequential management
　　7.4 Information tools to reduce the risk of car rental enterprises
　　　　7.4.1 GPS monitoring system
　　　　7.4.2 CRM customer relationship management system
　　　　7.4.3 Networking of enterprise network
Chapter 8 Analysis on the policies and regulations and practice of Car Rental Industry in China from 2011 to 2012
　　8.1 Related laws and regulations of the car rental industry
　　　　8.1.1 No special legal norm in the early car rental industry
　　　　8.1.2 " Provisional Regulations on the management of car rental industry" has historical limitations
　　　　8.1.3 " Provisional Regulations on the management of car rental industry" be abolished
　　　　8.1.4 The first car rental regulation in China was introduced
　　　　8.1.5 The first car rental laws in China comes into force
　　　　8.1.6 Ministry of Transport issued documents to promote the development of the car rental industry
　　　　8.1.7 The car rental industry policy may frequently launched
　　8.2 Analysis on the legal protection of Vehicle occupied by the third-party
　　　　8.2.1 The lessee mortgaged the vehicle to thethird party
　　　　8.2.2 The lessee resold the vehicle to the third party
　　　　8.2.3 Special cases of rental vehicles being detained for involving in criminal cases
　　　　8.2.4 Related legal measures
　　8.3 Analysis on the legal protection of joint and several liability
　　　　8.3.1 Car rental companies liable to jointly and severally violate the principles of civil law
　　　　8.3.2 Traffic safety regulations no provision for rental companies liable to jointly and severally
　　　　8.3.3 The clauses of "Contract Law of the People's Republic of China" applies to car rental
　　　　8.3.4 No-fault disclaimer of car rental enterprise in traffic accidents was supported in the cases
　　8.4 Policy suggestion for developing China car rental industry
　　　　8.4.1 Investment and revenue policy should be studied and introduced to promote development
　　　　8.4.2 Work out and establish the unified management policy
　　　　8.4.3 Step up to research policy to apply rental to carrying trade
Chapter 9 Prospects and trends of the car rental industry
　　9.1 Development potential of China's car rental market
　　　　9.1.1 Personal car rental market will continue growing
　　　　9.1.2 Car rental market on the mobile population has unlimited potential
　　　　9.1.3 The potential enterprise car rental users have a rapid growth
　　　　9.1.4 Other favorable environment promoting the market development
　　9.2 Prospects and trends of car rental industry
　　　　9.2.1 Broad prospects fo China car rental industry development
　　　　9.2.2 Forecast on car rental market scale in 2014
　　　　9.2.3 Three trends in the future development of the car rental industry
　　　　9.2.4 The car rental industry will integrate development with related industries