Chapter1

ExecutiveSummary

U.S.PetFoodIngredientsMarket-AnIntroduction1-1

Introduction1-1

Chapter2

IntroductiontotheMarket

MarketOverviewandDefinitions2-1

ScopeandMethodology2-1

Scope2-1

Methodology2-1

MarketOverview2-2

WetPetFoods2-2

DryPetFoods2-3

SoftMoistPetFoods2-3

Economy2-3

Premium2-3

SuperPremium2-3

HumanGrade2-4

Non-humanGrade2-4

AnimalFat2-4

BeetPulp(Sugar)2-4

BeefTallow2-4

BrewersRice2-4

ChickenBy-Products2-4

CornGlutenMeal2-5

GroundCorn2-5

Poultryby-productMeal2-5

RiceBran2-5

RiceFlour2-5

RiceGluten(Glue)2-5

Sorghum2-5

SoybeanMeal2-5

Ingredientspresentinthepetfoods2-6

NutritionalIngredientsPresentInPetFoods2-6

Legislation2-7

Legislation:FDAandAAFCO2-7

PurposeandFunctionofAAFCO2-7

ManufacturingProcess2-8

HowPetfoodsAreManufactured2-8

WetPetFoods2-8

RawIngredientsandGrinding2-8

Mixer/Cooker2-8

DryPetFoods2-8

RawMaterials2-9

GrindingProcess2-9

CompoundingandMixing2-9

ExtrusionProcess2-9

DryingandCooling2-9

Enrobing2-9

SemiMoistPetFood2-10

Chapter3

Challenges

ChallengesFacedbytheTotalU.S.PetFoodIngredientsMarket3-1

Challenges3-1

RegainingCustomerConfidence3-1

ToMeetStringentLegislationStandards3-2

DifficultytoSpreadAwarenessAmongPeople3-2

CompetitionfromAsianCompanies3-2

Chapter4

KeyTrends

KeyTrendsandNewIngredients4-1

NewIngredientsintheIndustry4-1

KeyMarketTrends:NewIngredientsintheIndustry4-1

Phytosterols/Phytostanols4-2

Probiotics4-2

Nutrigenomics4-3

AnimalProteinVersusVegetableProtein4-3

KeyTrendsinthePetFoodsMarket4-4

TendsinthePetFoodsMarket4-4

NeedtoMoveTowardsHealthierOptions4-4

AreasofPotentialGrowth4-5

PetFoodRecalls4-5

Recalls4-5

Nutrition-relatedDiseases4-6

Chapter5

U.S.AminoAcidsMarket

MarketOverviewandDefinitions5-1

MarketOverview5-1

MarketForces5-3

MarketDrivers5-3

AminoAcidSupplementationProvingtobeCostEffectiveforPetFoodManufacturers5-4

EstablishedFunctionalBenefitsofAminoAcidsDrivingSales5-4

HighDegreeofCompetitionamongPetFoodManufacturersBoostingAminoAcidsSales5-4

IncreasedPopularityofSpecialtyProductsPromotingAminoAcidSales5-4

AbilitytoEnhancePalatabilityDrivingGrowth5-5

Media'sRoleinSpreadingConsumerAwarenessAffectingGrowth5-5

MarketRestraints5-5

IncreasedUseofGoodQualityMeatsHamperingAminoAcidUsage5-5

TechnologicalAdvancesReducingQuantityUsageofAminoAcids5-6

CompetitiveAnalysis5-6

CompetitiveStructure5-6

Chapter6

U.S.AntioxidantsMarket

MarketOverviewandDefinitions6-1

MarketOverview6-1

NaturalAntioxidants6-1

MarketForces6-2

MarketDrivers6-2

IncreasedPreferenceforDryFoodPromotingAntioxidantUsage6-2

ConsumerPreferenceShifttoNaturalFoods6-3

HigherUsageofVitaminsandMineralPremixes6-3

MarketRestraints6-3

ControversiesSurroundingSyntheticAntioxidantsRestrainingGrowth6-3

SuperiorApplicationFormsandDeliverySystems6-4

CompetitiveAnalysis6-4

CompetitiveStructure6-4

Chapter7

U.S.PalatabilityEnhancersMarket

MarketOverviewandDefinitions7-1

MarketOverview7-1

MarketForces7-2

MarketDrivers7-2

IncreasedRateofInclusioninDryFoods7-3

ProductDifferentiation7-3

IncreasedHumanizedTrend7-3

PossibilityofCustomization7-4

DifferencebetweenCanineandFelineDiets7-4

MarketRestraints7-4

SuperiorityofSprayDryLiquidPalatabilityEnhancers7-4

TechnicalImprovementsinthePetFoodManufacturingProcess7-5

CompetitiveAnalysis7-5

CompetitiveStructure7-5

Chapter8

U.S.MineralsMarket

MarketOverviewandDefinitions8-1

MarketOverview8-1

MacroMinerals8-1

MicroMinerals8-2

MarketForces8-3

MarketDrivers8-3

IncreasedPreferenceforDryPetFoods8-4

HigherConsumptionofOrganicTraceMinerals8-4

GrowingDemandforProblem-SpecificMealFormulations8-4

MarketRestraints8-4

SuperiorMineralandVitaminPremixes8-5

LowerDemandforPhosphorous8-5

CompetitiveAnalysis8-5

CompetitiveStructure8-5

Chapter9

U.S.PUFAs(PolyunsaturatedFattyAcid)Market

MarketOverviewandDefinitions9-1

MarketOverview9-1

Omega-3PUFAMarineOils9-2

Omega-3PUFAAlgaeOils9-2

Omega-3PUFAFlaxOils9-2

Omega-6PUFAEveningPrimroseOils9-2

MarketForces9-2

MarketDrivers9-2

IncreaseinAttentionandSpaceGivenbytheMediaHasBoostedtheOmega-3

andOmega-6PUFAMarket9-3

HeavyHealthSpeculationsandProvenHealthBenefitsDrivetheOmega3andOmega

6PUFAMarket9-3

WealthofResearchonOmega3andOmega6FattyAcids9-3

ImprovedSensoryParametersinPetFoodsHaveFacilitatedBetterAcceptability

oftheIncorporatedProducts9-3

MarketRestraints9-4

ToughCompetitionfromOtherIngredientsRestrictingtheOmega-3andOmega-6Market9-4

PresenceofAsianCompetitorsFragmenttheRevenuestothisMarket9-4

InsufficientAwarenessamongConsumersDeterringtheOmega-3andOmega-6Market9-5

CompetitiveAnalysis9-5

CompetitiveStructure-MarineOils9-5

MarineOils9-5

CompetitiveStructure-AlgaeOils9-6

AlgaeOils9-6

CompetitiveStructure-FlaxseedOils9-7

FlaxseedOils9-7

CompetitiveStructure-BorageOils9-8

BorageOils9-8

CompetitiveStructure-PrimroseSeedoils9-9

PrimroseSeedOils9-9

Chapter10

U.S.VitaminsMarket

MarketOverviewandDefinitions10-1

MarketOverview10-1

MarketForces10-2

MarketDrivers10-2

IncreaseinSalesofDryPetFoods10-2

IncreasedInclusionRate10-2

IncreasedSalesofProductsTargetingDifferentLifeStagesofAnimals10-3

IncreasedSalesofSpecialtyProducts10-3

MarketRestraints10-3

GreaterUseofSuperiorQualityIngredients10-3

GreaterUnderstandingofVitaminorMineralMixes10-4

EmergenceofNewProcessingMethods10-4

CompetitiveStructure10-4

CompetitiveAnalysis10-4