Chapter1

ExecutiveSummary

MarketOverview1-1

Introduction1-1

TheOriginofPrebiotics1-1

IntroductionandDefinitionofaPrebiotic1-1

PropertiesofSolubleandInsolubleFibres1-2

DescriptionoftheActivityofaPrebiotic1-3

ScopeofResearch1-4

SummaryofMajorFindings1-5

MarketGrowthandOpportunities1-5

ManufacturerPositioningintheMarket1-6

PrebioticsMessageCausesConfusion1-6

MostPromisingPrebioticIngredients1-8

GeographicTrendsforPrebiotics1-8

MarketChallengesDriversandRestraints1-9

KeyIndustryChallenges1-9

KeyMarketDrivers1-10

KeyMarketRestraints1-11

ProductandApplicationTrends1-12

CompetitiveAnalysis1-13

ConclusionsandRecommendations1-14

Chapter2

IntroductiontoPrebioticsintheEuropeanFoodandBeverageIndustry

Introduction2-1

IntroductiontoPrebiotics2-1

TheOriginofPrebiotics2-1

IntroductionandDefinitionofPrebiotics2-2

PropertiesofSolubleandInsolubleFibres2-3

DescriptionoftheActivityofaPrebiotic2-3

ScopeofResearch2-5

EULegislation2-5

LegislativeDevelopmentsinEurope2-5

FoodSupplementsDirective(ECDirective2002/46/EC)2-6

NutritionandHealthClaimsRegulation(EC1924/2006)2-6

ComplementaryLegislation2-8

IndustryDynamics2-8

IndustryStructureinthePrebioticsMarket2-8

NovelProducts2-10

ScientificandAcademicDevelopmentsinOligosaccharidePrebiotics2-11

GeneralStudies2-11

Fructans2-11

ScientificandAcademicDevelopmentsinResistantStarchandGalacto-oligosaccharidePrebiotics2-13

ResistantStarch2-13

Galacto-oligosaccharides2-15

GeographicalInfluencesonProductLaunches2-16

FunctionalFoodProductsandGeographicMarketRegions2-16

NewProductOpportunities2-22

CommercialProductswithPrebiotics2-23

CommercialPrebioticProducts2-23

GlossaryofTermsandDefinition2-24

Glossary2-24

AcceptableDailyIntake(ADI)2-24

Amylopectin2-24

Amylose2-24

Bacteria2-24

Bifidogenic2-24

DegreeofPolymerisation(DP)2-25

DietaryFibre2-25

DietarySupplement2-25

EnzymaticHydrolysis2-25

FunctionalFood2-25

Fructan2-26

Fructo-oligosaccharide(FOS)2-26

Galacto-oligosaccharide(GOS)2-26

Gentio-oligosaccharide2-26

Inulin2-26

Isomalto-oligosaccharide2-26

Lactulose2-26

Non-digestibleoligosaccharides(NDO)2-27

Oligosaccharide2-27

Palatinose2-27

Pathogen2-27

Pectin2-27

Polysaccharide2-27

Prebiotic2-27

Probiotic2-27

ResistantStarch2-28

Saccharolysis2-28

Second-GenerationPrebiotic2-28

ShortChainFattyAcid(SCFA)2-28

Synbiotic2-28

Xylo-oligosaccharide2-28

ListofAbbreviations2-29

References2-30

References2-30

Chapter3

IndustryChallengesDriversandRestraints

IntroductiontoPrebioticsandFactorsAffectingtheHumanFoodPrebioticsMarkets3-1

IntroductiontoPrebioticsandtheirProperties3-1

IndustryChallenges3-2

ProvingPrebioticFunctionalityandSuccessfulCommunicationofBenefitsto

CustomersRepresentsKeyChallenge3-3

LowAwarenessoftheBenefitsAssociatedwithPrebioticProductsforConsumers3-4

DifficultiesforManufacturersofAlternativePrebioticsEnteringthe

MarketasInulinandFOSDevelopmentFavoured3-5

IndustryChallenges(Contd...)3-6

LackofInformationforCommunicationofEfficaciousDoseLevelsandPortionSizesConfusesMarket3-6

