Chapter1

ExecutiveSummary

MarketIntroduction1-1

MarketOverview1-1

MarketEnvironment1-4

MarketStructure1-4

MarketDynamics1-5

RevenueForecasts1-6

Conclusion1-7

Conclusion1-7

Chapter2

U.S.TotalPolymersinPersonalCareMarket

MarketIntroduction2-1

MarketOverview2-1

MarketEngineeringMeasurements2-3

MarketStructure2-3

MarketAge2-4

CurrentandPotentialMarket2-5

BaseYearGrowthRate2-5

CompoundAnnualGrowthRate2-5

AveragePriceandPriceSensitivity2-5

DegreeofTechnicalChange2-5

MarketConcentration2-6

MarketDynamics2-6

IndustryChallenges2-6

ChangingFashionTrendsandProductLife-cycleNecessitateHigherR&DInvestments2-7

CostPressuresConstrainsNewProductDevelopment2-7

DownstreamPricingPressuresRestrainManufacturerMargins2-8

IncreasinglyStrictRegulationsThreatenInnovationandGrowth2-9

MergersandAcquisitionsdrivesIndustryConsolidationand

EndangerstheExistenceofComparativelySmallerIndustryParticipants2-9

MarketDrivers2-10

RisingMaterialsCostwillbePassedontoConsumers，DrivingPrices2-11

Multi-functionalProductsDemandHigherRetailPrices2-11

ChangingConsumerPreferencesDriveDemandforInnovativeMaterials2-12

IncreasingNumberofGrayingBaby-boomersDrivesDemandforAnti-AgingProducts2-12

DemandforNaturalProductsDrivesPrices2-13

EconomicGrowthExpectedtoResume，SupportingDemandandFavorablePrices2-13

DemographicChangesDriveEthnicMarket2-13

MarketRestraints2-14

RisingMaterialsCostAreLikelytobepassedontoConsumers，SuppressingDemand2-14

TechnologicalLimitationsConstrainsSupply2-15

OverseasCompetitionAggravatesPricePressures2-15

SlowGrowthofEndMarketsSuppressesFutureMarketPotential2-16

Non-harmonizingRegulationsacrossCountriesImpedetheDevelopmentofGlobalProducts2-16

PatentExpirationArrestsSpecialtyPricing2-17

ConsolidatingCustomerBaseShrinksMarketSpace2-17

MarketForecasts2-17

RevenueForecasts2-17

RevenueTrendsbyPolymerType2-20

RevenueTrendsbyEndUser2-22

CompetitiveEnvironment2-24

CompetitiveStructure2-24

MarketShareAnalysis2-26

GrowthStrategies2-30

DifferentiationStrategies2-30

CustomerRelationshipOrientation2-31

StrategicPartnerships2-32

JointVenture2-32

DistributionAgreements2-32

MergersandAcquisition2-32

Chapter3

U.S.SpecialtyConditioningPolymersinPersonalCareMarket

MarketIntroduction3-1

MarketOverview3-1

ProductTypes3-3

MarketEngineeringMeasurements3-4

MarketStructure3-4

MarketAge3-5

CurrentandPotentialMarket3-6

BaseYearGrowthRate3-6

CompoundAnnualGrowthRate3-6

AveragePriceandPriceSensitivity3-6

DegreeofTechnicalChange3-6

MarketConcentration3-7

MarketDynamics3-7

MarketDrivers3-7

RisingMaterialsCostAreLikelytobePassedontoConsumers，DrivingPrices3-7

Multi-functionalProductsDemandHigherRetailPrices3-8

IncreasingNumberofGrayingBaby-boomersDrivesDemandforAnti-AgingProducts3-8

DemandforNaturalProductsDrivesPrices3-9

EconomicGrowthExpectedtoResume，SupportingDemandandFavorablePrices3-9

DemographicChangesDriveEthnicMarket3-9

MarketRestraints3-10

RisingMaterialsCostAreLikelytobePassedontoConsumers，SuppressingDemand3-10

MergersandAcquisitionsdrivesIndustryConsolidationandEndangersthe

ExistenceofComparativelySmallerIndustryParticipants3-11

Non-harmonizingRegulationsacrossCountriesImpedetheDevelopmentofGlobalProducts3-12

