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Chapter1
ExecutiveSummary
MarketOverview1-1
Introduction1-1
Overview1-1
KeyApplicationSectors1-1
ResearchandDevelopment1-2
ScopeofResearch1-3
SummaryofMajorFindings1-4
MarketGrowthandOpportunities1-4
MarketChallengesandDrivers&Restraints1-5
KeyIndustryChallenges1-5
KeyMarketDrivers1-6
KeyMarketRestraints1-7
TrendsbyGeographicRegion1-8
CompetitiveAnalysis1-9
ConclusionsandRecommendations1-10
Chapter2
IntroductiontotheIndustry
MarketOverviewandDefinitions2-1
Introduction2-1
Definitions2-1
ProductTypesandApplications2-3
Introduction2-3
ResearchScope2-4
DairyYoghurtandYoghurtDrinkProbioticProducts2-4
YoghurtDrinks2-7
Yoghurt2-7
EthnicYoghurts2-7
ProbioticSolutions2-9
Non-DairyFoodandBeverageProbioticProducts2-10
ExamplesofProbioticBacterialInclusioninFoodandBeverageProducts2-11
DietarySupplementProbioticProducts2-12
ExamplesofDietarySupplementProbiotics2-12
OtherProbioticApplicationsProducts2-13
PharmaceuticalApplicationsforMedicalNutrition2-13
PersonalCareApplications2-15
ExamplesofNewProductLaunches2-16
DairyYoghurtsandYoghurtDrinksMarket2-16
OtherFoodandBeverageProbioticProducts2-17
DietarySupplementProbioticProducts2-17
PharmaceuticalandPersonalCareProbioticProducts2-18
ExamplesofTechnologyandProductDevelopments2-18
ChrHansenA/S2-18
DaniscoA/S2-18
IndustryStructure2-20
IndustryStructureandGeographicalTrends2-20
Licensers2-20
ExclusiveEndUsers2-21
LicenserEndUsers2-21
MultinationalIngredientCompanies2-21
BulkManufacturersforPrivateLabels2-22
GeographicalDistribution2-22
GeographicalAttitudestoHealthBenefitsAssociatedwithYoghurtConsumption2-24
Legislation2-25
EuropeanLegislativeIssues2-25
Country-specificTrends2-26
ResearchDevelopments2-27
AcademicandResearchDevelopments2-27
ExamplesofKeySuppliers2-30
ExamplesofKeySuppliers2-30
ArlaFoodsAmba(OwnerofMedipharmAB)2-30
BioGaiaAB2-30
CentroSperimentaledelLatteS.r.L.2-31
Chr.HansenA/S2-31
CSKFoodEnrichmentBV2-32
DaniscoA/S2-32
DSM2-33
InstitutRosellLallemand2-33
MeadJohnsonNutritionals2-34
MedipharmAB2-34
ProtexinHealthCare(PIL)2-35
Sigma-TauPharmaceuticalsInc.2-35
ValioLtd2-35
GlossaryAbbreviationsandReferences2-36
GlossaryofTerms2-36
Acidophilus2-36
Bacteria2-36
BacterialSpecies2-36
Bacteriotherapy2-36
Bifidobacteria2-36
ColonyFormingUnits(CFU)2-36
Culture2-36
DietarySupplement2-37
FunctionalFood2-37
Lactobacilli2-37
Nutraceutical2-37
Pathogen2-37
Prebiotic2-37
Probiotic2-38
Prophylactic2-38
Proteolysis2-38
Strain2-38
Synbiotic2-38
Symbiotic2-38
Therapeutic2-38
ViableBacteria2-38
Yoghurt2-39
ListofAbbreviations2-39
References2-40
Chapter3
IndustryChallenges
ExamplesofIndustryChallenges3-1
StabilityofStrainsDuringStorageandProductShelf-lifeLimitstheirMarketApplication3-2
ReductionintheSupplyofMilkIncreasesPriceofRawMaterialsandLimitsAvailabilityofSupplyinto
theMarket3-2
ConsumerPerceptionofHealthClaimsDiffersThroughoutEurope,MakingMarketingSpendNecessary
inVariousEuropeanRegions3-3