UncertainHealthandNutritionClaimsLegislationStatusLimitsMarketInnovation3-6

LackofStandardisedGlobalRegulationsIncreaseMarketHurdlesforManufacturers3-7

GauntletThrownDownforFoodManufacturerstoProvideHealthierFoodProducts3-8

MarketDrivers3-8

RisingAwarenessoftheFunctionality，EfficiencyandStabilityBenefitsof

ConsumingPrebioticIngredientsFuelsMarketGrowth3-9

ImportanceofHealthandNutritionClaimsLegislationandEnd-user

MarketingStrengthensGrowthinthePushTowardsFunctionalIngredients3-10

IncreasedAwarenessoftheRequirementforDigestiveHealthinEuropean

ConsumersBoostsDemandandTranslatesintoProductSales3-11

Multi-functionalTargetingofPrebioticProductsintheMarketSpreads

theBenefitoftheseIngredientsandDrivesGrowth3-11

GrowingNumbersandTypesofAvailablePrebioticsintheMarketIncreasesConsumerChoice3-12

CombinationsandBlendsforImprovedFunctionalEfficacyofPrebioticswillImproveMarketGrowth3-13

IndustryRestraints3-13

InsufficientResearchTrialDatatoFullySupportFunctionalityRestrictsShort-termMarketDevelopment3-14

LackofClarityonUnderstandingandPositioningofPrebioticsConfusesMarket3-15

UncertainStatusofHealthClaimsandNaturalProductsintheMarketRestrictsInnovation3-15

NewerandMoreExpensivePrebioticsthanthoseAlreadyEstablishedDisruptsMarketPenetration3-16

ConsumersScepticalTowardsHealthClaims，RegardingTheseasaScamtoChargePremiumPrices3-16

