CHAPTER 1 RELATED OVERVIEW OF TOURIST ATTRACTIONS
　　1.1 Defines the concept of tourist attractions
　　　　1.1.1 Basic definition
　　　　1.1.2 The status
　　　　1.1.3 Life cycle
　　　　1.1.4 Basic features
　　1.2 Classification of tourist attractions
　　　　1.2.1 Divided by resource type
　　　　1.2.2 Divided by functional characteristics
　　　　1.2.3 Divided by quality grade
　　1.3 Constituent elements of tourist attractions
　　　　1.3.1 Fixed geographical scope
　　　　1.3.2 Specific tour content
　　　　1.3.3 Comprehensive travel services
　　　　1.3.4 Effective management agencies
　　1.4 Significance of the development of tourist attractions
　　　　1.4.1 Rich in tourism activities
　　　　1.4.2 Promote the regional development
　　　　1.4.3 Conducive to the protection and use of tourism resources
CHAPTER 2 DEVELOPMENT AND OPERATION EXPERIENCE OF INTERNATIONAL TOURIST ATTRACTIONS FROM 2011 TO 2012
　　2.1 Development mode of international tourist attractions
　　2.2 Development and operation mode of tourist attractions in the U.S.A.
　　　　2.2.1 Overview of tourist attractions
　　　　2.2.2 Development principles
　　　　2.2.3 Policy system
　　　　2.2.4 Personnel management
　　　　2.2.5 Capital management
　　　　2.2.6 Resource management
　　　　2.2.7 Service management
　　2.3 Development and operation mode of tourist attractions in Japan
　　　　2.3.1 Overview of tourist attractions
　　　　2.3.2 Policy system
　　　　2.3.3 Partition management
　　　　2.3.4 Capital management
　　　　2.3.5 Service management
　　2.4 Development and operation mode of tourist attractions in German
　　　　2.4.1 Overview of tourist attractions
　　　　2.4.2 Policy system
　　　　2.4.3 Partition manager
　　　　2.4.4 Capital management
　　　　2.4.5 Service management
　　　　2.4.6 Resource management
　　2.5 Comparison of management modes of tourist attractions in the U.S.A., Japan and Germany
　　　　2.5.1 Management philosophy
　　　　2.5.2 Management system
　　　　2.5.3 Legal system
　　　　2.5.4 Source of funds
　　　　2.5.5 Participation mechanism
　　　　2.5.6 Business model
　　2.6 Development and operation experience of international tourist attractions
　　　　2.6.1 Summary of experience
　　　　2.6.2 International experience
CHAPTER 3 ANALYSIS OF CHINA ENVIRONMENT FOR THE DEVELOPMENT OF TOURIST ATTRACTIONS FROM 2011 TO 2012
　　3.1 Resources and environment
　　　　3.1.1 Basic introduction of tourism resources
　　　　3.1.2 The natural landscape tourism resources
　　　　3.1.3 The cultural landscape tourism resources
　　　　3.1.4 Four characteristics of tourism resources
　　　　3.1.5 Tourism resources of Chinese typical tourist area
　　3.2 Economic environment
　　　　3.2.1 Summary of China’s macroeconomic performance
　　　　3.2.2 Analysis of China’s industrial economic structure
　　　　3.2.3 Trends of China’s macroeconomic policy
　　　　3.2.4 Impact of economic environment on tourist attractions
　　3.3 Industry environment
　　　　3.3.1 Tourism becomes a key cultivate pillar industry
　　　　3.3.2 Achievement of tourism development in China
　　　　3.3.3 Consumption and potential of China’s tourism
　　　　3.3.4 Operation status of China’s tourism
　　　　3.3.5 Factors affecting the development of China’s tourism industry
　　　　3.3.6 Prospect of China’s tourism industry
　　3.4 Social environment
　　　　3.4.1 Analysis of income levels of residents
　　　　3.4.2 Analysis of consumption level of residents
　　　　3.4.3 Tourism consumption willingness of residents
　　　　3.4.4 Paid vacation situation of Chinese residents
　　　　3.4.5 “Holiday effect” on tourist attractions
　　3.5 Traffic environment
　　　　3.5.1 Investment in the railway construction and passenger transport conditions
　　　　3.5.2 Investment in the road construction and passenger transport conditions
　　　　3.5.3 Investment in the airport construction and passenger transport conditions
　　　　3.5.4 Impact of traffic environment on tourist attractions
　　　　3.5.5 Free highway in holidays policy was introducted
　　3.6 Land environment
　　　　3.6.1 The scale of approval construction land
　　　　3.6.2 Supply situation of construction land
　　　　3.6.3 Transfer situation of construction land
　　　　3.6.4 Land prices in key cities
　　　　3.6.5 Land mortgage in key cities
CHAPTER 4 COMPREHENSIVE ANALYSIS OF TOURIST ATTRACTIONS IN CHINA FROM 2011 TO 2012
　　4.1 Analysis of the property of Chinese tourist attractions
　　　　4.1.1 Scenic structure
　　　　4.1.2 1st tier tourist attractions
　　　　4.1.3 2nd and 3rd tier tourist attractions
　　　　4.1.4 Artificial tourist attractions
　　4.2 China’s construction and development of tourist attractions
　　　　4.2.1 Analysis of operation feature
　　　　4.2.2 The overall operating condition
　　　　4.2.3 Revenue status of boutique scenic spots
　　　　4.2.4 Scenic listed operating conditions
　　4.3 Operating conditions of Chinese tourist attractions in quarters of 2011
