Chapter1

ExecutiveSummary

MarketOverview1-1

Introduction1-1

CompanionAnimalIndustryStructure1-1

PetFoodIngredients1-2

PrebioticsMarketOverview1-2

ScopeofResearch1-3

SummaryofMajorFindings1-4

MarketGrowthandOpportunities1-4

MarketChallengesDriversandRestraints1-5

KeyIndustryChallenges1-5

KeyMarketDrivers1-7

MarketChallengesDriversandRestraintscontd1-9

KeyMarketRestraints1-9

ProductandApplicationTrends1-12

CompetitiveAnalysis1-13

ConclusionsandRecommendations1-15

Chapter2

IntroductiontotheEuropeanCompanionAnimalFeedIndustry

MarketOverviewforCompanionAnimalFeed2-1

MarketOverview2-1

CompanionAnimalFeedIndustry2-1

PetFoodIngredientsMarket2-3

BovineSpongiformEncephalopathyandPets2-5

ResearchServiceData2-5

LegislationintheCompanionAnimalFeedIndustry2-5

AnimalWelfare2-5

EuropeanAnimalFeedIngredients2-6

LabellingRequirementsforPetFood2-8

RequirementsforPetfoodDestinedforaParticularNutritionalPurpose2-9

GeneticallyModifiedFeed2-9

TraceabilityandHygiene2-10

ResearchDevelopmentsinAcademiaandIndustry2-10

GlossaryofTerms2-13

AcceptableDailyIntake(ADI)2-13

AminoAcids2-13

Amylopectin2-13

Amylose2-14

Antioxidants2-14

Bacteria2-14

Bifidogenic2-14

Colorants2-14

ComplementaryFeedingstufforComplementaryPetFood2-14

CompleteFeedingstufforCompletePetFood2-14

DegreeofPolymerisation(DP)2-15

DietaryFibre2-15

DirectFedMicrobials(DFMs)2-15

EnzymaticHydrolysis2-15

FunctionalFood2-15

Fructan2-15

Fructo-oligosaccharide(FOS)2-15

Galacto-oligosaccharide(GOS)2-16

Gentio-oligosaccharide2-16

Inulin2-16

Isomalto-oligosaccharide2-16

Lactulose2-16

Minerals2-16

MineralFeedingstuff2-16

Oligosaccharide2-16

PalatabilityEnhancers2-17

Palatinose2-17

Pathogen2-17

Polysaccharide2-17

Prebiotic2-17

Probiotic2-17

ResistantStarch2-17

Saccharolysis2-18

Second-GenerationPrebiotic2-18

ShortChainFattyAcid(SCFA)2-18

Synbiotic2-18

Vitamins2-18

Xylo-oligosaccharide2-18

ListofAbbreviations2-19

References2-20

Chapter3

IntroductiontoPrebioticsinCompanionAnimalFeed

IntroductiontoPrebiotics3-1

IntroductiontoPrebioticsandtheirProperties3-1

ModeofActionofPrebiotics3-2

SourcesofPrebioticsinNature3-3

IndustryChallenges3-4

HighPriceofIngredientsRepresentsaSevereProblemforAnimalFeedManufacturers3-5

IncreasedCompetitionforEuropeanIngredientSuppliersfromChinaandIndia3-5

ChallengeofSourcingQualityIngredientsintheFaceofIncreasedPricesandintheWake

ofthe2007UnitedStatesPetFoodRecall3-6

RequirementforAdditionalR&DStudiestoPromoteBenefitsofPrebioticsasFunctional

IngredientsforCatsandDogs3-6

ConsolidationofPetFoodIndustryandTrendTowardstheUseofBy-productIngredients

ThreatensPrebioticsIndustry3-7

IncreasingRequirementforTraceabilityandOriginofCompanionAnimalFeed，aswellas

FunctionalFeedProductsforOptimisingPetHealth3-8

MarketDrivers3-8

GrowingConsumerAwarenessofHealthBenefitsofPrebioticsStimulatesMarketDemand3-10

PrebioticsImprovetheProductionofMalodorousSubstances，ImprovingEnvironmental

QualityintheHome3-10

PrebioticsDecreasetheColonisationofDisease-causingOrganisms，thusPromoting

aPositiveHealthBenefitintheAnimals3-11

PrebioticsarePerceivedasNaturalFibreIngredients，FollowingtheTrendTowardsa

DecreasedUseofSyntheticProductsinAnimalNutrition3-11

ExpansionofProductionCapacitybyMajorSuppliersEasesProblemsinDemandand

SupplyWithintheMarket3-12

SuccessfulPenetrationofBothPremiumandStandardPetfoodProductOfferingswith

PrebioticIngredientsDrivesMarketGrowth3-12

PrimarilyPromotedfortheirHealthEffectsontheIntestine，VariousAdditional

IndirectBenefitsofthePrebioticsalsoStimulateMarketGrowth3-13

PrebioticsRequireMuchLessSpecialisedLegislationthanProbiotics，ThusareMore

EasilyIncorporatedIntoAnimalFeed3-13

PrebioticsareInactiveFibresandCanSuccessfullyWithstandHighTemperaturesinFeedProduction3-14