TimeandCompanyAdjustmenttoNewly-introducedRegulatoryDevelopmentsMayRestricttheir
InitialMarketDevelopment3-3
LackofStandardsintheMarketCreatetheNeedforDevelopmentofIndependentQualityControlsand
RegularProductEvaluationtoMaintainQualityAcrosstheProbioticsIndustry3-4
Claimson'Nutricosmetics'or'Skingestibles'MayAffectValidityorRestrictGrowthinFunctionalFood
Probiotics3-4
InternationalRegulatoryGuidelinesforProbioticProductsRequiredforLong-termMarket
DevelopmentandStability3-5
Chapter4
AnalysisoftheTotalFoodandBeverageProbioticsMarket
IntroductiontotheTotalFoodandBeverageProbioticsMarket4-1
MarketOverview4-1
BenefitsofProbiotics4-2
ProblemsAssociatedwithProbiotics4-3
ResearchScope4-4
MarketDrivers4-4
CompanySpendingonPromotionalMarketCampaignsDrivesMarketGrowth4-5
ConsumerInterestinNaturalandAlternativeMedicineDrivesSalesintheMarket4-6
DiscoveryofNovelStrainsandStrainCombinationsDrivesProductInnovationandNewProductDevelopment4-6
SuccessfulCombinationofTasteandScienceinProductFormulationsDrivesNewProductDevelopment4-6
MarketingSimpleNamesforStrainsDrivesMarketGrowthbyEasierBrandInformationRetention,PromotingEasy
AssociationwithProducts4-7
DevelopmentofProbioticsStandardswillDriveGrowthofEffectiveProductsintheMarketplacewithanAssociation
ofProductQuality4-7
IncreasingAmountofDocumentationonBenefitsofProbioticStrainsDrivesPossibilitiesforApplicationintoNew
Products4-7
OrganisationsSetUpinRecentYearstoPromoteCommunicationwillDrive
AwarenessandStimulateMarketGrowth4-8
MarketRestraints4-8
RelativelyHighCostofProbioticsasPremiumFunctionalFoodsTargetonlyHigher-incomeConsumers4-9
LegislativeRestrictionsonProbioticHealthClaimsRestrainsMarketGrowth4-9
ManufacturerDifficultiesinProductDifferentiationRestrainsProbioticMarketDevelopment4-10
ProfitMarginSqueezebytheFoodManufacturingIndustryRestrictsR&DSpend4-10
VariationsinCustomerSpecificationsforProbioticsfromDifferentManufacturers
RequiresBespokeFormulations4-11
MistrustfromtheGeneralPublicontheEfficacyofProbioticsRestrainsMarketExpansion4-11
PerceptionofEfficacyofProbioticsisDifferentfortheDifferentTypesofProductsontheMarket4-12
LimitedStabilityofProbioticsImpedestheirAcceptance4-12
ForecastsfortheTotalFoodandBeverageProbioticsMarket4-13
MarketEngineeringMeasurementAnalysis4-13
MarketForecastsandTrends4-13
RevenuesbyProductType4-15
PricingAnalysisandTrends4-17
ProvisionofHealthClaimswithStrain4-19
YieldorTypeofStrainandtheRequirementforProtection4-19
ConcentrationofCells4-19
FormofCellPresentation4-19
PacksizeorPackagingRequirements4-20
DistributionCycleofStrain4-20
ProductandApplicationAnalysis4-20
ProductConsumptionTrends4-21
IndustryDynamics4-26
CompetitiveFramework4-26
ThreatofNewEntrants4-27
DegreeofCompetition4-28
ThreatofSubstitutes4-28
SupplierPower4-29
BuyingPower4-30
IndustryPartnerships4-30
20074-30
20064-32
20054-32
20044-33
20014-33
MergersandAcquisitions4-33
20074-33
20064-34
20054-35
20044-35
20034-35
