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Chapter1
ExecutiveSummary
MarketOverview1-1
Introduction1-1
Overview1-1
KeyApplicationSectors1-1
ResearchandDevelopment1-2
ScopeofResearch1-3
SummaryofMajorFindings1-4
MarketGrowthandOpportunities1-4
MarketChallengesandDrivers&Restraints1-5
KeyIndustryChallenges1-5
KeyMarketDrivers1-6
KeyMarketRestraints1-7
TrendsbyGeographicRegion1-8
CompetitiveAnalysis1-9
ConclusionsandRecommendations1-10
Chapter2
IntroductiontotheIndustry
MarketOverviewandDefinitions2-1
Introduction2-1
Definitions2-1
ProductTypesandApplications2-3
Introduction2-3
ResearchScope2-4
DairyYoghurtandYoghurtDrinkProbioticProducts2-4
YoghurtDrinks2-7
Yoghurt2-7
EthnicYoghurts2-7
ProbioticSolutions2-9
Non-DairyFoodandBeverageProbioticProducts2-10
ExamplesofProbioticBacterialInclusioninFoodandBeverageProducts2-11
DietarySupplementProbioticProducts2-12
ExamplesofDietarySupplementProbiotics2-12
OtherProbioticApplicationsProducts2-13
PharmaceuticalApplicationsforMedicalNutrition2-13
PersonalCareApplications2-15
ExamplesofNewProductLaunches2-16
DairyYoghurtsandYoghurtDrinksMarket2-16
OtherFoodandBeverageProbioticProducts2-17
DietarySupplementProbioticProducts2-17
PharmaceuticalandPersonalCareProbioticProducts2-18
ExamplesofTechnologyandProductDevelopments2-18
ChrHansenA/S2-18
DaniscoA/S2-18
IndustryStructure2-20
IndustryStructureandGeographicalTrends2-20
Licensers2-20
ExclusiveEndUsers2-21
LicenserEndUsers2-21
MultinationalIngredientCompanies2-21
BulkManufacturersforPrivateLabels2-22
GeographicalDistribution2-22
GeographicalAttitudestoHealthBenefitsAssociatedwithYoghurtConsumption2-24
Legislation2-25
EuropeanLegislativeIssues2-25
Country-specificTrends2-26
ResearchDevelopments2-27
AcademicandResearchDevelopments2-27
ExamplesofKeySuppliers2-30
ExamplesofKeySuppliers2-30
ArlaFoodsAmba(OwnerofMedipharmAB)2-30
BioGaiaAB2-30
CentroSperimentaledelLatteS.r.L.2-31
Chr.HansenA/S2-31
CSKFoodEnrichmentBV2-32
DaniscoA/S2-32
DSM2-33
InstitutRosellLallemand2-33
MeadJohnsonNutritionals2-34
MedipharmAB2-34
ProtexinHealthCare(PIL)2-35
Sigma-TauPharmaceuticalsInc.2-35
ValioLtd2-35
GlossaryAbbreviationsandReferences2-36
GlossaryofTerms2-36
Acidophilus2-36
Bacteria2-36
BacterialSpecies2-36
Bacteriotherapy2-36
Bifidobacteria2-36
ColonyFormingUnits(CFU)2-36
Culture2-36
DietarySupplement2-37
FunctionalFood2-37
Lactobacilli2-37
Nutraceutical2-37
Pathogen2-37
Prebiotic2-37
Probiotic2-38
Prophylactic2-38
Proteolysis2-38
Strain2-38
Synbiotic2-38
Symbiotic2-38
Therapeutic2-38
ViableBacteria2-38
Yoghurt2-39
ListofAbbreviations2-39
References2-40
Chapter3
IndustryChallenges
ExamplesofIndustryChallenges3-1
StabilityofStrainsDuringStorageandProductShelf-lifeLimitstheirMarketApplication3-2
ReductionintheSupplyofMilkIncreasesPriceofRawMaterialsandLimitsAvailabilityofSupplyinto
theMarket3-2
ConsumerPerceptionofHealthClaimsDiffersThroughoutEurope，MakingMarketingSpendNecessary
inVariousEuropeanRegions3-3
TimeandCompanyAdjustmenttoNewly-introducedRegulatoryDevelopmentsMayRestricttheir
InitialMarketDevelopment3-3
LackofStandardsintheMarketCreatetheNeedforDevelopmentofIndependentQualityControlsand
RegularProductEvaluationtoMaintainQualityAcrosstheProbioticsIndustry3-4
Claimson'Nutricosmetics'or'Skingestibles'MayAffectValidityorRestrictGrowthinFunctionalFood
Probiotics3-4
InternationalRegulatoryGuidelinesforProbioticProductsRequiredforLong-termMarket
DevelopmentandStability3-5
Chapter4
AnalysisoftheTotalFoodandBeverageProbioticsMarket