　　　　4.3.1 Development of tourist attractions of the first quarter
　　　　4.3.2 Development of tourist attractions of the second quarter
　　　　4.3.3 Development of tourist attractions of the third quarter
　　　　4.3.4 Development of tourist attractions of the fourth quarter
　　4.4 Operating conditions of Chinese tourist attractions in quarters of 2012
　　　　4.4.1 Development of tourist attractions of the first quarter
　　　　4.4.2 Development of tourist attractions of the second quarter
　　　　4.4.3 Development of tourist attractions of the third quarter
　　　　4.4.4 Development of tourist attractions of the fourth quarter
　　4.5 Analysis of business development of tourism attractions from 2011 to 2012
　　　　4.5.1 Scenic business
　　　　4.5.2 Scenic spot ticket
　　　　4.5.3 Passenger ropeway
　　　　4.5.4 Scenic green car
　　　　4.5.5 Travel agency
　　　　4.5.6 Scenic hotel
　　　　4.5.7 Tourism performing art
　　4.6 Problem in the development of Chinese tourist attractions
　　　　4.6.1 Insufficient supply in boutique scenic spots
　　　　4.6.2 Scenic low level operations
　　　　4.6.3 Lack of environmental protection in scenic spots
　　　　4.6.4 scenic governance problems
　　　　4.6.5 Structural shortage area
　　　　4.6.6 Uneven development in the same grade scenic spots
　　　　4.6.7 Unbalanced regional development in scenic spots
　　4.7 Development proposals of Chinese tourist attractions
　　　　4.7.1 Issues of development of tourist attractions should be paid attention
　　　　4.7.2 Operating strategy of Chinese tourist attractions
　　　　4.7.3 Suggestions to improve Chinese tourist attractions
　　　　4.7.4 Management ideas of Chinese tourist attractions
　　　　4.7.5 Environmental protection measures of the tourist attractions
　　　　4.7.6 Development proposals on four types of troubled scenic spots
CHAPTER 5 ANALYSIS OF NATURAL TOURIST ATTRACTIONS FROM 2011 TO 2012
　　5.1 Characteristics of natural tourist attractions
　　　　5.1.1 Uneven spatial distribution
　　　　5.1.2 Timeliness and seasonality
　　　　5.1.3 Strong main brands
　　　　5.1.4 Vulnerability system
　　5.2 Development of special natural tourist attractions
　　　　5.2.1 Mountain tourist attractions
　　　　5.2.2 Lake tourist attractions
　　　　5.2.3 Canyon tourist attractions
　　　　5.2.4 Desert tourist attractions
　　　　5.2.5 Water conservancy tourist attractions
　　5.3 Positioning and development focus of natural tourist attractions
　　　　5.3.1 Natural scenic resource grade
　　　　5.3.2 Regional distribution of natural scenic spots
　　　　5.3.3 Accessibility of natural scenic spots
　　　　5.3.4 Traveller differences of different types of natural scenic spots
　　　　5.3.5 The development focus of different types of natural scenic spots
　　5.4 Marketing strategy of natural tourist attractions
　　　　5.4.1 Overall formulate principles
　　　　5.4.2 Influence factors
　　　　5.4.3 Product Strategies
　　　　5.4.4 Development types
　　　　5.4.5 Other suggestions
　　5.5 Natural scenic tourist product design ideas based on experience economy
　　　　5.5.1 Focus on visitors’ experience demand
　　　　5.5.2 Experiencing design of scenic spots
　　　　5.5.3 Based on geographical features to develop
CHAPTER 6 ANALYSIS OF CULTURAL TOURIST ATTRACTIONS FROM 2011 TO 2012
　　6.1 Characteristics of cultural tourist resources
　　　　6.1.1 High recessive
　　　　6.1.2 High intrinsic value
　　　　6.1.3 The development is difficult
　　6.2 Sub-categories of cultural tourist attractions
　　　　6.2.1 Famous historical and cultural cities
　　　　6.2.2 Ancient architecture
　　　　6.2.3 Classical gardens
　　　　6.2.4 Ancient religion
　　　　6.2.5 Celebrities
　　　　6.2.6 Red tourist scenic spots
　　6.3 The development of cultural tourism attractions
　　　　6.3.1 The development and construction trends
　　　　6.3.2 Traffic layout characteristics
　　　　6.3.3 Construction path
　　6.4 Analysis of the development problems of cultural tourist attractions
　　　　6.4.1 Outstanding problems of blind construction
　　　　6.4.2 Cause serious damage to the natural landscape
　　　　6.4.3 Uncoordinated development with the natural landscape
　　　　6.4.4 Ignore the traditional culture and modern civilization
　　6.5 Development planning ideas of cultural tourist attractions
　　　　6.5.1 Coordination of landscape space and travel time
　　　　6.5.2 Combination of static products and dynamic products
　　　　6.5.3 Balance of natural space and cultural space
　　　　6.5.4 Good relationship between good products and industry
CHAPTER 7 ANALYSIS OF COMPOUND TOURIST ATTRACTIONS (SCENIC SPOTS) FROM 2011 TO 2012
　　7.1 Basic overview of scenic spots
　　　　7.1.1 Definition
　　　　7.1.2 The nature of the industry
　　　　7.1.3 Resource quality
　　　　7.1.4 Industry orientation
　　　　7.1.5 Industry characteristics
　　　　7.1.6 Development mode
　　7.2 Comprehensive development status of scenic spots from 2011 to 2012
