Chapter1

ExecutiveSummary

IntroductiontotheAnimalFeedProbioticsMarket1-1

Overview1-1

KeyApplicationSectors1-1

ResearchandDevelopment1-2

ScopeofResearch1-3

SummaryofMajorFindings1-3

ExamplesofGrowthOpportunitiesandForecasts1-3

MarketChallengesDriversandRestraints1-4

KeyIndustryChallenges1-4

KeyMarketDrivers1-5

KeyMarketRestraints1-6

TrendsbyGeographicRegion1-6

CompetitiveAnalysis1-7

ConclusionsandRecommendations1-7

Chapter2

IntroductiontotheAnimalFeedProbioticsMarket

IntroductiontoProbiotics2-1

Overview2-1

Definitions2-2

ProbioticsasaPotentialAntimicrobialReplacement2-2

ResearchScope2-2

TheAnimalFeedSupplyChain2-3

Overview2-3

GeographicalDifferencesintheEuropeanMarkets2-5

Overview2-5

KeyRegionalTrends2-7

France2-7

Germany2-7

TheUnitedKingdom2-8

Belgium2-8

Ireland2-9

TheNetherlands2-9

Spain2-9

Portugal2-10

Denmark2-10

Finland2-11

Sweden2-11

Italy2-12

Austria2-12

Switzerland2-12

Poland2-13

Hungary2-13

TheCzechRepublic2-14

Slovakia2-14

Slovenia2-14

SilageInoculants2-15

ProductTypes2-16

BacterialProbiotics2-16

LiveYeastProbiotics2-19

InactivatedYeastProducts2-20

SilageInoculants2-20

ProbioticsandEnvironmentalModifiersforAquaculture2-23

LegislationintheEU2-25

Legislation2-25

FinancialSupport2-25

FeedAdditiveLegislation2-27

AcademicResearchOpinions2-28

ResearchintoProbiotics2-28

IndustryDynamics2-29

CompetitiveFramework2-29

ThreatofNewEntrants2-30

DegreeofCompetition2-31

ThreatofSubstitutes2-31

SupplierPower2-32

BuyingPower2-32

ProductandTechnologyDevelopments2-33

NewProductDevelopments2-33

TechnologicalDevelopments2-33

IndependentServiceTesting2-34

HumanFoodIndustryInnovations2-35

JointVenturesandAlliances2-36

MergersandAcquisitions2-36

MajorSuppliersinEuropeanAnimalFeedProbioticsMarket2-38

ChristianHansenA/S2-38

ProductProfiles2-38

Alltech2-39

LallemandAnimalNutrition2-40

OtherSuppliers2-41

AddconAgrarG.m.b.H.2-41

BiominGmbH2-42

BioarmorDeveloppementS.A.R.L.2-42

BioriginS.A.2-42

CerbiosPharmaS.A.2-43

ChevitaG.m.b.H.2-43

CultechLtd.2-43

DiamondVMills，Inc.2-44

DSM2-44

DoxalS.p.A.2-44

EcosylProductsLtd.2-45

GenusBreedingPlc.2-45

INVEGroup2-46

LactosanStarterkulturenG.m.b.H&Co.KG2-46

OtherSuppliersCont.2-46

LeSaffre2-46

LohmannAnimalHealth&Co.KG2-47

MedipharmAB2-47

MicrofermLtd.2-47

NorelandNatureNutricionS.A.2-48

PioneerHi-BredInternationalInc.2-48

ProbioticsInternationalLtd.2-48

ProsolS.p.A.2-49

SuomenRehuOy2-49

VolacInternationalLtd.2-49

GlossaryofTermsandDefinitions2-50

Glossary2-50

AnimalFeed2-50

Antibiotic2-50

AntibioticResistance2-50

Bacteria2-50

Bifidobacteria2-50

CompoundFeed2-51

Direct-fedMicrobial(DFM)2-51

Enzymes2-51

GutFloraStabilisers2-51

FeedAdditive2-51

FeedEfficiency2-51

Micro-organisms2-51

Pathogen2-52

Prebiotics2-52

Probiotics2-52

Prophylactic2-52

Premix2-52

SilageAdditives2-52

SynbioticProducts2-52

ListofAbbreviations2-53

Chapter3

IndustryChallengesandOpportunities

IndustryChallenges3-1

ExamplesofIndustryChallenges3-1

IncreasedCompetitionfromAlternativeFuelsIndustryforFeedRawMaterials3-2

IncreasingNumberandComplexityofRegulatoryRequirements3-2

CompetitionfromAlternativeProducts3-2

