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Chapter1
ExecutiveSummary
MarketOverview1-1
Introduction1-1
CompetitiveOverview1-2
Chapter2
BrazilianFlavorsMarkets
Definitions2-1
ExchangeRates2-1
Glossary2-1
Alcopops2-1
Aroma2-2
Flavor2-2
FoodAdditives2-2
Fragrance2-2
FunctionalFood2-2
MarketAnalysis2-3
MarketOverview2-3
MajorMarketandTechnologyTrends2-4
CombinationFlavors2-5
TropicalFlavors2-5
TraditionalFlavors2-5
MarketEngineeringAnalysis2-5
IndustryChallenges2-7
'InNatura'FlavorChallengesFlavorManufacturers2-7
BrazilianBureaucracyDelaysDiscourageNewFlavorReleases2-8
StabilityandPalatabilityofNaturalFlavoringsChallengetheNaturalFlavorDevelopment2-8
FlavorSubstancesAreSelf-LimitedDueToItsStrongTaste2-8
MarketDrivers2-9
ProductInnovationMaintainstheDemandforNewFoodProducts2-9
IncreaseinConsumerPurchasingPowerPositivelyPropelstheFlavoringMarket2-10
DietandLightFoodReleasesAugmentFlavorConsumption2-10
DemandforFunctionalandHealthyIngredientsIncreasesOpportunitiesforFlavorManufacturers2-10
IncreasedConsumptionofSoyaMilk2-11
DemandforNewFlavorsImpelsDairyMarketGrowth2-11
Ready-to-eatMarketisGrowingduetotheDemandforNewFlavors2-11
UseoftheInternetIncreasesConsumerAwarenessaboutNewFlavors2-12
MarketRestraints2-12
TrendtowardNaturalProductsDecreasesSalesofSyntheticFlavors2-12
VerticalIntegrationandMergersandAcquisitionswithintheMarketImpactSales2-13
InabilityofLow-incomeStratatoMakeImpulsivePurchases2-13
ConsumerGoodsPreferredoverInnovativeFoodProducts2-13
RevenueForecasts2-14
DemandAnalysis2-16
CompetitiveStructure2-17
MarketShareAnalysis2-18
PricingTrends2-20
Chapter3
BrazilianBeveragesFlavorsMarket
MarketAnalysis3-1
OverviewandDefinitions3-1
AlcoholicBeverages3-2
SoftDrinks3-2
RevenueForecasts3-2
MarketandTechnologyTrends3-4
Chapter4
BrazilianDairyFlavorsMarket
MarketAnalysis4-1
OverviewandDefinitions4-1
RevenueForecasts4-2
MarketandTechnologyTrends4-4
Chapter5
BrazilianOtherFlavorsMarket
MarketAnalysis5-1
OverviewandDefinitions5-1
Confectionery5-1
Bakery5-2
RevenueForecasts5-2
MarketandTechnologyTrends5-4
Introduction
Industrial wood coatings are defined as coatings that are factory-applied on wooden furniture,
kitchen and bathroom cabinets, doors and windows, flooring and panels.
This study is segmented based on the following application categories:
■ Furniture
■ Joinery
■ Others
Furniture is categorised as home, office and garden. Joinery includes kitchen and bathroom
cabinets, and doors and windows. Others include parquet (wooden flooring), panels and
other small applications such as musical instrument coating.
The market is also segmented based on geography and product type.
The western European wood coatings market is segmented based on the following regions:
■ Italy
■ Iberia
■ Germany, Austria and Switzerland
■ France
■ The United Kingdom and the Republic of Ireland (UKI)
■ Scandinavia and
■ Benelux
The following product types are included in this study:
■ Polyurethane coatings (PU): These coatings are cured through a poly-addition reaction.
■ Nitrocellulose coatings (NC): These coatings are based on nitrocellulose and its derivatives.
■ Polyester coatings (PE): These coatings are based on polyester resins.
■ Acid cured coatings (AC): These coatings are cured through a poly-condensation reaction
eliminating water and formaldehyde (not environment-friendly). Their use is currently very limited and it is expected to be phased out in the near future.
■ Radcure coatings: Radcure coatings are radiation-curable coatings, which are high-solid, cross-linked coatings, cured by brief exposure to intense ultraviolet light (UV) or an electron beam (EB).
■ Waterborne coatings: Coatings that use water as the solvent, which helps reduce volatile organic compound (VOC) emissions, are called waterborne coatings.
In Europe, approximately 81 million square metres of wooden flooring was consumed in
2003.
Globally, about 80.0 per cent of the wooden flooring was coated on-site, and the coating for the remaining 20.0 per cent was factory-applied. In western Europe, however, most of the wooden flooring coating is applied in the factory.
In Europe, the cumulative market share of the five leading wooden flooring producers was
35.0 per cent in 2005.