Chapter1

ExecutiveSummary

ExecutiveSummary1-1

Chapter2

TotalNorthAmericanAutomotiveOEDynamicSensorMarkets

OverviewandDefinition2-1

MarketOverviewandDefinition2-1

MarketOverview2-1

MarketDefinition2-2

MarketEngineeringMeasurements2-2

MarketChallenges2-4

VehicleMakersPushNewSupplierAgreements2-4

VehicleMakersPressforLowerPrices2-4

VehicleMakersPushMoreResponsibilityonSuppliers2-5

VehicleMakersCanBeSlowtoAdoptNewTechnology2-5

ProductLifecyclesCanBeShort2-5

MatureandSaturatedMarketSegmentsSeeSlowGrowth2-5

HighVolumesandHighQualityAreMustsforSuppliers2-6

SensorsAreNoLongerSimple2-6

DemandforSensorsCorrelateswithDemandforVehicles2-6

SupplierConsolidationContinues2-7

QuantitativeAnalysis2-7

MarketDriversandRestraints2-7

UnitShipmentDriversandRestraints2-9

UnitShipmentDrivers2-9

InstallationsofElectronicSystemsContinuetoIncrease2-9

VehicleProductionIsCyclical2-10

ProductionofLightVehiclesIsExpectedtoGrowonDemographic

andEconomicFactors2-10

PurchaseIncentivesIncreaseDemandforNewVehicles2-12

UnitShipmentRestraints2-12

VehiclesAreLastingLonger2-12

IncreasingShareofForeign-MadeVehiclesDecreasesNorthAmerican

DemandforAutomotiveComponents2-12

SensorsAreBeingCombinedintoUnitswithGreaterFunctionality2-12

PriceDriversandRestraints2-12

PriceDrivers2-13

MaterialsandLaborCostsAreRising2-13

IncreasingDemandSupportsPrices2-13

PriceRestraints2-13

VehicleMakers’OnlineBiddingProgramsDrivePricesDown2-13

IncreasedProductionVolumesSupportDecliningPrices2-14

VehicleMakersAreExtremelyPriceConscious2-14

TheMarketIsVeryCompetitive2-14

UnitShipmentandRevenueForecasts2-14

TrendsbyGeographicRegions2-16

CompetitiveAnalysis2-16

MarketParticipants2-16

MarketStructure2-18

Chapter3

MotionSensorMarkets

OverviewandDefinition3-1

MarketOverviewandDefinition3-1

MarketOverview3-1

MarketDefinition3-2

MarketEngineeringMeasurements3-2

TotalMotionSensorMarket3-4

DemandAnalysis3-4

PriceAnalysis3-6

CompetitiveStructure3-6

Government/RegulatoryIssues3-8

ElectronicStabilityControl3-8

SideAirbagSystems3-9

Low-GAccelerometerMarket3-9

Overview3-9

MarketEngineeringMeasurements3-10

UnitShipmentDriversandRestraints3-12

UnitShipmentDrivers3-12

TheNationalHighwayTrafficSafetyAdministrationIsExpectedto

MandateElectronicStabilityControlSystems3-12

VehicleMakersAreVoluntarilyIncludingElectronicStabilityControlSystems3-13

RulemakingMayBoostDemandforRolloverDetectionSystems3-13

UnitShipmentRestraints3-13

VehicleBuyersDoNotWanttoPayforOptionalElectronicStabilityControlor

RolloverMitigationSystems3-13

EquippingVehicleModelswithElectronicStabilityControlAwaits

theRedesignCycle3-14

ConsumerAwarenessIsLimited3-14

DemandAnalysis3-14

PriceDriversandRestraints3-15

PriceDriver3-16

IncreasingDemandSupportsPrices3-16

PriceForecasts3-16

MarketRevenues3-17

CompetitiveStructure3-18

TechnologyTrends3-19

High-GAccelerometerMarket3-20

Overview3-20

MarketEngineeringMeasurements3-21

UnitShipmentDriversandRestraints3-23

UnitShipmentDrivers3-23

SideAirbagSystemsSaveLives3-23

TheNationalHighwayTrafficSafetyAdministrationIsWorkingonaSideAirbag

Mandate3-24

UnitShipmentRestraints3-24

VehicleBuyersAreReluctanttoPayExtraforSideAirbags3-24

PlatformChangesRequirePhase-In3-24

VehicleMakersOftenChooseNottoIncludeSideAirbagsasStandardEquipment3-24

DemandAnalysis3-25

PriceDriversandRestraints3-26

PriceDrivers3-26

IncreasingHigh-GAccelerometerDemandSupportsPrices3-26

SuppliersAreProvidingSystems，NotJustComponents3-26

PriceRestraint3-27

DigitalBusesProvidePriceDecreaseOpportunities3-27

PriceForecast3-27

MarketRevenues3-28

CompetitiveStructure3-29

MarketTrends3-30

AngularRateSensorMarket3-31

Overview3-31

RolloverMitigationSystems3-32

ElectronicStabilityControlSystems3-33

MarketEngineeringMeasurements3-33

UnitShipmentDriversandRestraints3-34

UnitShipmentDrivers3-35

DecliningPriceSupportsDemand3-35

InstallationRateofRolloverMitigationSystemsIsIncreasing3-36

VehicleMakersAreVoluntarilyInstallingRolloverMitigationSystems3-36

FinalNHTSARuleforRolloverMitigationIsAnticipated3-36

UnitShipmentRestraints3-36

VehicleMakersAreLimitingRolloverMitigationSystemstoVehicles

withHighCentersofGravity3-36

