Chapter1

ExecutiveSummary

U.S.OrganicFoodsMarket:AnIntroduction1-1

Introduction1-1

ScopeandMethodology1-2

ScopeoftheStudy1-2

ResearchMethodology1-2

Chapter2

IntroductiontotheMarket

MarketOverviewandDefinitions2-1

ConventionalVsOrganicVsGM2-1

ComparativeStudyofConventionalandOrganicFoods2-1

ComparativeStudyofOrganicandGeneticallyModifiedFoods2-2

MarketOverview2-3

ExamplesofKeyMarketParticipants2-3

MarketDynamics2-4

MarketFramework2-4

DistributionChainAnalysis2-4

ImportersandIngredientSuppliers2-5

Distributors，Wholesalers，andTraders2-5

FoodProcessorsandManufacturers2-5

RetailSector2-6

NaturalProductsRetailers2-6

ConventionalSupermarkets2-6

FoodServiceSector2-6

ExamplesofKeyMergersandAcquisitions2-7

Legislation2-8

Legislation2-8

OrganicStandardsandCertification2-8

Chapter3

IndustryChallenges

IdentificationofChallengesFacingtheU.S.OrganicFoodsMarket3-1

ChallengesFacingtheU.S.OrganicFoodsMarket3-1

MeetingIncreasingDemandforOrganicFoods3-1

DifficultiesinProcuringQualityOrganicIngredients3-1

ProvidingaBetterOrganolepticProfilefortheOrganicFoods3-2

ReducingthePremiumtoMakeOrganicProductsMoreAffordable3-2

Labor-intensiveProductionMethodsResultinHigherPrices3-2

DifficultytoPreventOrganicContaminationwithGM3-3

ChallengetoCommunicatetheBenefitsofOrganics3-3

StrictLegislatoryScrutinyRequiredtoPreventCorruptioninOrganicLabeling3-3

HindrancesinthePathforSuccess3-4

Chapter4

MarketForces

MarketDrivers4-1

KeyMarketDrivers4-1

Consumer'sChangingPreferencesforHealthyFoodAugmentSales4-1

EasyAccessibilityofOrganicFoodthroughMainstreamChannelsExpandstheMarket4-1

RicherandBetterTasteofOrganicDairyFoodsDrivestheMarket4-2

ExpandingConsumer'sEthicalInterestPromotesMarketGrowth4-2

BroadRangeofProductOfferingsProvidesWiderChoice4-2

CompetitiveMotivationtoDevelopOrganicSpecialtyIngredientsEmpowersOrganicMovement4-2