　　　　7.2.1 System construction
　　　　7.2.2 Regulations and institutions
　　　　7.2.3 Resource conservation
　　　　7.2.4 Planning and management
　　　　7.2.5 Capacity construction
　　　　7.2.6 Economic and social benefits
　　　　7.2.7 International exchanges
　　7.3 Analysis of tourism competitiveness of scenic spots
　　　　7.3.1 Composition of competitiveness
　　　　7.3.2 Source of competitiveness
　　　　7.3.3 Competitiveness evaluation principles
　　　　7.3.4 Construction of competitiveness evaluation system
　　7.4 Problems in the development of scenic spots
　　　　7.4.1 Management system problems
　　　　7.4.2 Capital supply problems
　　　　7.4.3 Social oversight problems
　　　　7.4.4 Legislation and management problems
　　7.5 Management strategies of scenic spots
　　　　7.5.1 The current management situation of scenic spots
　　　　7.5.2 Scenic Area Management of the nature and principles
　　　　7.5.3 Nature and principles of management of scenic spots
　　　　7.5.4 Proposals of management system reform of scenic spots
　　　　7.5.5 Tourism development and management strategy for scenic spots
CHAPTER 8 ANLAYSIS OF THEME-PARK TOURIST ATTRACTIONS FROM 2011 TO 2012
　　8.1 Features of theme-park tourist attractions
　　　　8.1.1 High input and high cost
　　　　8.1.2 Apparent periodicity of life
　　　　8.1.3 The derivatives industry has not yet formed
　　　　8.1.4 Concentration of tourist market
　　8.2 Comprehensive development of theme-park tourist attractions
　　　　8.2.1 Review of the development process
　　　　8.2.2 Analysis of development environment
　　　　8.2.3 Investment status
　　　　8.2.4 Basic situation
　　　　8.2.5 Analysis business model
　　8.3 Development status of theme-park tourist attractions from 2011 to 2012
　　　　8.3.1 Scenic type
　　　　8.3.2 Scenic scale
　　　　8.3.3 Geographical distribution
　　　　8.3.4 Investors
　　　　8.3.5 Investment model
　　　　8.3.6 Profitability
　　8.4 Analysis of the competition of theme-park tourist attractions
　　　　8.4.1 Industry competition model
　　　　8.4.2 Analysis of competition focus
　　　　8.4.3 Competitive advantage factor
　　　　8.4.4 Analysis of competitive strategy
　　8.5 Success factors of the development of theme-park tourist attractions
　　　　8.5.1 Selection and positioning of theme
　　　　8.5.2 Location choice of theme park
　　　　8.5.3 Innovation of theme
　　　　8.5.4 Theme product development and updates
　　　　8.5.5 Cultural conotation of theme park
　　8.6 Profit model of theme-park tourist attractions
　　　　8.6.1 Profit model of operating growth
　　　　8.6.2 Profit model of property value growth
　　　　8.6.3 Profit model of brand extension
　　　　8.6.4 Profit model of shared travelers
　　8.7 Problems in theme-park tourist attractions
　　　　8.7.1 The large number and small scale
　　　　8.7.2 Serious duplication of construction
　　　　8.7.3 Single profit model
　　　　8.7.4 Single product and lack of innovation
　　8.8 Development strategies of theme-park tourist attractions
　　　　8.8.1 Planning and design
　　　　8.8.2 Investment and development strategy
　　　　8.8.3 Management strategies
　　　　8.8.4 Micro-control measures
　　　　8.8.5 Analysis of marketing strategy
　　　　8.8.6 Service innovation strategy
CHPATER 9 ANALYSIS OF SOCIAL TOURIST ATTRACTIONS FROM 2011 TO 2012
　　9.1 Rural tourist attractions
　　　　9.1.1 Development background
　　　　9.1.2 Basic types
　　　　9.1.3 Development mode
　　　　9.1.4 Landscape planning
　　　　9.1.5 Analysis of the problems
　　　　9.1.6 Development proposals
　　　　9.1.7 Marketing channels
　　9.2 Agricultural sightseeing garden
　　　　9.2.1 Development background
　　　　9.2.2 Basic types
　　　　9.2.3 Development principles
　　　　9.2.4 Development mode
　　　　9.2.5 Analysis of the problems
　　　　9.2.6 Development proposals
　　　　9.2.7 Planning and design
　　9.3 Industrial tourist area
　　　　9.3.1 Development background
　　　　9.3.2 Basic types
　　　　9.3.3 Development features
　　　　9.3.4 Development mode
　　　　9.3.5 Analysis of the problems
　　　　9.3.6 Development proposals
　　9.4 Campus tourism
　　　　9.4.1 Development background
　　　　9.4.2 Basic types
　　　　9.4.3 Development principles
　　　　9.4.4 Development mode
　　　　9.4.5 Analysis of the problems
　　　　9.4.6 Development proposals
CHAPTER 10 DEVELOPMENT OF REGIONAL TOURISM ATTRACTIONS FROM 2011 TO 2012
　　10.1 Northeast area
　　　　10.1.1 Analysis of tourist attractions in Heilongjiang Province
　　　　10.1.2 Analysis of tourist attractions in Jilin Province
　　　　10.1.3 Analysis of tourist attractions in Liaoning Province
　　10.2 North China
　　　　10.2.1 Analysis of tourist attractions in Beijing
　　　　10.2.2 Analysis of tourist attractions in Tianjin
　　　　10.2.3 Analysis of tourist attractions in Hebei Province
　　　　10.2.4 Analysis of tourist attractions in Shanxi Province
　　　　10.2.5 Analysis of tourist attractions in Inner Mongolia
　　10.3 East China
