Chapter1

ExecutiveSummary

MarketOverview1-1

Introduction1-1

AnalysisbyCountry1-2

Brazil1-2

Mexico1-2

Chapter2

IntroductionandDefinitions

IntroductiontotheBrazilianandMexicanPaintsandCoatingsMarket2-1

MarketSegmentDefinition2-1

Glossary2-2

ExchangeRates2-3

MajorMarketandTechnologyTrends2-3

Chapter3

BrazilianPaintsandCoatingsMarket

TotalMarketAnalysis3-1

MarketOverview3-1

EconomicandPoliticalOverview3-1

Forecastfor20073-3

RevenueForecasts3-3

IndustryChallenges3-4

InfluenceofInformalityonPaintsandCoatingsRevenues3-5

IncreasingAwarenessontheSignificanceofPaints3-5

ProductionofInnovativeandEnvironment-friendlyPaints3-5

MarketEngineeringMeasurements3-6

MarketDrivers3-7

InternationalMarketHelpsIncreaseExports3-7

TaxReductionStimulatestheArchitecturalPaintsSales3-7

HighDemandforPaintsandCoatingsDrivesInnovation3-8

AutomotiveSalesPropelsPaintsandCoatingsGrowth3-8

GrowthofCarAccidentsIncreasesAutomotiveRepainting3-8

PetrobrasInvestmentsGenerateMoreBusinessforManufacturers3-8

MarketRestraints3-9

RisingRawMaterialPricesNarrowDownMargins3-9

HighInterestsRatesRestrainConsumersfromHousePurchasing3-9

CarInsurancesPressureCarPaintingWorkshopstoReduceCosts3-10

TechnologicalInnovationIsNotValuedByRefinishCustomers3-10

DemandAnalysis3-10

Architectural3-11

OverviewandDefinitions3-11

RevenueForecasts3-12

MarketandTechnologyTrends3-13

PricingTrends3-13

CompetitiveStructure3-14

MarketShareAnalysis3-15

AutomotiveOEM3-16

OverviewandDefinitions3-16

RevenueForecasts3-16

MarketandTechnologyTrends3-18

PricingTrends3-18

CompetitiveStructure3-19

MarketShareAnalysis3-19

AutomotiveRefinish3-21

OverviewandDefinitions3-21

RevenueForecasts3-21

MarketandTechnologyTrends3-23

PricingTrends3-23

CompetitiveStructure3-24

MarketShareAnalysis3-24

Industrial3-26

OverviewandDefinitions3-26

RevenueForecasts3-26

MarketandTechnologyTrends3-27

PricingTrends3-28

CompetitiveStructure3-28

MarketShareAnalysis3-29

Chapter4

MexicanPaintsandCoatingsMarket

TotalMarketAnalysis4-1

MarketOverview4-1

EconomicandPoliticalOverview4-1

RevenueForecasts4-3

IndustryChallenges4-4

MaintainingProfitabilityinthePrice-competitiveEnvironment4-5

LocalCompetitorsdisadvantagedatkeepingupwithEnvironmentalStandards4-5

MexicanProductionStructureLimitingDevelopment4-5

IncreasingAttentionTowardtheDomesticMarketchangesCompanies'Vision4-6

MarketEngineeringMeasurements4-6

MarketDrivers4-8

GrowthoftheDomesticBuildingMarketpushesPaintsandCoatingsConsumption4-8

MexicanEconomicStabilityFostersConsumerSpendingonConstructionandAutomobiles4-9

AutomotiveManufacturersRenewedCommitmenttoMexico4-10

ImprovedSalesProfessionalismDrivesGrowthintheResidentialandIndustrialSectors4-10

IncreaseinAutoInsuranceDeepensAutomotiveRepaintingCustomerBase4-11

MarketRestraints4-11

SlowdowninAutomotiveProductioninNorthAmerica4-11

RisingRawMaterialandEnergyPrices4-12

ScarcityofRawMaterials4-12

PenetrationofImportedPaintsandCoatings4-12

DemandAnalysis4-13

Architectural4-13

OverviewandDefinitions4-13

RevenueForecasts4-14

MarketandTechnologyTrends4-15

PricingTrends4-16

CompetitiveStructure4-16

MarketShareAnalysis4-17

AutomotiveOEM4-18

OverviewandDefinitions4-18

RevenueForecasts4-19

MarketandTechnologyTrends4-20

PricingTrends4-21

CompetitiveStructure4-22

MarketShareAnalysis4-22

AutomotiveRefinish4-23

OverviewandDefinitions4-23

RevenueForecasts4-24

MarketandTechnologyTrends4-25

PricingTrends4-26

CompetitiveStructure4-26

MarketShareAnalysis4-27

Industrial4-28

OverviewandDefinitions4-28

RevenueForecasts4-28

MarketandTechnologyTrends4-30

PricingTrends4-30

CompetitiveStructure4-31

MarketShareAnalysis4-31