SlowGrowthofEndMarketsSuppressesFutureMarketPotential3-13

PatentExpirationSuppressesPremiumPricing3-13

ConsolidatingCustomerBaseShrinksMarketSpace3-13

OverseasCompetitionAggravatesPricePressures3-14

TechnologicalLimitationsArrestsGrowthofMulti-functionalProducts3-14

MarketForecasts3-15

RevenueForecasts3-15

RevenueTrendsbyPolymerType3-17

RevenueTrendsbyEndUser3-19

CompetitiveEnvironment3-21

CompetitiveStructure3-21

MarketShareAnalysisfortheSiliconesMarket3-23

MarketShareAnalysisfortheConditioningProteinsMarket3-24

MarketShareAnalysisforthePolyquaterniumMarket3-26

MarketShareAnalysisfortheTotalSpecialtyConditioningPolymersMarket3-27

Chapter4

U.S.RheologyControlPolymersinPersonalCareMarket

MarketIntroduction4-1

MarketOverview4-1

ProductTypes4-2

MarketEngineeringMeasurements4-4

MarketStructure4-4

MarketAge4-5

CurrentandPotentialMarket4-5

BaseYearGrowthRate4-5

CompoundAnnualGrowthRate4-5

AveragePriceandPriceSensitivity4-5

DegreeofTechnicalChange4-6

MarketConcentration4-6

MarketDynamics4-6

MarketDrivers4-6

RisingMaterialsCostAreLikelytobePassedontoConsumers，DrivingPrices4-7

Multi-functionalProductsDemandHigherRetailPrices4-7

GrayingBaby-boomersDrivesDemandforAnti-AgingProducts4-8

PriceContinuestobeDrivenbyNaturalProductDemand4-8

MarketRestraints4-8

RisingMaterialsCostAreLikelytobePassedontoConsumers，SuppressingDemand4-9

OverseasCompetitionAggravatesPricePressures4-10

Non-harmonizedRegulationsacrossCountriesImpedetheDevelopmentofGlobalProducts4-10

CommoditizationofOrganicPolymersDiminishesSpecialtyPricing4-11

TechnologicalLimitationsConstrainsInnovativeMultifunctionalProductDevelopment4-11

ConsolidatingCustomerBaseShrinksMarketSpace4-12

SlowGrowthofEndMarketsSuppressesFutureMarketPotential4-12

MarketForecasts4-13

RevenueForecasts4-13

RevenueTrendsbyProductType4-14

RevenueTrendsbyProductTypes:SyntheticRheologyControlPolymers4-16

RevenueTrendsbyProductTypes:OrganicRheologyControlPolymers4-17

RevenueTrendsbyEndUser4-19

CompetitiveEnvironment4-21

CompetitiveStructure4-21

CompetitiveFactors4-23

MarketShareAnalysisoftheSyntheticRheologyControlPolymers4-23

MarketShareAnalysisofParticipantsinOrganicRheologyControlPolymers4-25

MarketShareAnalysisforRheologyControlPolymers4-27

Chapter5

U.S.HairFixativeandStylingPolymersinPersonalCareMarket

MarketIntroduction5-1

MarketOverview5-1

ProductTypes5-3

MarketEngineeringMeasurements5-4

MarketStructure5-4

MarketAge5-5

CurrentandPotentialMarket5-6

BaseYearGrowthRate5-6

CompoundAnnualGrowthRate5-6

AveragePriceandPriceSensitivity5-6

DegreeofTechnicalChange5-6

MarketConcentration5-7

MarketDynamics5-7

MarketDrivers5-7

RisingMaterialsCostAreLikelytobePassedontoConsumers，DrivingPrices5-8

Multi-functionalProductsDemandHigherRetailPrices5-8

FashionTrendsDriveDemandforInnovativeMaterials5-9

DemandforNaturalProductsDrivesPrices5-9

DemographicChangesDriveEthnicMarket5-10

EconomicGrowthisExpectedtoResume，SupportingDemandandFavorablePrices5-10

MarketRestraints5-10

TechnologicalLimitationsConstrainsSupply5-11

SlowGrowthofEndMarketsSuppressesFutureMarketPotential5-12

RisingMaterialsCostAreLikelytobepassedontoConsumers，SuppressingDemand5-12

OverseasCompetitionAggravatesPricePressures5-13

ConsolidatingCustomerBaseShrinksMarketSpace5-13

Non-harmonizingRegulationsacrossCountriesImpedetheDevelopmentofGlobalProducts5-13

PatentExpirationArrestsSpecialtyPricing5-14

MarketForecasts5-14

RevenueForecasts5-14

RevenueTrendsbyPolymerType5-16

RevenueTrendsbyEndUser5-17

CompetitiveEnvironment5-19

CompetitiveStructure5-19

MarketShareAnalysis5-21