　　　　10.3.1 Analysis of tourist attractions in Shandong Province
　　　　10.3.2 Analysis of tourist attractions in Shanghai
　　　　10.3.3 Analysis of tourist attractions in Jiangsu Province
　　　　10.3.4 Analysis of tourist attractions in Zhejiang Province
　　　　10.3.5 Analysis of tourist attractions in Anhui Province
　　　　10.3.6 Analysis of tourist attractions in Jiangxi Province
　　10.4 Central China
　　　　10.4.1 Analysis of tourist attractions in Henan Province
　　　　10.4.2 Analysis of tourist attractions in Hubei Province
　　　　10.4.3 Analysis of tourist attractions in Hunan Province
　　10.5 South China
　　　　10.5.1 Analysis of tourist attractions in Guangdong Province
　　　　10.5.2 Analysis of tourist attractions in Guangxi Zhuang Autonomous Region
　　　　10.5.3 Analysis of tourist attractions in Hainan Province
　　　　10.5.4 Analysis of tourist attractions in Fujian Province
　　10.6 Southwest area
　　　　10.6.1 Analysis of tourist attractions in Chongqing
　　　　10.6.2 Analysis of tourist attractions in Sichuan Province
　　　　10.6.3 Analysis of tourist attractions in Yunnan Province
　　　　10.6.4 Analysis of tourist attractions in Guizhou Province
　　　　10.6.5 Analysis of tourist attractions in Tibet Autonomous Region
　　10.7 Northwest area
　　　　10.7.1 Analysis of tourist attractions in Shaanxi Province
　　　　10.7.2 Analysis of tourist attractions in Qinghai Province
　　　　10.7.3 Analysis of tourist attractions in Gansu Province
　　　　10.7.4 Analysis of tourist attractions in Ningxia Autonomous Region
　　　　10.7.5 Analysis of tourist attractions in Xinjiang Autonomous Region
CHAPTER 11 ANALYSIS OF PLANNING AND DESIGN OF TOURIST ATTRACTIONS
　　11.1 Scenic elements planning
　　　　11.1.1 Tourism project planning
　　　　11.1.2 Configuration of tourist facilities
　　　　11.1.3 Arrangement of entertainment activities
　　11.2 Selection of the development mode of tourism project
　　　　11.2.1 Spontaneous and independent
　　　　11.2.2 Active and passive
　　　　11.2.3 Development regional structure
　　　　11.2.4 Development investment timing
　　　　11.2.5 Industrial diversity
　　　　11.2.6 The nature of land use
　　　　11.2.7 Relationship with market
　　11.3 Development processes of tourist attractions project planning
　　　　11.3.1 Development project planning demonstration
　　　　11.3.2 Preparation of overall planning
　　　　11.3.3 Preparation of detailed planning
　　　　11.3.4 Project proposal
　　　　11.3.5 Preparation of the feasibility study report
　　　　11.3.6 Handle government approval
　　　　11.3.7 Capital operation and investment attraction
　　　　11.3.8 Construction preparation and construction
　　　　11.3.9 Start business and operation
　　11.4 Analysis of the design of scenic projects
　　　　11.4.1 The scope of project design
　　　　11.4.2 The concept of project design
　　　　11.4.3 The steps of project design
　　　　11.4.4 Business model design
　　　　11.4.5 Work out evelopment and operational plans
　　11.5 The spatial layout planning of tourist attractions
　　　　11.5.1 Location
　　　　11.5.2 Functional layout
　　　　11.5.3 Land use planning
　　　　11.5.4 Tour line planning
　　11.6 The services and facilities planning of tourist attractions
　　　　11.6.1 Accommodation facilities planning
　　　　11.6.2 Catering facilities planning
　　　　11.6.3 Shopping facilities planning
　　　　11.6.4 Entertainment facilities planning
　　11.7 Infrastructure planning of tourist attractions
　　　　11.7.1 Transportation facilities planning
　　　　11.7.2 Drainage facilities planning
　　　　11.7.3 Electricity and telecommunications facilities planning
　　11.8 Analysis of the scientific planning and construction of tourist attractions
　　　　11.8.1 Planning and development concept
　　　　11.8.2 Planning and development principles
　　　　11.8.3 Scientific development and planning measures
　　11.9 Planning and design strategies of natural tourist attractions with characteristics
　　　　11.9.1 Introduction of natural tourist attractions with characteristics
　　　　11.9.2 Problems in the planning
　　　　11.9.3 Influence factors of planning
　　　　11.9.4 Planning principles and objectives
　　　　11.9.5 Spatial planning strategy
　　　　11.9.6 Land use planning strategies
　　　　11.9.7 Function planning strategies
　　　　11.9.8 Product planning strategies
　　11.10 Cases of planning of typical tourist attractions
　　　　11.10.1 Beihai Weizhou Tourism Zone Development Plan (2010-2020)
　　　　11.10.2 Wuhan East Lake Scenic Area Overall Plan (2011-2025)
　　　　11.10.3 Shanghai International Tourist Resort Development Plan (2011-2030)
CHAPTER 12 ANALYSIS OF DEVELOPMENT AND OPERATION OF TOURIST ATTRACTIONS
　　12.1 Three stages of development of China’s tourist attractions
　　　　12.1.1 Natural development stage
　　　　12.1.2 According to its own advantage to develop
　　　　12.1.3 According to market demand to develop