Chapter5

StrategicAnalysisofU.S.OrganicFoodsMarket

OrganicDairy5-1

Introduction5-1

KeyMarketTrends5-2

TotalOrganicDairyMarket5-2

OrganicMilk5-3

OrganicYogurt5-3

OrganicIceCream5-4

OrganicKefir5-4

OrganicCheese5-4

KeyandNicheMarketPlayers5-5

DeanFoods5-5

OrganicValleyFamilyofFarms/CooperativeRegionsofOrganic

ProducerPools(C.R.O.P.P)5-5

LifewayFoodsInc.5-5

StonyfieldFarm5-6

WisconsinOrganics5-6

OrganicMeat5-6

Introduction5-6

KeyMarketTrends5-7

OrganicMeatMarket5-7

OrganicPork5-8

OrganicPoultryandEggs5-8

OrganicBeef5-8

OrganicProcessedOrganicMeatProducts5-9

KeyandNicheMarketPlayers5-9

MaverickRanchNaturalMeats5-9

MirabUSA，Inc.5-9

OrganicValley5-9

WholesomeHarvest5-10

ColemanNaturalFoods，LLC5-10

ApplegateFarms5-10

OrganicBakery5-10

Introduction5-10

KeyMarketTrends5-11

OrganicBread5-11

OrganicCrackers5-12

OrganicBiscuitsandCookies5-12

OrganicCakes5-13

KeyandNicheMarketPlayers5-13

Newman'sOwnInc.5-13

NatureBake5-13

Nature'sPathFoods，Inc.5-13

TheHainCelestialGroup，Inc.5-13

BlueCottageCookies5-14

CrummyBrothers，LLC5-14

ClaudysBakery5-14

Bella'sCookies，Inc.5-14

Dr.Kracker5-14

Rudi'sOrganicBakery?5-14

KelloggNACo.5-15

Barbara'sBakeryInc.?5-15

OrganicNon-DairyBeverages5-15

Introduction5-15

KeyMarketTrends5-16

OrganicJuiceandJuiceDrinks5-16

OrganicTea5-17

OrganicCoffee5-18

OrganicWine5-18

KeyandNicheMarketPlayers5-19

PepsiCo，Inc.5-19

TheCoca-ColaCompany5-19

Nature'sSunGrownFoods，Inc.5-19

CadburySchweppesAmericasBeverages，5-19

NationalGrapeCooperativeAssociation，Inc.5-19

JohannaFoodsInc.5-20

Unilever5-20

HonestTeaInc.5-20

SweetLeafTea?5-20

SquareOneOrganicSpirits，LLC.5-20

HealthyHydrationLLC5-20

TheHealthyBeverageCo.5-21

HainCelestialGroup，Inc.5-21

OrganicValleyFamilyofFarms5-21

SolMateBeverageGroup，Ltd.5-21

OldOrchardBrands，LLC5-22

Apple&Eve5-22

BEANTREES，INC.5-22

OrganicWineCompany?5-22

DistilledResourcesInc.5-22

OrganicConfectionery5-23

Introduction5-23

KeyMarketTrends5-23

OrganicConfectioneryMarket5-24

OrganicChocolates5-24

OrganicCandies(SweetConfectionery)5-24

OrganicGums5-25

OrganicCerealBars5-25

KeyandNicheMarketPlayers5-25

Mars，Incorporated5-25

TheoChocolate5-25

TheHersheyCompany5-25

PureFun?5-26

CollegeFarm?Organic5-26

OrganicSnacks5-26

Introduction5-26

KeyMarketTrends5-27

OrganicSnacksMarket5-27

OrganicPopcorns5-28

OrganicPretzels5-28

OrganicTortillaandPotatoChips5-28

KeyandNicheMarketPlayers5-29

Frito-Lay，Inc.5-29

KettleFoods，Inc.5-29

Newman'sOwnInc.5-29

StretchIslandFruitCo.5-29

UtzQualityFoods，Inc.5-29

TierraFarm5-30

ConAgraFoods，Inc.5-30

OrganicBabyFoods5-30

Introduction5-30

KeyMarketTrends5-31

OverallOrganicBabyFoodsMarket5-31

KeyandNicheMarketPlayers5-32

BabyOrganic.com5-32

NestléS.A.5-32

Nature'sOne，Inc.5-32

H.J.HeinzCo.5-32

OrganicMulti-IngredientProcessedFoods5-33

Introduction5-33

KeyMarketTrends5-33

OverallOrganicMulti-IngredientProcessedFoodsMarket5-34

KeyandNicheMarketPlayers5-35

TheHainCelestialGroup5-35

GeneralMills，Inc.5-35

Annie's，Inc.5-35

FairfieldFarmsKitchens5-35

KettleCuisine5-36

Mars，Incorporated5-36

ConAgraFoods，Inc.5-36

H.J.HeinzCompany5-36

CampbellSoupCompany5-36

ImagineFoods5-36

Chapter6

StrategicMarketRecommendations

StrategicRecommendationsandConclusions6-1

StrategicRecommendations6-1

StrategicVerticalIntegration6-1

PersistentR&DEfforts6-1

ProductDifferentiation-TooltoMakeOrganicProductsMoreAffordable6-2

FinancingFarmersforOrganicFarming6-2

SlightLenienceinLegislationtoCombatGMOContamination6-2