IntroductiontotheTotalFoodandBeverageProbioticsMarket4-1
MarketOverview4-1
BenefitsofProbiotics4-2
ProblemsAssociatedwithProbiotics4-3
ResearchScope4-4
MarketDrivers4-4
CompanySpendingonPromotionalMarketCampaignsDrivesMarketGrowth4-5
ConsumerInterestinNaturalandAlternativeMedicineDrivesSalesintheMarket4-6
DiscoveryofNovelStrainsandStrainCombinationsDrivesProductInnovationandNewProductDevelopment4-6
SuccessfulCombinationofTasteandScienceinProductFormulationsDrivesNewProductDevelopment4-6
MarketingSimpleNamesforStrainsDrivesMarketGrowthbyEasierBrandInformationRetention，PromotingEasy
AssociationwithProducts4-7
DevelopmentofProbioticsStandardswillDriveGrowthofEffectiveProductsintheMarketplacewithanAssociation
ofProductQuality4-7
IncreasingAmountofDocumentationonBenefitsofProbioticStrainsDrivesPossibilitiesforApplicationintoNew
Products4-7
OrganisationsSetUpinRecentYearstoPromoteCommunicationwillDrive
AwarenessandStimulateMarketGrowth4-8
MarketRestraints4-8
RelativelyHighCostofProbioticsasPremiumFunctionalFoodsTargetonlyHigher-incomeConsumers4-9
LegislativeRestrictionsonProbioticHealthClaimsRestrainsMarketGrowth4-9
ManufacturerDifficultiesinProductDifferentiationRestrainsProbioticMarketDevelopment4-10
ProfitMarginSqueezebytheFoodManufacturingIndustryRestrictsR&DSpend4-10
VariationsinCustomerSpecificationsforProbioticsfromDifferentManufacturers
RequiresBespokeFormulations4-11
MistrustfromtheGeneralPublicontheEfficacyofProbioticsRestrainsMarketExpansion4-11
PerceptionofEfficacyofProbioticsisDifferentfortheDifferentTypesofProductsontheMarket4-12
LimitedStabilityofProbioticsImpedestheirAcceptance4-12
ForecastsfortheTotalFoodandBeverageProbioticsMarket4-13
MarketEngineeringMeasurementAnalysis4-13
MarketForecastsandTrends4-13
RevenuesbyProductType4-15
PricingAnalysisandTrends4-17
ProvisionofHealthClaimswithStrain4-19
YieldorTypeofStrainandtheRequirementforProtection4-19
ConcentrationofCells4-19
FormofCellPresentation4-19
PacksizeorPackagingRequirements4-20
DistributionCycleofStrain4-20
ProductandApplicationAnalysis4-20
ProductConsumptionTrends4-21
IndustryDynamics4-26
CompetitiveFramework4-26
ThreatofNewEntrants4-27
DegreeofCompetition4-28
ThreatofSubstitutes4-28
SupplierPower4-29
BuyingPower4-30
IndustryPartnerships4-30
20074-30
20064-32
20054-32
20044-33
20014-33
MergersandAcquisitions4-33
20074-33
20064-34
20054-35
20044-35
20034-35
CompetitiveAnalysis4-36
CompetitiveStructure4-36
TiersofCompetition/TypesofCompetitors4-37
BasicBacteriaorYeastManufacturers4-38
DairyCo-operatives/SupplementorCapsuleManufacturers/FoodandBeverageManufacturers4-38
EncapsulatorsorStrainProtectors4-39
CompetitiveFactors4-39
Price4-39
TechnicalFormulationAdvice4-39
ManufacturerReputationandVisibility4-40
RequirementforProtectionofaStrainProduct4-40
Chapter5
AnalysisoftheDairyYoghurtandYoghurtDrinkProbioticsMarket
IntroductiontotheDairyYoghurtandYoghurtDrinkProbioticsMarket5-1
MarketOverview5-1
MarketDrivers5-2
AcceptanceofProbioticYoghurtandDrinksasHealthyConvenienceFoodsPromotesMarketDevelopment5-3
MarketingCampaignsforDairyDrinksIncreasetheMarketAcceptabilityoftheseProducts5-3
CombinationofProbioticsMarketwithOrganicSectorasaDualApproachMaximisesUseofthePremiumValue
ConceptforProducts5-4
CombinationofProbioticswithOtherFunctionalFoodIngredientsDrivesGrowthofMultiple-impactProducts5-4
IncreasedActivityofCheeseandMilkApplicationswillIncreaseGrowthintheDairyProbioticsMarket5-4