　　12.2 New ideas of development and operation of tourist attractions
　　　　12.2.1 Resource innovation method
　　　　12.2.2 Image packaging method
　　　　12.2.3 Flexible operation method
　　12.3 Analysis of theme planning of tourist attractions
　　　　12.3.1 Overview of planning background
　　　　12.3.2 The main impact factors
　　　　12.3.3 Theme planning path
　　12.4 Analysis of scenic theme image positioning
　　　　12.4.1 Defines the concept of theme image
　　　　12.4.2 Theme image elements
　　　　12.4.3 Basic characteristics of theme image
　　　　12.4.4 Theme image positioning principles
　　　　12.4.5 Theme image positioning methods
　　　　12.4.6 Theme image shaping method
　　12.5 Analysis of product development of tourist attractions
　　　　12.5.1 Scenic spot product definition and types
　　　　12.5.2 Characteristics of scenic spot product
　　　　12.5.3 Composition of scenic spot product
　　　　12.5.4 Scenic spot product system and composition
　　　　12.5.5 Scenic spot product development goals
　　　　12.5.6 Scenic spot product life cycle
　　12.6 Analysis of information construction of tourist attractions
　　　　12.6.1 Comprehensive conditions of information construction of tourism industry
　　　　12.6.2 Analysis of information construction of tourist attrations
　　　　12.6.3 Successful experience in information construction of tourist attrations
　　　　12.6.4 Improve methods of information construction of tourist attrations
　　12.7 Development and operation strategies of tourist attractions
　　　　12.7.1 Basics of resources development of tourist attractions
　　　　12.7.2 Connection of tourist product and market
　　　　12.7.3 Create scenic attraction
　　　　12.7.4 Repositioning of old tourist attractions
　　　　12.7.5 Cooperative development of tourist attractions
CHAPTER 13 ANALYSIS OF MANAGEMENT MODE OF TOURIST ATTRACTIONS
　　13.1 Division basis of management model of tourist attractions
　　　　13.1.1 Marketization level of business entities in tourist attractions
　　　　13.1.2 Ownership of business entities in tourist attractions
　　　　13.1.3 Administrative relationship of tourist attractions and business entities
　　　　13.1.4 Ownership relations of tourist attractions
　　13.2 Management mode system of China’s tourist attractions
　　　　13.2.1 Overall leasing business model
　　　　13.2.2 Listed joint-stock business model
　　　　13.2.3 Non-listed joint-stock business model
　　　　13.2.4 Integrated development and operation mode under the command of state-owned tourism enterprise group
　　　　13.2.5 State-owned enterprises business model under the command of local government
　　　　13.2.6 State-owned enterprises business model under the command of government departments
　　　　13.2.7 Network compound management model with the role of tourism administration
　　　　13.2.8 Compound management model with the role of resource administration
　　　　13.2.9 Autonomous development model under the command of tourism authorities
　　　　13.2.10 Autonomous development model under the command of resource authorities
　　13.3 Analysis of influence factors of tourist attraction management model
　　　　13.3.1 Bound by laws and regulations
　　　　13.3.2 Impact of local government
　　　　13.3.3 Scenic spot development orientation and capital nature
　　　　13.3.4 Impact of resources authorities
　　　　13.3.5 Tourism industry development level
　　　　13.3.6 Economic and social development
　　　　13.3.7 The degree of development of market mechanisms
　　　　13.3.8 Other factors
　　13.4 Analysis of the main interest related subjects of tourist attractions
　　　　13.4.1 State
　　　　13.4.2 The public
　　　　13.4.3 Local government
　　　　13.4.4 Tourism and market authorities
　　　　13.4.5 Management agencies of tourist attractions
　　　　13.4.6 Investors of tourist attractions
　　　　13.4.7 Tourism consumers
　　　　13.4.8 Local residents
　　　　13.4.9 Staff of tourist attractions
　　13.5 Empirical analysis of major management mode of tourist attractions
　　　　13.5.1 Case study of overall leasing business model
　　　　13.5.2 Case study of joint-stock business model
　　　　13.5.3 Case study of listed company business model
　　　　13.5.4 Case study of network compound management model
　　13.6 Characteristics and risks of typical tourist attractions management model
　　　　13.6.1 Basic characteristics
　　　　13.6.2 l Risk analysis of Bifeng Gorge mode
　　　　13.6.3 Risk analysis of Huang Mount mode
　　　　13.6.4 Risk analysis of Fuchun River mode
　　　　13.6.5 Risk analysis of Jingyuetan mode
　　　　13.6.6 Risk analysis of Shaanxi Tourism Group Mode
　　13.7 Analysis of operation rights transfer pattern of tourist attractions
　　　　13.7.1 Feasibility of operation rights transfer
　　　　13.7.2 The basic mode of operation rights transfer
　　　　13.7.3 The problems of transfer of operation rights
