Chapter1

ExecutiveSummary

MarketOverviewandDefinitions1-1

Introduction1-1

ScopeoftheStudy1-1

Chapter2

OverviewofIndianDietarySupplementMarket

MarketEngineeringMeasurmentAnalysis2-1

IndustryChallenges2-1

LackofConsumerKnowledgeonHealthBenefitsfromSupplements2-1

LackofGuidelinesandClear-cutRegulations2-1

ThreatfromForeignSupplierstotheLocalManufacturingCompanies2-2

CompetitionfromFunctionalFoodandBeverages2-2

MarketDrivers2-2

AggrandizedConsumerAwarenessandLifestyleChangesCreatetheDemandfor

DietarySupplements2-3

PreventiveHealthcareMeasuresfromtheConsumerEnd2-3

Manufacturer'sMarketingEffortsforMarketExpansion2-3

AmplifiedResearchonDietaryIngredientsforSafetyandEfficacyValidation2-3

MarketRestraints2-3

LackofManufacturers'ConfidenceinSellingSupplementsasOTCMedications2-4

AbsenceofBrandBuildingStrategiesfromtheManufacturerEnd2-4

LackofDemarcationbetweenSupplementsandMedicinesbytheGovernmentRegulations2-4

LimitedResearchonNutritionToxicityandDrugInteraction2-5

RevenueForecasts2-5

DistributionandMarketingChannels2-6

Legislation2-6

Chapter3

StrategicAnalysisofChyawanprashMarket

MarketOverview3-1

Introduction3-1

MarketEngineeringMeasurmentAnalysis3-1

IndustryChallenges3-1

LowDegreeofPenetrationintheMarket3-1

PaucityofConsumerKnowledgeonAyurveda3-1

MarketEngineeringMeasurements3-2

MarketAge3-2

BaseYearRevenues3-3

BaseYearMarketGrowth3-3

CompoundAnnualGrowthRate(2006-2013)3-3

PriceSensitivity3-3

Competitors3-3

MarketDrivers3-3

LaunchofNewVariantsTargetingNewConsumersintheMarket3-4

BuildingEmotionalAssuranceandFamiliarityamongtheConsumersthroughAdvertisement3-4

IncreasingAcceptanceDuetotheMinimalSideEffectsofAyurveda3-4

HaulTowardsNaturalProductsfortheirProvenPreventiveFunctionsonChronicDiseases3-5

MarketRestraints3-5

UncommonOrganolepticProperties3-5

SeasonalityinSales3-5

LackofAuthenticSourcefortheFunctionalandRejuvenatingPropertiesofChyawanprash3-6

HighPricingHindersGrowth3-6

RevenueForecasts3-6

MarketShareAnalysis3-7

Chapter4

StrategicAnalysisofMineralandVitaminSupplementMarket

OverviewoftheMineralandVitaminSupplementsMarket4-1

StrategicAnalysisoftheMineralandVitaminSupplementsMarket4-1

IndustryChallenges4-2

PriceControlbyGovernmentRegulations4-2

IncreasingCompetitionfromFMCGthroughFunctionalFoods4-2

VitaminSupplementMarket4-2

MarketEngineeringMeasurements4-2

MarketAge4-3

BaseYearRevenues4-3

PotentialRevenues(MaximumFutureMarketSize)4-4

BaseYearMarketGrowthRate4-4

CompoundAnnualGrowthRate4-4

PriceSensitivity4-4

CompetitiveStructure4-4

MarketDrivers4-4

ConsumerRelianceonSupplementstoCombatAgainstStressfulandSedentaryLifestyle4-5

ShiftfromPrescriptionRouteTowardsOvertheCounterMedication4-5

EnhancedAccessibilityofSupplementsandMarketExpansionEfforts4-5

MarketRestraints4-6

AbsenceofBrandBuildingStrategiesDuetoLackofRegulatoryFramework4-6

DeficientinClinicalTrialValidityonSafetyofSupplements4-6

InstantPositiveResultsExpectationfromtheConsumer4-6

RevenueForecasts4-7

IronSupplementMarket4-7

MarketEngineeringMeasurements4-7

MarketAge4-8

BaseYearRevenues4-8

PotentialRevenues(MaximumFutureMarketSize)4-8

BaseYearMarketGrowthRate4-8

CompoundAnnualGrowthRate4-9

PriceSensitivity4-9

MarketDrivers4-9

SupportfromVariousHealthOrganizationstoCombatAnemiaIncreases

theCredibilityoftheIronSupplements4-9

InadequateIronConsumptionDuetoPoorFoodHabitsLeadingtoNutritionGap4-10