DevelopmentofNewTexturesandDistributionMechanismsStimulateFurtherProductPenetrationWithinthe
ProbioticsMarket5-5
IntenseCompetitioninDairyMarketSectoraidsMarketGrowthandDevelopment5-5
InnovativeEthnicandLactose-intolerantDairyProbioticProductsStimulateGrowthinNicheMarkets5-5
MarketRestraints5-6
IncreasesinGlobalRawMaterialPricesCreateDifficultiesforDairyProcessors5-6
IncreasingTrendforDairyFarmerstoLeavetheIndustryHindersRawMaterialSupply5-7
AdaptationtoHealthClaimsLegislationinAdvanceofLegislationEnforcement
CausesConfusionintheMarket5-7
ProductswithaShortShelf-lifeCauseLogisticalSupplyDifficulties5-8
RelativelyHighCostofProbioticDairyProductsRelativetoOtherYoghurtsRestrictsMarketDevelopmentto
SpecificPopulationSectors5-8
AcquiredTasteNecessaryforSomeProbioticProductsRestrictsMainstreamMarketDevelopment5-8
InabilitytoGuaranteeEfficacyThroughoutShelf-lifePeriodRaisesConcernfromConsumerAssociations5-9
ForecastsoftheDairyYoghurtandYoghurtDrinkProbioticsMarket5-9
MarketEngineeringMeasurementAnalysis5-9
MarketForecastsandTrends5-10
EuropeanSurveyofYoghurtConsumption5-14
PricingAnalysisandTrends5-15
DairyIndustryPricingTrends5-16
CompetitiveAnalysis5-16
CompetitiveStructure5-16
TypesofCompaniesandTiersofCompetition5-17
ExpansionsandAcquisitions5-18
KeyEnd-userGroups5-18
CompetitiveFactors5-18
MarketShareAnalysis5-19
Chapter6
AnalysisoftheNon-dairyFoodandBeverageProbioticsMarket
IntroductiontotheNon-dairyFoodandBeverageProbioticsMarket6-1
MarketOverview6-1
MarketDrivers6-2
FruitJuicesRepresentIdealHealthyVehiclestoDriveGrowthSurgeinFoodandBeverageProbiotics6-2
HealthyFoodandBeverageProductsareFirst-stepVehiclestoIntroduceExplosiveGrowthDevelopmentTrendfor
Probiotics6-3
ImprovementsinProtectionTechniquesandSpray-dryingDevelopmentTechnologiesPromoteLargerNumberof
Applications6-3
GrowthinDemandforOrganicProduceDrivesDevelopmentsinFoodProbioticsMarket6-4
RapidDevelopmentofYoghurtDrinksMarkethasEasedtheWayforFutureProductApplications6-4
ProbioticInclusioninFoodsandBeveragesChangesDirectionofGrowthintheProbioticsMarketDevelopment6-4
MarketRestraints6-5
PrebioticsCompeteasAlternativeFunctionalIngredientstoRestrictGrowthoftheProbioticsMarket6-6
LackofAwarenessofProbioticsinFoodandBeverageSectorLimitsMarketGrowth6-6
ProductDiversificationRequiresDifferentTechnologicalInnovationswhichareLimitedintheirAvailability6-7
StrainStabilityIssuesinManyFoodandBeverageProductsReduceOpportunitiesforProbioticInclusion6-7
ConsumerPredispositionsMayLimitProbioticsAcceptabilitytoDairyApplications6-7
ForecastsoftheNon-DairyFoodandBeverageProbioticsMarket6-8
MarketEngineeringMeasurementAnalysis6-8
MarketForecastsandTrends6-9
FruitJuices6-10
InfantFormulaProducts6-10
CerealProbioticProducts6-11
OtherProducts6-12
TechnologicalDevelopments6-13
PricingAnalysisandTrends6-15
CompetitiveAnalysis6-16
CompetitiveStructure6-16
TypesofCompaniesandTiersofCompetition6-16
ExpansionsandAcquisitions6-17
KeyEnd-userGroups6-17
CompetitiveFactors6-18
MarketShareAnalysis6-18
Chapter7
AnalysisoftheDietarySupplementProbioticsMarket
IntroductiontotheDietarySupplementProbioticsMarket7-1
MarketOverview7-1
MarketDrivers7-2
MoreConcentratedNatureofDietarySupplementProbioticsShouldDriveGrowthofTheseProductsinMarket7-3
FocusonSpecificDietaryAilmentsClearlyDefinesMarketforSupplementProbioticsandAllowsProduct
Differentiation7-3
HigherConsumerSpendonProductsfromaMarketTargetedTowardsSpecialisedConditionswillDriveRevenue
Growth7-4
LongerShelf-lifeandNatureofSupplementProbioticProductsAddConvenienceandFlexibilitytotheProduct