CompetitiveAnalysis4-36
CompetitiveStructure4-36
TiersofCompetition/TypesofCompetitors4-37
BasicBacteriaorYeastManufacturers4-38
DairyCo-operatives/SupplementorCapsuleManufacturers/FoodandBeverageManufacturers4-38
EncapsulatorsorStrainProtectors4-39
CompetitiveFactors4-39
Price4-39
TechnicalFormulationAdvice4-39
ManufacturerReputationandVisibility4-40
RequirementforProtectionofaStrainProduct4-40
Chapter5
AnalysisoftheDairyYoghurtandYoghurtDrinkProbioticsMarket
IntroductiontotheDairyYoghurtandYoghurtDrinkProbioticsMarket5-1
MarketOverview5-1
MarketDrivers5-2
AcceptanceofProbioticYoghurtandDrinksasHealthyConvenienceFoodsPromotesMarketDevelopment5-3
MarketingCampaignsforDairyDrinksIncreasetheMarketAcceptabilityoftheseProducts5-3
CombinationofProbioticsMarketwithOrganicSectorasaDualApproachMaximisesUseofthePremiumValue
ConceptforProducts5-4
CombinationofProbioticswithOtherFunctionalFoodIngredientsDrivesGrowthofMultiple-impactProducts5-4
IncreasedActivityofCheeseandMilkApplicationswillIncreaseGrowthintheDairyProbioticsMarket5-4
DevelopmentofNewTexturesandDistributionMechanismsStimulateFurtherProductPenetrationWithinthe
ProbioticsMarket5-5
IntenseCompetitioninDairyMarketSectoraidsMarketGrowthandDevelopment5-5
InnovativeEthnicandLactose-intolerantDairyProbioticProductsStimulateGrowthinNicheMarkets5-5
MarketRestraints5-6
IncreasesinGlobalRawMaterialPricesCreateDifficultiesforDairyProcessors5-6
IncreasingTrendforDairyFarmerstoLeavetheIndustryHindersRawMaterialSupply5-7
AdaptationtoHealthClaimsLegislationinAdvanceofLegislationEnforcement
CausesConfusionintheMarket5-7
ProductswithaShortShelf-lifeCauseLogisticalSupplyDifficulties5-8
RelativelyHighCostofProbioticDairyProductsRelativetoOtherYoghurtsRestrictsMarketDevelopmentto
SpecificPopulationSectors5-8
AcquiredTasteNecessaryforSomeProbioticProductsRestrictsMainstreamMarketDevelopment5-8
InabilitytoGuaranteeEfficacyThroughoutShelf-lifePeriodRaisesConcernfromConsumerAssociations5-9
ForecastsoftheDairyYoghurtandYoghurtDrinkProbioticsMarket5-9
MarketEngineeringMeasurementAnalysis5-9
MarketForecastsandTrends5-10
EuropeanSurveyofYoghurtConsumption5-14
PricingAnalysisandTrends5-15
DairyIndustryPricingTrends5-16
CompetitiveAnalysis5-16
CompetitiveStructure5-16
TypesofCompaniesandTiersofCompetition5-17
ExpansionsandAcquisitions5-18
KeyEnd-userGroups5-18
CompetitiveFactors5-18
MarketShareAnalysis5-19
Chapter6
AnalysisoftheNon-dairyFoodandBeverageProbioticsMarket
IntroductiontotheNon-dairyFoodandBeverageProbioticsMarket6-1
MarketOverview6-1
MarketDrivers6-2
FruitJuicesRepresentIdealHealthyVehiclestoDriveGrowthSurgeinFoodandBeverageProbiotics6-2
HealthyFoodandBeverageProductsareFirst-stepVehiclestoIntroduceExplosiveGrowthDevelopmentTrendfor
Probiotics6-3
ImprovementsinProtectionTechniquesandSpray-dryingDevelopmentTechnologiesPromoteLargerNumberof
Applications6-3
GrowthinDemandforOrganicProduceDrivesDevelopmentsinFoodProbioticsMarket6-4