IncreasingImportanceDuetoWideMediaCoverageontheBenefitsofIron4-10

IncreasedDemandforIronfromWomenandYoungPopulation4-10

MarketRestraints4-10

ControversialIssuesontheToxicityoftheIronSupplements4-11

NeedofResearchandDevelopmentActivitiestoImprovetheEfficacyandtoMinimize

theSideEffectsoftheIronSupplements4-11

LackofAwarenessontheHealthBenefitsofIronSupplements4-11

RevenueForecasts4-11

CalciumSupplementMarket4-12

MarketEngineeringMeasurements4-12

MarketAge4-13

BaseYearRevenues4-13

PotentialRevenues(MaximumFutureMarketSize)4-13

BaseYearMarketGrowthRate4-14

CompoundAnnualGrowthRatefrom(2006-2013)4-14

PriceSensitivity4-14

Competitors4-14

MarketConcentration(PercentofBaseYearMarketControlledbyTopThreeCompetitors)4-14

MarketDrivers4-14

IntenseMarketingandAdvertisingActivitiesbyManufacturers4-15

DiversificationofProducts4-15

IncreasedClinicalResearchActivitiesandValidationoftheProductsforEfficacy，Safety

andBenefitsinDifferentAilments4-15

MarketRestraints4-15

TheTrendTowardsFunctionalFoods4-16

LackofConsumerComplianceTowardsCalciumSupplements4-16

PoorConsumerUnderstandingonCalciumBenefitsandBeliefonConventionalSourceofCalcium4-16

LackofHighTechnologyAdoptiontoMinimizetheSourTasteofCalciumLiquidSupplements4-16

RevenueForecasts4-17

MarketShareAnalysis4-17

Chapter5

StrategicAnalysisoftheDieteticSupplementMarket

MarketOverview5-1

Introduction5-1

IndustryChallenges5-1

AwarenessinRuralAreas5-1

ThreattoLocalManufacturersfromImports5-2

PaucityofConsumerKnowledge5-2

MarketEngineeringMeasurmentAnalysis5-2

MarketEngineeringMeasurements5-2

MarketAge5-3

BaseYearRevenuesandGrowthRate5-3

PotentialRevenues(MaximumFutureMarketSize)5-3

CompoundAnnualGrowthRate(2006-2013)5-4

HistoricalCompoundAnnualGrowthRate(2003-2006)5-4

PriceSensitivity5-4

Competitors5-4

MarketDrivers5-4

IncreaseinHealthandWeightConsciousnessamongConsumers5-5

TechnologicalAdvancementsforIncreasingtheEfficacyandTasteProfileoftheProducts5-5

DistributionExtensionfromSpecialistOutletstoMassMarketChannels5-5

MarketRestraints5-5

ExorbitantPricingofProducts5-6

LackofStandardization5-6

DeficiencyinClinicalTrialValidationtoBuildConsumerConfidence5-6

RevenueForecasts5-6

MarketShareAnalysis5-7

Chapter6

StrategicAnalysisofHerbalSupplementMarket

MarketOverview6-1

Introduction6-1

MarketEngineeringMeasurmentAnalysis6-1

MarketEngineeringMeasurements6-1

MarketAge6-2

BaseYearRevenues6-2

BaseYearMarketGrowth6-2

PotentialRevenues(MaximumFutureMarketSize)6-3

CompoundAnnualGrowthRate(2006-2013)6-3

PriceSensitivity6-3

Competitors6-3

MarketDrivers6-3

AcuteConsciousnessaboutHealthyandBetterLiving6-3

IncreasingAcceptanceDuetoLowerDegreeofToxicSideEffectsCompared

toSyntheticFormulation6-4

AwarenessonHigherConcentrationofActiveConstituentinCapsules

ComparedtoPureHerbs6-4

MarketRestraints6-4

UnprovenHealthBenefits6-4

LackofStandardization6-4

LackofClearGovernmentRegulations6-5

RevenueForecasts6-5

MarketShareAnalysis6-6

Chapter7

StrategicRecommendations

Recommendations7-1

MarketOpportunities7-1

CreatingAwarenessintheEnd-userontheBenefitsandEssentialityofDietarySupplements7-1

BuildingConfidenceintheConsumerontheSafetyofSupplementsthroughClinicalStudies7-1

ChoosingtheSuitableDistributionChannel7-2

FocusonR&DforDiversificationandInnovationofNewProducts7-2

DevelopingBrandBuildingStrategiestoAvoidMarketSharefromtheNewEntrants7-2