VehicleMakersAreUsingSoftwaretoRecognizeRolloverPossibility3-37

IncreasedFuelPricesInhibitVan，PickupTruck，andSUVSales3-37

StructuralChangestoVehiclesReduceTop-HeavinesstoAlleviate

PropensitytoRollOver3-37

DemandAnalysis3-38

PriceDriversandRestraints3-38

PriceDriver3-39

IncreasingDemandSupportsPrices3-39

PriceRestraints3-39

SiliconMicromachinedUnitsAreFarLessExpensive3-39

TheMarketIsVeryCompetitive3-39

OverseasProductionDecreasesPrices3-40

PriceForecast3-40

MarketRevenues3-41

CompetitiveStructure3-42

TechnologyTrends3-44

Chapter4

OccupantDetectionSystemsMarket

OverviewandDefinition4-1

MarketOverviewandDefinition4-1

MarketOverview4-1

MarketDefinition4-2

MarketEngineeringMeasurements4-3

Government/RegulatoryIssues4-4

QuantitativeAnalysis4-6

UnitShipmentDriversandRestraints4-6

UnitShipmentDriver:AllLightVehiclesAreRequiredtoHaveOccupantDetectionSystems4-6

DemandAnalysis4-7

PriceDriversandRestraints4-8

PriceDrivers4-8

DemandSupportsPrices4-8

IncreasedSystemFunctionalitySupportsPrices4-8

PriceRestraints4-9

TechnologyCompetitionDrivesDownPrices4-9

TechnologyRefinementDecreasesPrices4-9

PriceForecast4-9

MarketRevenues4-11

CompetitiveAnalysis4-12

CompetitiveStructure4-12

MarketTrends4-16

TechnologyTrends4-17

ElectricFieldSensing4-17

HolographicPatternRecognition4-17

UltrasonicSystems4-18

Vision/OpticSystems4-18

WeightSensingSystems4-19

Chapter5

SpeedSensorMarkets

OverviewandDefinition5-1

MarketOverviewandDefinition5-1

MarketOverview5-1

MarketDefinition5-2

MarketEngineeringMeasurements5-2

TotalSpeedSensorMarket5-4

RevenueDriversandRestraints5-4

UnitShipmentDriversandRestraints5-4

PriceDriversandRestraints5-4

DemandAnalysis5-6

PriceForecast5-6

MarketRevenues5-8

CompetitiveStructure5-9

RevenueShares5-11

TechnologyTrends5-12

TechnologyComparison5-12

TechnologyShares5-13

TheCapacitiveResistancePrincipleIsNotSuitedforAutomotiveApplications5-13

TheFunctionalityofVariableReluctanceSensorsIsLimited5-13

HallEffectSensorsDominatetheMarket5-14

Magneto-ResistiveSensorsHaveAdvantages5-14

GiantMagneto-ResistiveSensorsAreNotYetUsedinNorthAmerican

LightVehicles5-15

EngineSpeedSensorMarket5-15

Overview5-15

Government/RegulatoryIssues5-16

MarketEngineeringMeasurements5-19

MarketDriversandRestraints5-21

MarketRestraint:ElectricVehiclesWouldReduceDemandforEngineSpeedSensors5-21

DemandAnalysis5-21

PriceDriversandRestraints5-22

PriceDrivers5-23

IncreasingSharesofHallEffectandMagneto-ResistiveSensorsDrive

UptheAveragePrice5-23

HigherChipPricesShoreUpSensorPrices5-23

PriceForecast5-24

MarketRevenues5-24

TransmissionSpeedSensorMarket5-26

Overview5-26

MarketEngineeringMeasurements5-26

UnitShipmentDriversandRestraints5-28

UnitShipmentDriver:TheInstallationRateofAutomaticTransmissionsContinuestoRise5-28

UnitShipmentRestraint:ElectricVehiclesWouldReduceDemandforTransmissionSpeedSensors5-28

DemandAnalysis5-29

PriceDriversandRestraints5-29

PriceDrivers5-30

IncreasingShareofHallEffectandMagneto-ResistiveSensorsDrive

UptheAveragePrice5-30

HigherChipPricesShoreUpSensorPrices5-30

PriceForecast5-31

MarketRevenues5-32

WheelSpeedSensorMarket5-33

Overview5-33

MarketEngineeringMeasurements5-33

UnitShipmentDriversandRestraints5-35

UnitShipmentDriver:TheInstallationRateofElectronicBrakingSystemsContinuestoRise5-35

DemandAnalysis5-35

PriceDriversandRestraints5-36

PriceDrivers5-37

IncreasingSharesofHallEffectandMagneto-ResistiveSensors

DriveUptheAveragePrice5-37

HigherChipPricesShoreUpSensorPrices5-37

PriceForecast5-38

MarketRevenues5-38

Chapter6

Appendix

AcronymsandAbbreviations6-1

AcronymsandAbbreviations6-1

Equations6-3

ConversionEquations6-3

Distance6-3

FuelConsumption6-3

LiquidMeasures6-3

Power6-4

Speed6-4

Temperature6-4

Torque6-4

Weight6-4

Volume6-4

CompoundAnnualGrowthRate6-5

Definition6-5

Equation6-5

Example6-5

Addenda6-6

CurrencyExchangeRates6-6

VehicleswithElectronicStabilityControlSystems6-12

VehicleswithSideAirbags6-19

Chapter7

DecisionSupportDatabase

NominalGrossDomesticProduct7-1

PersonalDisposableIncome7-4

TradeRegulations7-6

AverageRetailPriceofDieselFuel7-9

JointVenturesandAffiliations7-10