Chapter1

ExecutiveSummary

MarketOverview1-1

Introduction1-1

SummaryofMajorFindings1-2

OpportunitiesandForecasts1-2

MarketDriversandRestraints1-2

MarketDrivers1-2

MarketRestraints1-2

AnalysisoftheBenzoicAcidandSodiumBenzoateMarket1-2

MarketDrivers1-3

MarketRestraints1-3

AnalysisoftheOtherFoodPreservativesMarket1-3

MarketDrivers1-3

MarketRestraints1-3

CompetitiveAnalysis1-4

Chapter2

IndustryChallenges

IndustryChallenges2-1

Overview2-1

StableGrowthoftheProcessedFoodIndustryandFoodExpenditure2-2

PriceandPerformancePressurefromFierceCompetition2-2

MeetingtheDemandofExtendingProductShelfLife2-2

ConcernsabouttheSafetyofSyntheticChemicals2-2

LackofKnowledgeamongConservativeEndUsers2-3

FoodProcessorsAvoidLabelingPreservatives2-3

Chapter3

TotalFoodPreservativesMarketinChina

MarketOverviewandDefinitions3-1

Introduction3-1

ForecastsandTrend3-2

MarketEngineeringMeasurementAnalysis3-2

MarketDrivers3-4

GrowthintheProcessedFoodIndustry3-4

ConsumerNeedforExtendedProductShelfLife3-4

IncreasingDemandforNaturalPreservatives3-5

MarketRestraints3-5

MisapprehensionofSyntheticFoodPreservativesbyConsumers3-5

PromotionalEffortsforNon-preservativesFood3-6

ConfusionaboutFoodPreservativesTerminology3-6

RevenueForecasts3-6

RegulatoryAnalysis3-8

FoodHygieneLawofthePeople'sRepublicofChina3-8

GeneralStandardfortheLabelingofFoods

(GB7718-1994)3-8

FoodAdditiveHygieneStandard(GB2760-1996)3-9

MarketSegmentAnalysis3-9

BenzoicAcidandSodiumBenzoate3-9

SorbicAcidandPotassiumSorbate3-9

OtherFoodPreservatives3-9

CompetitiveAnalysis3-10

CompetitiveStructure3-10

MarketShareAnalysis3-10

Chapter4

BenzoicAcidandSodiumBenzoateMarketinChina

MarketOverviewandDefinitions4-1

Introduction4-1

ForecastsandTrend4-2

MarketEngineeringMeasurementAnalysis4-2

MarketDrivers4-3

StrongDemandfromInternationalMarkets4-3

PriceAdvantageOverSubstitutes4-3

IncreasingCompetitivenessofLocalChineseManufacturers4-3

MarketRestraints4-4

IncreasingPricesofRawMaterials4-4

CuttingDownExportTariffRebate4-4

PotentialFoodSafetyIssues4-5

RevenueForecasts4-5

TechnologyTrends4-6

ProductAnalysis4-7

ApplicationAnalysis4-7

WhitePrecipitates4-8

ContaminationofFood4-8

CompetitiveAnalysis4-9

CompetitiveStructure4-9

MarketShareAnalysis4-9

Chapter5

SorbicAcidandPotassiumSorbateMarketinChina

MarketOverviewandDefinitions5-1

Introduction5-1

ForecastsandTrend5-2

MarketEngineeringMeasurementAnalysis5-2

MarketDrivers5-3

GrowingExportsDrivingUptheMarket5-3

WiderApplicationsAccordingtotheFoodAdditiveHygieneStandard5-3

BetterCharacteristicsComparedtoSodiumBenzoate5-4

MarketRestraints5-4

IncreasingNumberofMarketCompetitors5-4

CostDisadvantageoverSodiumBenozate5-4

ViolationsofPotassiumSorbateUsage5-5

RevenueForecasts5-5

TechnologyTrends5-6

ProductAnalysis5-7

ApplicationAnalysis5-7

CompetitiveAnalysis5-7

CompetitionStructure5-7

MarketShareAnalysis5-8

Chapter6

OtherFoodPreservativesMarketsinChina

MarketOverviewandDefinitions6-1

Introduction6-1

ForecastsandTrend6-1

MarketEngineeringMeasurementAnalysis6-1

MarketDrivers6-3

EntryofMultinationalProcessedFoodEnterprises6-3

ProvenTechniqueMerits6-3

DiversifiedConsumerPreference6-4

MarketRestraints6-4

ImperfectnessoftheChineseProcessedFoodIndustry6-4

ConservativeEndUsers6-5

InitialGrowthStage6-5

RevenueForecasts6-5

TechnologyTrends6-6

DevelopingSafe，Effective，Broad-spectrum，andEconomicalPreservatives6-6

IncreasingDemandforNaturalPreservatives6-7

ResearchandDevelopmentofCompoundPreservatives6-7

ProductAnalysis6-7

SodiumPropionate6-7

CalciumPropionate6-8

P-hydroxyBenzoatesandSodiumSalts6-8

SodiumDiacetate6-8

CarbonDioxide6-8

DehydroaceticAcid6-8

Nisin6-9

ApplicationAnalysis6-9

pHValueofFood6-10

ContaminationofFood6-10

DissolutionandDispersionofPreservativeinFood6-10

OtherFactors6-11

CompetitiveAnalysis6-11

CompetitionStructure6-11

Chapter7

DatabaseofKeyIndustryParticipants

ProfilesofStrategicallyTargetedCompanies7-1

KeyManufacturers7-1