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Introduction&Objectives
SampleSize&Methodology
ExecutiveSummary
Awareness&Ownership
PurchaseInfluence&InterestPurchaseChannels
Preferred
Satisfaction
Usage&Attitudes
DesiredFeatures
SystemPreference
PointsofInterest
HMI
Coverage&SearchMethodPreferred
MethodofUpdating
Style，Design&PlacementPreferred
PreferredFeatures&WillingnesstoPay
KeyCountryFindings
Appendix
RespondentProfiles
Initially perceived as expensive gimmicks, navigation systems are becoming increasingly affordable and are now the target of the consumer electronics players who see the automotive market as an untapped market. Today the European market for navigation systems accounts for just over 10 million units sold in 2005, and is expected to grow to 35 million units, €11.1 billion, by 2010.
This strong market growth presents great opportunities for suppliers who will understand consumers’ true motivations and expectations for acquiring a navigation system. After successfully reviewing consumer expectations for Infotainment and Telematics systems in early 2005, Frost & Sullivan now proposes an in-depth study solely focusing on Navigation.