RapidDevelopmentofYoghurtDrinksMarkethasEasedtheWayforFutureProductApplications6-4
ProbioticInclusioninFoodsandBeveragesChangesDirectionofGrowthintheProbioticsMarketDevelopment6-4
MarketRestraints6-5
PrebioticsCompeteasAlternativeFunctionalIngredientstoRestrictGrowthoftheProbioticsMarket6-6
LackofAwarenessofProbioticsinFoodandBeverageSectorLimitsMarketGrowth6-6
ProductDiversificationRequiresDifferentTechnologicalInnovationswhichareLimitedintheirAvailability6-7
StrainStabilityIssuesinManyFoodandBeverageProductsReduceOpportunitiesforProbioticInclusion6-7
ConsumerPredispositionsMayLimitProbioticsAcceptabilitytoDairyApplications6-7
ForecastsoftheNon-DairyFoodandBeverageProbioticsMarket6-8
MarketEngineeringMeasurementAnalysis6-8
MarketForecastsandTrends6-9
FruitJuices6-10
InfantFormulaProducts6-10
CerealProbioticProducts6-11
OtherProducts6-12
TechnologicalDevelopments6-13
PricingAnalysisandTrends6-15
CompetitiveAnalysis6-16
CompetitiveStructure6-16
TypesofCompaniesandTiersofCompetition6-16
ExpansionsandAcquisitions6-17
KeyEnd-userGroups6-17
CompetitiveFactors6-18
MarketShareAnalysis6-18
Chapter7
AnalysisoftheDietarySupplementProbioticsMarket
IntroductiontotheDietarySupplementProbioticsMarket7-1
MarketOverview7-1
MarketDrivers7-2
MoreConcentratedNatureofDietarySupplementProbioticsShouldDriveGrowthofTheseProductsinMarket7-3
FocusonSpecificDietaryAilmentsClearlyDefinesMarketforSupplementProbioticsandAllowsProduct
Differentiation7-3
HigherConsumerSpendonProductsfromaMarketTargetedTowardsSpecialisedConditionswillDriveRevenue
Growth7-4
LongerShelf-lifeandNatureofSupplementProbioticProductsAddConvenienceandFlexibilitytotheProduct
Offering7-4
DietarySupplementsDoNotRequireRefrigerationthusareEasiertoHandle7-4
AdvertisingandMarketingNecessarytoDriveAcceptanceofSupplementProbioticsinEurope7-5
GeographicalDifferencesinMarketDistributionforProbioticDietary
SupplementsCreatesOpportunityforGrowth7-5
GuaranteeofHighQualityProductswillEnsureLong-termSuccessandDriveGrowthinProbioticSupplements
Market7-6
MarketRestraints7-6
ConsumerPreferenceforFoodProbioticProductsRestrainsGrowthinSupplementMarket7-7
LowAwarenessofDietarySupplementProductsinMarketHamperstheirMarketDevelopment7-7
MarketingSpendonProbioticDietarySupplementProductswillTargetFocusonIncreasingSales7-8
CarefulStrainChoiceandSynergismTestingNecessaryforOptimalEfficacyinSupplementProducts7-8
QualityProductAssuranceStandardsVitaltoSustainLong-termMarketGrowth7-9
ProductTransportandStorageRequirementsforRefrigerationRequiresResearchandDevelopmenttoIdentify
OptimalConditions7-9
StrictControlsRequiredtoImproveLowEfficacyofDietarySupplementProductsinResearchLiterature7-9
ForecastsoftheDietarySupplementProbioticsMarket7-10
MarketEngineeringMeasurementAnalysis7-10
MarketForecastsandTrends7-10
PricingAnalysisandTrends7-15
CompetitiveAnalysis7-16
CompetitiveStructure7-16
TypesofCompaniesandTiersofCompetition7-17
KeyEnd-userGroups7-17