MarketRestraints3-14

IncreasedPriceofRawMaterialsandIngredientsforUseinCompanionAnimalFeed

LimitstheirAcceptanceintheDietaryRation3-15

LackofActiveMarketingofPrebioticstoConsumersReducestheMarketDevelopment

PotentialAssociatedwithTheseIngredients3-16

NoveltyFactorofAlternativePrebioticsWithintheAnimalFeedMarketmayDecrease

UseofMoreAcceptedIngredients3-17

ExtremePricePressureinCompanionAnimalFeedIndustry，EveninPremiumProducts，

couldReduceuseofPrebiotics3-17

ReluctanceofManufacturerstoChangePackagingDesignandAdvertisingClaims

RestrictsAwarenessoftheBenefitsofPrebiotics3-18

SubstitutionofLowerCostIngredientstoDecreaseDietaryFormulationCostwill

IncreaseRequirementforPrebioticInclusionthroughQualityReduction3-18

LackofUnderstandingandAwarenessoftheRolePrebioticsPlayinCompanion

AnimalHealthandNutritionRestrictsMarketGrowth3-19

InsufficientResearchDatatoSupporttheClaimsAssociatedwithPrebiotics

LimitsUsefulnessintheMarket3-19

PetfoodManufacturersChoosingLowerCostBy-productsContainingPrebiotic

MaterialsRestrictsTechnicalDevelopmentofPrebioticProducts3-20

TotalPrebioticsMarketForecast3-20

PESTAnalysis3-26

Political3-27

Economical3-28

Social3-29

Technological3-29

Porter'sFiveForcesAnalysis3-30

ThreatofNewEntrants3-30

DegreeofCompetition3-31

ThreatofSubstitutes3-32

SupplierPower3-33

BuyingPower3-33

Chapter4

AnalysisoftheFructanPrebioticsMarket

IntroductiontotheFructanPrebioticsMarket4-1

MarketOverview4-1

Inulin4-2

Oligofructose(FOS)4-4

ForecastsfortheFructanPrebioticsMarket4-5

MarketEngineeringMeasurementAnalysis4-5

MarketForecastsandTrends4-8

PricingAnalysisandTrends4-13

CompetitiveAnalysis4-14

TypesofCompaniesandTiersofCompetition4-15

RawMaterialProducers4-15

MajorInulinProducers4-15

MajorShort-chainFOSProducers4-16

ExpansionsandAcquisitions4-17

KeyEnd-userGroups4-17

CompetitiveFactors4-17

MarketDevelopmentActivities4-20

InnovativeProductManufacturingOperations4-20

Mergers4-21

Expansions4-21

JointVenturePartnerships4-21

Acquisitions4-22

MarketShareAnalysis4-22

Chapter5

AnalysisoftheMannanPrebioticsMarket

IntroductiontotheMannanandBeta-glucanPrebioticsMarket5-1

MarketOverview5-1

Mannan-oligosaccharides(MOS)5-3

ForecastsfortheMannanandBeta-glucanPrebioticsMarket5-4

MarketEngineeringMeasurementAnalysis5-4

MarketForecastsandTrends5-6

PricingAnalysisandTrends5-9

CompetitiveAnalysis5-11

CompetitiveStructure5-11

TypesofCompaniesandTiersofCompetition5-12

KeyEnd-userGroups5-13

CompetitiveFactors5-14

MarketDevelopmentActivities5-15

InnovativeProductManufacturingOperations5-15

Expansions5-15

JointVenturePartnerships5-16

Acquisitions5-17

Divestments5-17

MarketShareAnalysis5-17

Chapter6

AnalysisoftheOtherTypesofPrebioticApplicationsintheMarket

IntroductiontotheEmergingOtherTypesofPrebioticsMarket6-1

MarketOverview6-1

Lactulose6-2

Arabinogalactan6-3

Galacto-oligosaccharides(GOS)6-4

Xylo-oligosaccharides6-4

ForecastsfortheOtherTypesofPrebioticsApplicationsMarket6-5

MarketEngineeringMeasurementAnalysis6-5

MarketForecastsandTrends6-6

ExpansionofProductionCapabilities6-9

PricingAnalysisandTrends6-10

CompetitiveAnalysis6-10

CompetitiveStructure6-10

TypesofCompaniesandTiersofCompetition6-11

KeyEnd-userGroups6-12

CompetitiveFactors6-13

MarketShareAnalysis6-13

Chapter7

MarketEngineeringStrategies

CriticalSuccessFactorsintheCompanionAnimalFeedPrebioticsMarket7-1

CriticalSuccessFactors7-1

FocusonPromotionofResearchTrialsforEachPrebioticProductintheDesiredAnimalSpecies7-2

PromotionofCommunicationbetweenIndustryandAcademicResearcherstoDisseminateInformation7-2

TargetingPremiumandSuper-premiumFeedManufacturerswithaDefinedValue-addedProduct7-3

JointVenturePartnershipFormationwithPetFoodManufacturersforTrialling

andMarketingofProducts7-3

AbilitytoEducateEnd-userManufacturersandOfferTechnicalServiceandAfterSalesSupport7-4

OfferingaCompleteProductPortfolioforAllKeyMarketSegmentsintheCompanion

AnimalFeedPrebioticsMarkets7-4

MarketingMix7-5

Product7-6

People7-6

Price7-6

Place7-7

Promotion7-7

StrategicRecommendations7-8

RecommendationstoIntroduceQualityControlTrademarksandStandards7-8

RecommendationsforDealingwithLargeCompanionAnimalFeedManufacturers7-9

RecommendationsfortheFutureDirectionofCompanyResearchActivities7-9

RecommendationsforProductionofCompoundProductsforCompanionAnimalFeed7-10

RecommendationsforExpansionoftheApplicationSectorsAssociatedwithPrebiotics

intheAnimalFeedIndustry7-11

RecommendationsforPromotionoftheTechnologiesUsedasPartofPrebioticsManufacture7-12

RecommendationsforCompaniesLookingtoEntertheMarket7-13

Chapter8

DatabaseofKeyIndustryParticipants

DatabaseofKeyIndustryParticipants15

KeyIndustryParticpiants15

ImportantTradeOrganisationswithinthePetFoodManufacturingIndustry18

TradeOrganisations18