ChangesinPricesofRawMaterialsImpactsManufacturerCostsandPricesof

PrebioticsinUncertainGlobalFinancialClimate3-17

TotalFoodandBeveragePrebioticsMarketForecasts3-17

RevenuesbyProductType3-21

Porters5ForcesAnalysis3-25

ThreatofNewEntrants3-26

DegreeofCompetition3-27

ThreatofSubstitutes3-28

Porter's5ForcesAnalysis(Contd...)3-29

BargainingPowerofSuppliers3-29

BargainingPowerofBuyers3-30

Chapter4

AnalysisoftheFructansMarket

IntroductiontotheFructansMarket4-1

MarketOverview4-1

Inulin4-2

Fructo-oligosaccharides(FOS)4-4

Polydextrose4-5

PolydextroseasaPrebioticIngredient4-7

ForecastsfortheFructansMarket4-8

MarketEngineeringMeasurementAnalysis4-8

MarketForecastsandTrends4-12

FructansasPrebiotics4-15

FructanPrebioticsinCalciumAbsorptionandImprovingBoneHealth4-16

FructanPrebioticsinSatietyandWeightManagementProducts4-17

MarketForecastsandTrends(Contd...)4-18

IncreasedConsumerandIndustryEducationInitiatives4-18

DemandforOrganicInulinProducts4-19

CombinationofPrebioticswithOtherNutritionalIngredients4-20

HealthClaimSubmissions4-20

ProductandApplicationTrends4-21

DairyMarket4-22

BeverageMarket4-23

ConfectioneryMarket4-23

BakeryandCerealsMarket4-24

InfantFormulaMarket4-24

MeatProductsMarket4-24

Lower-doseInulinandFructo-oligosaccharide4-25

FocusonConceptsOfferedbyFructanPrebioticsManufacturers4-25

ObesitySolutions4-25

PrebioticsandColonCancer4-27

SatietyEffectsofFructans4-27

ImmuneModulationbyPrebiotics4-28

PricingAnalysisandTrends4-29

CompetitiveAnalysis4-30

CompetitiveAnalysis4-30

NumberofManufacturers4-31

TypesofCompetitorsandTiersofCompetition4-31

KeyEnd-userGroups4-31

CompetitiveFactors4-32

MarketDevelopmentActivities4-33

InnovativeProductManufacturingOperations4-33

Expansions4-33

JointVenturePartnerships4-34

Acquisitions4-35

MarketShareAnalysis4-35

Chapter5

AnalysisoftheResistantStarchMarket

IntroductiontotheResistantStarchMarket5-1

MarketOverview5-1

IntroductiontoAvailableTypesofStarch5-2

DescriptionofStarch5-2

AvailableStarches5-2

ResistantStarch5-2

TypesofResistantStarch5-3

Maltodextrin5-4

ForecastsfortheResistantStarchMarket5-4

MarketEngineeringMeasurementAnalysis5-4

MarketForecastsandTrends5-5

ProductandApplicationTrends5-7

ToleranceofFibres5-8

NewStarchProductDevelopments5-9

PricingAnalysisandTrends5-10

CompetitiveAnalysis5-11

CompetitiveAnalysis5-11

TiersofCompetition5-11

CompetitiveFactors5-12

MarketDevelopmentActivities5-12

Acquisitions5-12

JointVentureAgreements5-13

DistributionAgreements5-14

KeyMarketParticipants5-15

Chapter6

AnalysisoftheLactose-derivedPrebioticsMarket

IntroductiontotheLactose-derivedPrebioticsMarket6-1

MarketOverview6-1

Galacto-oligosaccharides(GOS)6-2

BenefitsAssociatedwithGalacto-oligosaccharide(GOS)Prebiotics6-3

Tolerance6-4

Galacto-fructose6-4

Lactitol6-5

ForecastsfortheLactose-derivedPrebioticsMarket6-6

MarketEngineeringMeasurementAnalysis6-6

MarketForecastsandTrends6-10

Galacto-fructose6-13

ProductandApplicationTrends6-15

Galacto-oligosaccharides(GOS)6-16

Galacto-fructose6-18

NewProductDevelopments6-19

PricingAnalysisandTrends6-19

Galacto-oligosaccharides(GOS)6-20

Galacto-fructose6-21

FactorsAffectingPricesofIngredients6-21

CompetitiveAnalysis6-21

CompetitiveAnalysis6-21

Galacto-oligosaccharide6-23

Galacto-fructose6-23

TiersofCompetition6-24

DistributionStructureandEnd-userGroups6-24

CompetitiveFactors6-24

MarketDevelopmentActivities6-25

ExpansionsandAcquisitions6-25

StrategicPartnerships6-27

OtherCompetingProducts6-27

MarketShareAnalysis6-28

Galacto-fructose6-29

Chapter7

AnalysisoftheOtherTypesofPrebioticsMarket

IntroductiontotheOtherPrebioticsMarket7-1

MarketOverview7-1

Pectin7-2

IndustrialSourcesofRawMaterialsforPectin7-3

Beta-glucan7-3

ManufacturersandRegulatoryClaims7-4

RegulatoryApprovalinOtherGlobalRegions7-5

NovelFoodsApproval7-5

TestingServiceforBeta-glucan7-6

Otheroligosaccharides7-6

Xylo-oligosaccharides7-6

Isomalto-oligosaccharides7-7

Soybeanoligosaccharides7-7

Chitosan-oligosaccharides7-7

Tagatose7-8

HistoryofTagatoseProduction7-9

FurtherDevelopmentsintheOtherTypesofPrebioticsMarket7-9

NewProductDevelopments7-9

WheatBranFibre7-9

Arabinogalactan7-10

Glucomannan7-10

GumArabic7-11

Chapter8

MarketEngineeringStrategies

CriticalSuccessFactorsintheEuropeanFoodandBeveragePrebioticsMarket8-1

CriticalSuccessFactors8-1

FocusonPromotionofResearchTrialstoFullyDescribeFunctionalityforEachPrebioticProduct8-2

EstablishmentofaCorrectDailyDosageforPrebioticProductsanditsEffective

CommunicationintheMarketplace8-3

AbilitytoEducateEnd-userManufacturersandOfferTechnicalServiceandAfterSalesSupport8-3

DifferentiationBetweenPrebioticsandOtherFunctionalFoodProductsis

NecessaryinFoodandBeverageMarket8-4

CriticalSuccessFactors(Contd...)8-5

PromotionofCommunicationBetweenIndustryandAcademicResearcherstoDisseminateInformation8-5

Co-brandingInitiativesandPromotionofDefinedValue-addedProductsDirectlytoConsumers8-6

OfferingaCompleteProductPortfolioforAllKeyMarketSegmentsintheFoodand

BeveragePrebioticsMarket8-6

MarketingMix8-9

Product8-9

People8-10

Price8-10

Place8-11

Promotion8-11

StrategicRecommendations8-12

RecommendationsforAdvancementoftheTechnologiesUsedinPrebioticsManufacture8-12

RecommendationsfortheFutureDirectionofCompanyResearchActivities8-13

RecommendationsforCompaniesLookingtoEnterthePrebioticsMarket8-14

RecommendationsforSearchDirectionTowardsNewPrebiotic-productAssociations8-14

RecommendationsforaFocusonDigestiveHealthasaFormofImmediateHealthManagement8-15

StrategicRecommendations(Contd...)8-15

RecommendationsforFocusonExpandingApplicationPotentialsWithinthePrebioticsMarket8-15

RecommendationsforEstablishmentofaSourceofReferenceMaterialand

DiscussionForumforPrebiotics8-16

RecommendationsforImprovedOperationalEfficiency8-17

Chapter9

DatabaseofKeyIndustryParticipants

KeyIndustryParticipants9-1