CompetitiveFactors7-17
MarketShareAnalysis7-18
Chapter8
AnalysisoftheOtherProbioticsApplicationsMarket
IntroductiontotheOtherProbioticsApplicationsMarket8-1
MarketOverview8-1
MarketDrivers8-2
CreationofNewMarketOpportunitiesforProbioticsBroadensandExpandsPotentialMarketValue8-2
TargetingProbioticsatSpecificAge,EthnicorConsumerGroupsIncreasesPenetrationoftheConsumerMarket8-3
StrainandTechnologicalAdvancementsCreateNewOpportunitiesforMarketGrowthDevelopmentThroughNew
ProbioticApplications8-3
DevelopmentofNewCosmeceuticalandNeutraceuticalProbioticProductsStimulatesInterestfromPersonalCare
Companies8-4
CollaborationofProbioticsManufacturerswithLargeDrugCompaniesCreatesFurtherOpportunitiesforMarket
Expansion8-4
StringentTestinginClinicalTrialsBeforeProductsareSoldIncreases
ConfidenceinEfficacyofMedicalProbiotics8-5
MarketRestraints8-5
LackofAwarenessofProbioticProductsforMedicalandPersonalCareApplicationsRestrictsMarketGrowth8-6
NewTechnologicalLimitationsforPersonalCareProductApplicationsNecessitatesDevelopmentofDifferent
ProtectionSystems8-6
MarketConfusionastoWhatConstitutesaPharmaceuticalProbioticLimitsGrowthoftheseProducts8-7
UnclearLegislativeRequirementsforPharmaceuticalApplicationsineachCountryhasResultedinLackofMarket
Clarity8-7
LittlePreviousHistoryofCollaborationwithPharmaceuticalDrugCompanies
LimitsGrowthofMedicalProbiotics8-7
ForecastsoftheOtherProbioticsApplicationsMarket8-8
MarketEngineeringMeasurementAnalysis8-8
MarketForecastsandTrends8-8
MedicalNutrition8-10
PersonalCareProducts8-12
OralHealthProducts8-12
PricingAnalysisandTrends8-13
CompetitiveAnalysis8-14
CompetitiveStructure8-14
TypesofCompaniesandTiersofCompetition8-15
KeyEnd-userGroups8-15
CompetitiveFactors8-15
MarketShareAnalysis8-16
Chapter9
MarketEngineeringStrategies
CriticalSuccessFactorsintheTotalFoodandBeverageProbioticsMarket9-1
FocusonAdvertisingandBrandPromotionattheRetailLeveltoStrengthenBrandDevelopment9-2
OfferingaCompleteProductPortfolioforKeyMarketSegments9-2
MonitoringNewLegislativeDevelopmentsandRegulationsRelevantto
ProbioticsasFoodIngredients9-2
FormationofStrategicAlliancesandJointVenturePartnerships9-3
AbilitytoEducateConsumersandOfferTechnicalandAfterSalesSupport9-3
PromotionofCommunicationbetweenIndustryandAcademic
ResearcherstoDisseminateInformation9-4
SetupQualityControlandRegulatoryGuidelinesforProbiotics9-4
CombinationofProbioticStrainswithOtherActiveSupplementsNeeded9-4
FoodandBeverageProbioticsMarketingMix9-5
StrategicRecommendations9-7
RecommendationstoIntroduceQualityControlTrademarksandStandards9-7
RecommendationsforMinimisingtheThreatofNewMarketEntrants9-8
RecommendationsforMinimisingthePriceofDairyRawMaterials9-8
RecommendationsforReducingtheEffectofInternalRivalry9-9
RecommendationsforCompaniesLookingtoEntertheMarket9-10
Chapter10
DatabaseofKeyMarketParticipants
ExamplesofKeyIndustryParticipants10-1
ExamplesofKeyIndustryParticipants-ManufacturersandDistributors10-1