　　　　13.7.4 Countermeasures of the transfer of operation rights
CHAPTER 14 ANALYSIS OF TOURIST ATTRACTION TICKET PRICES AND PRICING PATTERN
　　14.1 Analysis of the profit model of tourist attractions
　　　　14.1.1 Ticket economic model
　　　　14.1.2 Tourism industry chain expand economic model
　　14.2 Classification of tourist attraction ticket
　　　　14.2.1 Classification by nature of ticket
　　　　14.2.2 Classification by ticket material
　　　　14.2.3 Classification by species of ticket
　　　　14.2.4 Classification by theme
　　14.3 Eements of the tourist attraction ticket price
　　　　14.3.1 Resource grade
　　　　14.3.2 The cost of inputs
　　　　14.3.3 Visitor satisfaction
　　　　14.3.4 Market radius
　　　　14.3.5 Market price fluctuations
　　　　14.3.6 Busy and off season
　　　　14.3.7 Public welfare of product
　　14.4 Analysis of major pricing model of domestic tourist attractions
　　　　14.4.1 Price imporving model
　　　　14.4.2 Coupon ticket mode
　　　　14.4.3 Free of charge mode
　　　　14.4.4 Comparative analysis
　　14.5 Analysis of ticket price growth phenomenon in tourist attractions
　　　　14.5.1 Outline of ticket price improving model in tourist attractions
　　　　14.5.2 Price growth conditionsof tourist attractions
　　　　14.5.3 Analysis of causes of tourist attraction ticket price growth
　　　　14.5.4 Analysis of growing trend of tourist attraction ticket
　　　　14.5.5 Analysis of impact of scenic spot ticket price growth
　　　　14.5.6 Problems in scenic spot ticket price growth
　　　　14.5.7 Countermeasures of ticket price growth
　　14.6 Toursit attraction ticket pricing strategies
　　　　14.6.1 The basic principle of toursit attraction ticket pricing
　　　　14.6.2 The basic strategy of toursit attraction ticket pricing
　　　　14.6.3 Recommendations of toursit attraction ticket pricing
　　　　14.6.4 The differentiated pricing of tourist attractions
　　　　14.6.5 The public wealfare pricing of tourist attractions
CHAPTER 15 ANALYSIS OF MARKETING OF TOURIST ATTRACTIONS FROM 2011 TO 2012
　　15.1 The use of 4Ps marketing concept in tourist attractions
　　　　15.1.1 Product
　　　　15.1.2 Price
　　　　15.1.3 Distribution
　　　　15.1.4 Promotion
　　15.2 The formulation of tourist attraction marketing strategy and strategic objective
　　　　15.2.1 Product marketing mix
　　　　15.2.2 Target market positioning
　　　　15.2.3 Product positioning
　　　　15.2.4 Market expansion mode
　　　　15.2.5 Strategic objective identification
　　　　15.2.6 Brand building strategy
　　15.3 Analysis of typical tourist attraction marketing model
　　　　15.3.1 Public relations marketing model
　　　　15.3.2 Tourist attraction direct sales model and distributor marketing model
　　　　15.3.3 Joint collaboration marketing mode
　　　　15.3.4 Tourists origin marketing model
　　　　15.3.5 Product experience marketing model
　　15.4 Tourist product marketing innovation strategy
　　　　15.4.1 Overview of product marketing theory
　　　　15.4.2 Analysis of product marketing conditions
　　　　15.4.3 Product marketing innovation strategy
　　15.5 Analysis of tourist attraction promotion system
　　　　15.5.1 The premise for promotion system construction
　　　　15.5.2 Tourist attraction promotions subjects
　　　　15.5.3 Tourist attraction promotions objects
　　　　15.5.4 Extension of tourist attraction promotion objects
　　15.6 Differentiated marketing strategies of tourist attractions
　　　　15.6.1 Realization of differentiation
　　　　15.6.2 Construction of differentiated marketing foundation
　　　　15.6.3 Integration of differentiated marketing strategy
　　15.7 Marketing case studies of tourist attractions
　　　　15.7.1 User experience marketing
　　　　15.7.2 Tourism surveyor marketing
　　　　15.7.3 Video Marketing
　　　　15.7.4 Microblogging marketing
　　　　15.7.5 High-speed rail tourism promotion
CHAPTER 16 CASE STUDY OF FOREIGN SUCCESS TOURIST ATTRACTIONS FROM 2011 TO 2012
　　16.1 Yellowstone National Park in the U.S.A.
　　　　16.1.1 Introduction of scenic spots
　　　　16.1.2 Development goals
　　　　16.1.3 Tourism development status
　　　　16.1.4 Development and management experience
　　16.2 Disney Park
　　　　16.2.1 Introduction of scenic spots
　　　　16.2.2 Tourism development status
　　　　16.2.3 Development strategy
　　　　16.2.4 Development and management experience
　　16.3 Canada’s Banff National Park
　　　　16.3.1 Introduction of scenic spots
　　　　16.3.2 Tourism development status
　　　　16.3.3 Development and management experience
　　16.4 New Zealand’s Fiordland National Park
　　　　16.4.1 Introduction of scenic spots
　　　　16.4.2 Tourism development status
　　　　16.4.3 Development and management experience
　　16.5 Australia's Great Barrier Reef Marine Park
　　　　16.5.1 Introduction of scenic spots
　　　　16.5.2 Tourism development status
　　　　16.5.3 Development and management experience
CHAPTER 17 CASE STUDY OF CHINESE TYPICAL TOURIST ATTRACTIONS FROM 2011 TO 2012
