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Chapter1
ExecutiveSummary
MarketOverview1-1
Introduction1-1
SummaryofKeyFindings1-2
MarketGrowthandOpportunities1-2
KeyChallengesandMarketDrivers1-3
Challenge1-3
Drivers1-3
Conclusion1-4
Chapter2
IntroductiontoIndustry
MarketOverview2-1
Introduction2-1
HeartHealthIngredients—Overview2-2
Regulations2-3
TheU.S.Regulations2-3
Omega-32-3
AlphaLinoleicAcid(ALA)2-4
SoyProtein2-5
Phytosterols2-5
Beta-glucan2-5
MarketDynamics2-6
MergersandAcquisitions2-6
NatraceuticalSAAcquiredCevenaBioProductsInc2-6
AustevollSeafoodASAAcquiredEpaxAS2-6
GlanbiaNutritionalsAcquiredPizzey'sMilling2-6
CognisAcquiredNaproPharmaAS2-7
AlliancesandJointventures2-7
Poly-CellTechnologiesandSunOptaInc2-7
DaniscoandGraceLincLtd2-7
SolaeandNovozymes2-7
OceanNutritionCanada(ONC)2-8
DenomegaAlliancewithFjordlaks2-8
DenomegaAlliancewithGATFoodEssentialsandTetraPak2-8
IndustryChallenges2-9
KeyChallenges2-9
TendencyofMarketCannibalizationbyProductsinDifferentSegmentsPosesaChallenge2-9
ThreatfromtheAsianManufacturersChallengestheU.S.Manufacturers2-10
Chapter3
TotalU.S.HeartHealthIngredientsMarket
MarketOverview3-1
Introduction3-1
MarketDrivers3-2
RisingIncidenceofCVDFuelDemand3-2
AgingPopulationDrivesMarketDemand3-3
GrowingConsumerAwarenessandIncreasingHealthcareCostDrivePreventivecare3-3
IncreasingInnovationsintheEnd-userMarkets3-4
IncreasingInnovationsintheEnd-userMarkets3-4
MarketEngineeringResearch3-5
ForecastsandTrends3-6
UnitShipmentandRevenueForecastoftheTotalMarket3-6
ProductAnalysis3-7
SoyProtein3-8
Omega-33-8
Phytosterols3-9
Beta-glucan3-9
ApplicationTrends3-10
HeartHealth—FunctionalFoodsMarket3-10
Dairy3-11
GrainBasedProducts(BakeryandCereals)3-12
Beverages3-12
SpreadsandSaladDressings3-13
CompetitiveStructure3-13
Competitors3-14
DistributionStructure3-14
KeyEnd-userGroups3-14
CompetitiveFactors3-14
Chapter4
U.S.PhytosterolsMarket
MarketOverview4-1
Introduction4-1
ModeofOperation4-1
KeyTrendsPropellingMarketGrowth4-2
RoleintheHeartHealthMarket4-2
MarketEngineeringResearch4-3
ForecastsandTrends4-4
ForecastsandPricingAnalysisofTotalPhytosterolsMarket4-4
UnitShipmentandRevenueForecasts4-4
PricingAnalysis4-5
ApplicationAnalysis4-7
FunctionalFoodsandBeverages4-7
DietarySupplements4-8
Pharmaceuticals4-8
CompetitiveStructure4-9
Competitors4-9
DistributionStructure4-9
KeyEnd-userGroups4-9
CompetitiveFactors4-9
Chapter5
U.S.Omega-3PUFAIngredientsMarket
MarketOverview5-1
Introduction5-1
ModeofAction5-2
KeyFactorsPropellingGrowth5-2
RoleintheHeartHealthMarket5-3
MarketEngineeringResearch5-4
IndustryInsight5-5
ForecastsandTrends5-5
ForecastsandPricingAnalysisofTotalOmega-3PUFAIngredientsMarket5-5
MarineVsFlaxseedoil5-7
PricingAnalysis5-8
ProductAnalysis5-10
ApplicationAnalysis5-11
DietarySupplements5-11
FunctionalFoods5-12
Others5-12
CompetitiveStructure5-13
Competitors5-13
DistributionStructure5-14
KeyEnd-userGroups5-14
CompetitiveFactors5-14
MarketShareAnalysis5-14
Chapter6
U.S.Beta-GlucanMarket
MarketOverview6-1
Introduction6-1
Beta-glucan—ModeofOperation6-2
KeyTrendsPropellingMarketGrowth6-2
RoleintheHeartHealthMarket6-3
MarketEngineeringResearch6-3
IndustryInsight6-4
ForecastsandTrends6-5
ForecastsandPricingAnalysisofTotalBeta-glucanMarket6-5
UnitShipmentandRevenueForecasts6-5
PricingAnalysis6-7
ForecastsandPricingAnalysisofLowConcentrateBeta-glucanMarket6-8
UnitShipmentandRevenueForecasts6-8
PricingAnalysis6-10
ForecastsandPricingAnalysisofHighConcentrateBeta-glucanMarket6-12
UnitShipmentandRevenueForecasts6-12
PricingAnalysis6-13
ApplicationAnalysis6-15
FunctionalFoods6-16
DietarySupplements:6-17
CompetitiveStructure6-17
Competitors6-18
DistributionStructure6-18
KeyEnd-userGroups6-18
CompetitiveFactors6-18
Chapter7
U.S.SoyIngredientsMarket
MarketOverview7-1
Introduction7-1
RoleintheHeartHealthMarket7-2
MarketEngineeringResearch7-3
ForecastsandTrends7-4
ForecastsandPricingAnalysisofTotalPhytosterolsMarket7-4
UnitShipmentandRevenueForecasts7-4
PricingAnalysis7-5
CompetitiveStructure7-7
Competitors7-8
DistributionStructure7-8
KeyEnd-userGroups7-8
CompetitiveFactors7-8
MarketShareAnalysis7-8
Chapter8
U.S.OtherIngredientsMarket
OtherUpcomingIngredientsIntheHeartHealthMarket11
NewIngredients—Snapshot11
UpcomingIngredients11
GreenTea11
Flavonoids12
Vitamins12
PomegranateExtract12
Glucomannann13
This research investigates the U.S. Heart Health ingredients market from 2005 to 2008, with forecasts to 2015. It offers a comprehensive insight to the U.S. Heart Health ingredients market, its structure and developments related to it. It clearly lists and defines the market drivers and restraints that have had an impact in the U.S. scenario.