RemovalofInexpensiveGenericProductsfromtheMarketplace3-3

BuildingConfidenceintheSafetyofProbioticProducts3-3

IncreasingEnd-userAwarenessoftheBenefitsofProbioticProducts3-3

ProductionofanEffectiveAlternativetoCoccidiostatProductsBefore20123-3

ContinuedThreatofDiseaseScares3-4

MarketOpportunities3-4

ExamplesofMarketOpportunities3-4

ExploitationofProbioticsintheVeterinarySector3-4

TechnologicalAdvancementsandDevelopments3-4

BetterUnderstandingatEnd-userLeveloftheBenefitsAssociatedwithProbiotics3-5

DevelopmentofMulti-functionalProductssuchasSynbiotics3-5

Chapter4

StrategicAnalysisoftheTotalEuropeanAnimalFeedProbioticsMarket

MarketOverview4-1

ResearchScopeandMethodology4-2

ResearchScope4-2

ResearchMethodology4-3

MarketDriversandRestraints4-4

MarketDrivers4-4

CompleteBanonAllGrowth-promotingAntimicrobialsintheEuropeanUnion4-4

IncreasedEmphasisonNaturalProductsasPotentialAlternativestoAntimicrobials4-5

IncreasedEmphasisonQualityControl4-5

FarmersareLookingtoDiscoverReasonsandSolutionsforProblemsinProductivity4-6

GrowingInterestinProbioticshasLedtoCreationofNewSocietiesandForums4-6

ChangeinFocusTowardsanApplication-orientatedPerspective4-7

IncreasedUseofTherapeuticAntimicrobialsinIntensiveAnimalProduction4-7

PotentialforEUBanonUseofCoccidiostatsin20124-8

MarketRestraints4-8

IncreaseinPriceofRawMaterialsforUseinAnimalFeeds4-9

RegulatoryDevelopmentsHinderProductDevelopmentandInnovation4-9

CompetitionfromOtherFeedAdditives4-10

InconsistencyofProbiotics4-10

ProbioticsTendNottobeUsedasRegularFeedAdditiveSupplements4-10

ProductPresentationandHandling4-11

GeneralLackofAwarenessofProbiotics4-11

GeneralLackofQualityResearchDataProvingEfficacy4-12

PriceofProbioticsasFeedSupplements4-12

UncertainFutureofEUFeedCompounding4-12

ForecastsfortheEUAnimalFeedProbioticsMarket4-13

MarketEngineeringMeasurementAnalysis4-13

MarketForecastsandTrends4-14

PricingAnalysisandTrends4-17

ProductandApplicationTrendsforAnimalFeedProbiotics4-20

Bacteria4-20

Ruminants(DairyandBeefCattle)4-21

PigsandPoultry4-21

Aquaculture4-21

LiveYeasts4-22

DairyandBeefCattle4-22

Horses4-22

Pigs4-22

Poultry4-22

Aquaculture4-23

InactivatedYeasts4-23

SilageInoculants4-23

AquacultureProbiotics4-24

CompetitiveAnalysis4-25

CompetitiveStructure4-25

TiersofCompetition/TypesofCompetitors4-26

CompetitiveFactors4-29

ApplicationAnalysis4-30

Chapter5

StrategicAnalysisoftheBacterialAnimalFeedProbioticsMarket

IntroductiontoBacterialProbiotics5-1

MarketOverview5-1

MarketDrivers5-3

ResearchintoAlternativestoCoccidiostats5-4

BacterialProbioticsProventobeEquivalenttoAntimicrobialsinEfficacy5-4

BacterialFermentationofLiquidDietsmaybeLessExpensiveandEasiertoUsethanAcidProducts5-5

Over-usageofPrescriptionAntimicrobialsDrivesGrowthintheUseofProbiotics5-5

BacterialProbioticsmaybeUsedtoCombatIncreasesinStressors5-5

PotentialforQuorum-sensingMechanisms5-6

MarketRestraints5-6

CompetitionfromOtherFeedAdditives5-6

CostsofBacterialProbioticsDevelopmentLimitsResearch5-7

HighDegreeofProtectionRequiredtoEnsureEfficacy5-7

BacterialProbioticshaveSufferedfromInefficientUseinDietaryFormulationandVariableEfficacy5-7