　　17.1 Sichuan Jiuzhaigou Scenic Area
　　　　17.1.1 Introduction of scenic spots
　　　　17.1.2 Development of scenic spots
　　　　17.1.3 Operational status of scenic spots
　　　　17.1.4 Management mode of scenic spots
　　　　17.1.5 Development experience of scenic spots
　　17.2 Mount Huangshan Scenic Area
　　　　17.2.1 Introduction of scenic spots
　　　　17.2.2 Development of scenic spots
　　　　17.2.3 Operational status of scenic spots
　　　　17.2.4 Development experience of scenic spots
　　　　17.2.5 Development goals of scenic spots
　　17.3 Wudang Mountain Scenic Area
　　　　17.3.1 Introduction of scenic spots
　　　　17.3.2 Development of scenic spots
　　　　17.3.3 Operational status of scenic spots
　　　　17.3.4 Development experience of scenic spots
　　　　17.3.5 Development goals of scenic spots
　　17.4 Hangzhou West Lake Scenic Area
　　　　17.4.1 Introduction of scenic spots
　　　　17.4.2 Development of scenic spots
　　　　17.4.3 Operational status of scenic spots
　　　　17.4.4 Development mode of scenic spots
　　　　17.4.5 Development goals of scenic spots
　　17.5 Beijing Imperial Palace Museum
　　　　17.5.1 Introduction of scenic spots
　　　　17.5.2 Development of scenic spots
　　　　17.5.3 Operational status of scenic spots
　　　　17.5.4 Development experience of scenic spots
　　　　17.5.5 Development goals of scenic spots
　　17.6 Yunnan Lijiang Old Town Scenic Area
　　　　17.6.1 Introduction of scenic spots
　　　　17.6.2 Development of scenic spots
　　　　17.6.3 Operational status of scenic spots
　　　　17.6.4 Development experience of scenic spots
　　　　17.6.5 Development goals of scenic spots
　　17.7 Guangzhou Changlong Tourist Resort
　　　　17.7.1 Introduction of scenic spots
　　　　17.7.2 Development of scenic spots
　　　　17.7.3 Operational status of scenic spots
　　　　17.7.4 Development mode of scenic spots
　　　　17.7.5 Development experience of scenic spots
　　17.8 Shenzhen OCT East Resort
　　　　17.8.1 Introduction of scenic spots
　　　　17.8.2 Development of scenic spots
　　　　17.8.3 Operational status of scenic spots
　　　　17.8.4 Development mode of scenic spots
　　　　17.8.5 Development experience of scenic spots
CHAPTER 18 ANALYSIS OF LEADING DEVELOPMENT AND OPERATION ENTERPRISES OF TOURIST ATTRACTIONS FROM 2011 TO 2012
　　18.1 Huangshan Tourism Development Co., Ltd.
　　　　18.1.1 Company profile
　　　　18.1.2 Operating conditions of Huangshan Tourism Development Co., Ltd. in 2010
　　　　18.1.3 Operating conditions of Huangshan Tourism Development Co., Ltd. in 2011
　　　　18.1.4 Operating conditions of Huangshan Tourism Development Co., Ltd. in 2012
　　18.2 Emei Shan Tourism Co., Ltd.
　　　　18.2.1 Company profile
　　　　18.2.2 Operating conditions of Emei Shan Tourism Co., Ltd. in 2010
　　　　18.2.3 Operating conditions of Emei Shan Tourism Co., Ltd. in 2011
　　　　18.2.4 Operating conditions of Emei Shan Tourism Co., Ltd. in 2012
　　18.3 Zhang Jia Jie Tourism Group Co., Ltd.
　　　　18.3.1 Company profile
　　　　18.3.2 Operating conditions of Zhang Jia Jie Tourism Group Co., Ltd. in 2010
　　　　18.3.3 Operating conditions of Zhang Jia Jie Tourism Group Co., Ltd. in 2011
　　　　18.3.4 Operating conditions of Zhang Jia Jie Tourism Group Co., Ltd. in 2012
　　18.4 Guilin Tourism Co., Ltd.
　　　　18.4.1 Company profile
　　　　18.4.2 Operating conditions of Guilin Tourism Co., Ltd. in 2010
　　　　18.4.3 Operating conditions of Guilin Tourism Co., Ltd. in 2011
　　　　18.4.4 Operating conditions of Guilin Tourism Co., Ltd. in 2012
　　18.5 Lijiang Yulong Tourism Co., Ltd.
　　　　18.5.1 Company profile
　　　　18.5.2 Operating conditions of Lijiang Yulong Tourism Co., Ltd. in 2010
　　　　18.5.3 Operating conditions of Lijiang Yulong Tourism Co., Ltd. in 2011
　　　　18.5.4 Operating conditions of Lijiang Yulong Tourism Co., Ltd. in 2012
　　18.6 Shenzhen Overseas Chinese Town Co., Ltd.
　　　　18.6.1 Company profile
　　　　18.6.2 Operating conditions of Shenzhen Overseas Chinese Town Co., Ltd. in 2010
　　　　18.6.3 Operating conditions of Shenzhen Overseas Chinese Town Co., Ltd. in 2011
　　　　18.6.4 Operating conditions of Shenzhen Overseas Chinese Town Co., Ltd. in 2012
　　18.7 Hangzhou Songcheng Tourism Development Co., Ltd.
　　　　18.7.1 Company profile
　　　　18.7.2 Operating conditions of Hangzhou Songcheng Tourism Development Co., Ltd. in 2010
　　　　18.7.3 Operating conditions of Hangzhou Songcheng Tourism Development Co., Ltd. in 2011
　　　　18.7.4 Operating conditions of Hangzhou Songcheng Tourism Development Co., Ltd. in 2012
　　18.8 Comparative analysis of listed companies
　　　　18.8.1 Analysis of profitability
　　　　18.8.2 Analysis of growth capacity
　　　　18.8.3 Analysis of operation capacity
　　　　18.8.4 Analysis of solvency
CHAPTER 19 ANALYSIS OF INVESTMENT AND INVESTMENT INVITATIONS OF TOURIST ATTRACTIONS
　　19.1 Characteristics of investment of tourist attraction project
　　　　19.1.1 High investment and sustained returns
　　　　19.1.2 Multi-industry integration features
　　　　19.1.3 Stringent legal constraints
　　　　19.1.4 Diversification of investment subjects
　　19.2 Development philosophy of investment of tourist attraction project
　　　　19.2.1 “Four first law” philosophy
　　　　19.2.2 Leverage operational philosophy
　　　　19.2.3 Industry consolidation chain philosophy
　　19.3 Investment methods and channels of tourist attraction project
　　　　19.3.1 Investment methods of natural tourist attractions
　　　　19.3.2 Investment methods of cultural tourist attractions
　　　　19.3.3 Investment methods of artificial tourist attractions
　　19.4 The role of government in the investment of tourist attractions
　　　　19.4.1 Strengthen the role of government macro-control
　　　　19.4.2 Implement the necessary government regulation
　　　　19.4.3 Select development mode of tourist attractions
　　　　19.4.4 The role of government in investment invitations
　　　　19.4.5 Establish professional tourism investment institutions
　　19.5 Private capital investment for the development of tourist attractions
　　　　19.5.1 Investment development status
　　　　19.5.2 Policy environment
　　　　19.5.3 Analysis of property rights
　　　　19.5.4 Barriers to investment and development
　　　　19.5.5 Investment and development proposal
　　19.6 Investment opportunities and risks of the tourist attractions
　　　　19.6.1 Investment opportunities
　　　　19.6.2 Investment risk
　　　　19.6.3 Investment advice
　　19.7 Analysis of investment and investment invitation of tourist attraction project
　　　　19.7.1 Successful experience of investment invitation of tourist attractions
　　　　19.7.2 Lessons of failures of investment invitation of tourist attractions
　　　　19.7.3 Conditions of enterpirses with successful investment invitation
　　　　19.7.4 Misunderstanding of investment invitation of tourist attractions
　　　　19.7.5 The influence factors of investment invitation of tourist attraction project
　　　　19.7.6 Main channel of investment invitation of tourist attractions
　　　　19.7.7 Potential investment objects of tourist attractions
　　　　19.7.8 Investment invitation strategy of tourist attractions
CHAPTER 20 ANALYSIS OF PROSPECT AND TREND OF TOURIST ATTRACIONS
　　20.1 Development opportunities of tourist attractions
　　　　20.1.1 Demand
　　　　20.1.2 Policy
　　　　20.1.3 Transport
　　　　20.1.4 Economy
　　20.2 Forecast of A-class tourist attractions in China from 2013 to 2017
　　　　20.2.1 Influence factors of the development of A-class tourist attractions
　　　　20.2.2 Forecast of revenue of A-class tourist attractions from 2013 to 2017
　　20.3 Analysis of development trend of tourist attractions in future
　　　　20.3.1 Achieving leisure and comprehensive development
　　　　20.3.2 Taking protection as the premise for development
　　　　20.3.3 Achieving fine development and service
　　　　20.3.4 Realizing smart upgrade of tourist attrations
CHAPTER 21 ANALYSIS OF POLICIES AND REGULATIONS OF TOURIST ATTRACTIONS FROM 2011 TO 2012
　　21.1 Implementation status of national tourist attrations policies from 2011 to 2012
　　　　21.1.1 Resources protection and management regulations
　　　　21.1.2 Quality and safety management requirements
　　　　21.1.3 Tourist attraction price regulations
　　21.2 “Tourism Law” draft regulations on the management of scenic spots
　　　　21.2.1 Brief legislative background
　　　　21.2.2 Basic content and key points
　　　　21.2.3 Impact on the tourism sub-sectors
　　　　21.2.4 Laws and regulations related to the management of scenic spots
　　　　21.2.5 The provisions of the tourist ticket prices
　　　　21.2.6 The provisions of the tourist flow control
　　21.3 Implementation status of local tourist attrations policies from 2011 to 2012
　　　　21.3.1 Shanxi Province
　　　　21.3.2 Hebei Province
　　　　21.3.3 Heilongjiang Province
　　　　21.3.4 Hunan Province
　　　　21.3.5 Hainan Province
　　21.4 The relevant policies and regulations of tourist attractions
　　　　21.4.1 Republic of China Tourism Law (Draft)
　　　　21.4.2 Management Approach of Rating of the Quality of Scenic Spots
　　　　21.4.3 Classification and Rating of the Quality of of Scenic Spots
　　　　21.4.4 Scenic Spots Quality Level Management Approach
　　　　21.4.5 Regulations of Scenic Area
　　　　21.4.6 Management Approach of Water Conservancy Scenic Area
　　　　21.4.7 Outline of National Tourism and Leisure (2013-2020)
　　21.5 Suggestions for improvement of policy of tourist attractions
　　　　21.5.1 Develop and introduce national regulations
　　　　21.5.2 Unified management
　　　　21.5.3 Improve practitioners access system
　　　　21.5.4 Strengthen the long-term management of scenic spots
　　　　21.5.5 Introduce standardized management processes