LowDegreeofVisibilityofBacterialStrainProducers5-8

BacterialStrainshavetheAbilitytoProduceEnterotoxins5-8

ForecastsfortheMarketforBacterialAnimalFeedProbiotics5-8

MarketEngineeringMeasurementAnalysis5-8

MarketForecastsandTrends5-10

PricingAnalysisandTrends5-11

CompetitiveAnalysisintheBacterialAnimalFeedProbioticsMarket5-12

CompetitiveStructure5-12

TypesofCompaniesandTiersofCompetition5-13

ExpansionsandAcquisitions5-14

KeyEnd-userGroups5-14

CompetitiveFactors5-14

MarketShareAnalysis5-15

Chapter6

StrategicAnalysisoftheLiveYeastAnimalFeedProbioticsMarket

IntroductiontoLiveYeast6-1

MarketOverview6-1

MarketDrivers6-2

DevelopmentofSeleniumYeastProducts6-2

NutritionalElementofYeast6-2

ApplicationofYeastforVeterinaryReferralCases6-3

IncreasedLevelofAwarenessAmongNutritionists6-3

AdditionalUseofYeast-basedProducts6-3

MarketRestraints6-3

RegistrationProcessDiscouragesDevelopment6-4

UncertaintyOverYeastPromotionandUsage6-4

FarmerUnabletoDistinguishBetweenLiveandInactivatedYeastProducts6-4

LackofVisibilityoftheMajorManufacturers6-4

ForecastsfortheLiveYeastAnimalFeedProbioticsMarket6-5

MarketEngineeringMeasurementAnalysis6-5

MarketForecastsandTrends6-6

PricingAnalysisandTrends6-7

CompetitiveAnalysisintheLiveYeastAnimalFeedProbioticsMarket6-8

CompetitiveStructure6-8

TypesofCompaniesandTiersofCompetition6-9

ExpansionsandAcquisitions6-9

KeyEnd-userGroups6-10

CompetitiveFactors6-10

MarketShareAnalysis6-10

Chapter7

StrategicAnalysisoftheInactivatedYeastMarketforAnimalFeed

IntroductiontoInactivatedYeast7-1

MarketOverview7-1

MarketDrivers7-2

InactivatedYeastdoesnotRequireSameRegistrationRequirements7-2

LessExpensiveinTermsofStorageandPrice7-2

DoesNotRequireNutrientsorResources7-3

GeographicalDifferencesBetweenMarkets7-3

MarketRestraints7-3

IncreasedInterestinLiveYeastProbiotics7-3

LackofAwarenessoftheDifferencesBetweenLiveandInactivatedYeast7-4

ForecastsfortheInactivatedYeastMarketforAnimalFeed7-4

MarketEngineeringMeasurementAnalysis7-4

MarketForecastsandTrends7-5

PricingAnalysisandTrends7-6

CompetitiveAnalysisfortheInactivatedYeastMarketforAnimalFeed7-7

CompetitiveStructure7-7

TypesofCompanies7-7

TiersofCompetitionandDistributionStructure7-8

MarketShareAnalysis7-9

Chapter8

StrategicAnalysisoftheProbioticsMarketforAquaculture

IntroductiontoProbioticsforAquaculture8-1

MarketOverview8-1

MarketDrivers8-3

FurtherDeclineinthePopulationsofOceanFish8-3

ResearchintoAlternativestotheUseofAntimicrobialsNeeded8-3

RegulationstoImproveEnvironmentalQualityExpected8-4

AdvantagesofProbioticsOverVaccines8-4

NeedtoOvercomeAntimicrobialResistance8-4

MarketRestraints8-5

MajorRestraintsinAquacultureFeedSupply8-5

LackofInvestmentCapitalRestrictingGrowth8-5

CompetitionfromVaccinesasthePredominantFormofDiseaseControlinFarmedFish8-6

IneffectiveAquacultureProbioticProductshaveDecreasedConfidenceintheseProductsataFarmLevel8-6

ResearchandDevelopmentNeededonSuitableChoicesofBacterialStrains8-6

RestraintsinTechnologyforProbioticApplication8-6

ForecastsfortheProbioticsMarketforAquaculture8-7

MarketEngineeringMeasurementAnalysis8-7

MarketForecastsandTrends8-8

PricingAnalysisandTrends8-9

CompetitiveAnalysisfortheProbioticsMarketforAquaculture8-11

CompetitiveStructure8-11

TypesofCompaniesandDistributionStructure8-12

Competition8-12

MarketShareAnalysis8-13

Chapter9

StrategicAnalysisoftheSilageInoculantsMarket

IntroductiontoSilageInoculants9-1

MarketOverview9-1

MarketDrivers9-2

RisingCostsofOrganicAcidsasIngredients9-2

IncreasedCommitmenttoMarketingandEducation9-2

Corrosion，SafetyandEnvironmentalCostsAssociatedwithOrganicAcids9-3

IncreasedTrendtowardsMoreExtensiveProductionSystemsforRuminants9-3

InnovationsinProductDevelopment9-3

IncreasedTechnologicalAwarenessofFarmers9-4

MarketRestraints9-4

LegislationofProducts9-5

LowMilkPricesperLitreProduced9-5

LackofMoney9-5

RogueProducts9-6

SilageInoculantsareViewedasInsuranceProductsOnly9-6

LackofInnovationintheSilageInoculantSector9-6

UseofSilageInoculantsisDependentonTraditionsinEachCountry9-7

InconsistencyofSilageProducedEachYear9-7

LackofEducationoftheFarmer9-7

QualityControlattheDistributionLevel9-7

ForecastsfortheSilageInoculantsMarket9-8

MarketEngineeringMeasurementAnalysis9-8

MarketForecastsandTrends9-9

PricingAnalysisandTrends9-11

CompetitiveAnalysisintheSilageInoculantsMarket9-12

CompetitiveStructure9-12

TypesofCompanies9-12

TiersofCompetitionandDistributionStructure9-13

MarketShareAnalysis9-13

Chapter10

DatabaseofKeyIndustryParticipants

ExamplesofManufacturersandSuppliers10-1