Offering7-4
DietarySupplementsDoNotRequireRefrigerationthusareEasiertoHandle7-4
AdvertisingandMarketingNecessarytoDriveAcceptanceofSupplementProbioticsinEurope7-5
GeographicalDifferencesinMarketDistributionforProbioticDietary
SupplementsCreatesOpportunityforGrowth7-5
GuaranteeofHighQualityProductswillEnsureLong-termSuccessandDriveGrowthinProbioticSupplements
Market7-6
MarketRestraints7-6
ConsumerPreferenceforFoodProbioticProductsRestrainsGrowthinSupplementMarket7-7
LowAwarenessofDietarySupplementProductsinMarketHamperstheirMarketDevelopment7-7
MarketingSpendonProbioticDietarySupplementProductswillTargetFocusonIncreasingSales7-8
CarefulStrainChoiceandSynergismTestingNecessaryforOptimalEfficacyinSupplementProducts7-8
QualityProductAssuranceStandardsVitaltoSustainLong-termMarketGrowth7-9
ProductTransportandStorageRequirementsforRefrigerationRequiresResearchandDevelopmenttoIdentify
OptimalConditions7-9
StrictControlsRequiredtoImproveLowEfficacyofDietarySupplementProductsinResearchLiterature7-9
ForecastsoftheDietarySupplementProbioticsMarket7-10
MarketEngineeringMeasurementAnalysis7-10
MarketForecastsandTrends7-10
PricingAnalysisandTrends7-15
CompetitiveAnalysis7-16
CompetitiveStructure7-16
TypesofCompaniesandTiersofCompetition7-17
KeyEnd-userGroups7-17
CompetitiveFactors7-17
MarketShareAnalysis7-18
Chapter8
AnalysisoftheOtherProbioticsApplicationsMarket
IntroductiontotheOtherProbioticsApplicationsMarket8-1
MarketOverview8-1
MarketDrivers8-2
CreationofNewMarketOpportunitiesforProbioticsBroadensandExpandsPotentialMarketValue8-2
TargetingProbioticsatSpecificAge，EthnicorConsumerGroupsIncreasesPenetrationoftheConsumerMarket8-3
StrainandTechnologicalAdvancementsCreateNewOpportunitiesforMarketGrowthDevelopmentThroughNew
ProbioticApplications8-3
DevelopmentofNewCosmeceuticalandNeutraceuticalProbioticProductsStimulatesInterestfromPersonalCare
Companies8-4
CollaborationofProbioticsManufacturerswithLargeDrugCompaniesCreatesFurtherOpportunitiesforMarket
Expansion8-4
StringentTestinginClinicalTrialsBeforeProductsareSoldIncreases
ConfidenceinEfficacyofMedicalProbiotics8-5
MarketRestraints8-5
LackofAwarenessofProbioticProductsforMedicalandPersonalCareApplicationsRestrictsMarketGrowth8-6
NewTechnologicalLimitationsforPersonalCareProductApplicationsNecessitatesDevelopmentofDifferent
ProtectionSystems8-6
MarketConfusionastoWhatConstitutesaPharmaceuticalProbioticLimitsGrowthoftheseProducts8-7
UnclearLegislativeRequirementsforPharmaceuticalApplicationsineachCountryhasResultedinLackofMarket
Clarity8-7
LittlePreviousHistoryofCollaborationwithPharmaceuticalDrugCompanies
LimitsGrowthofMedicalProbiotics8-7
ForecastsoftheOtherProbioticsApplicationsMarket8-8
MarketEngineeringMeasurementAnalysis8-8
MarketForecastsandTrends8-8
MedicalNutrition8-10
PersonalCareProducts8-12
OralHealthProducts8-12
PricingAnalysisandTrends8-13
CompetitiveAnalysis8-14
CompetitiveStructure8-14
TypesofCompaniesandTiersofCompetition8-15
KeyEnd-userGroups8-15
CompetitiveFactors8-15
MarketShareAnalysis8-16
Chapter9
MarketEngineeringStrategies
CriticalSuccessFactorsintheTotalFoodandBeverageProbioticsMarket9-1
FocusonAdvertisingandBrandPromotionattheRetailLeveltoStrengthenBrandDevelopment9-2
OfferingaCompleteProductPortfolioforKeyMarketSegments9-2
MonitoringNewLegislativeDevelopmentsandRegulationsRelevantto
ProbioticsasFoodIngredients9-2
FormationofStrategicAlliancesandJointVenturePartnerships9-3
AbilitytoEducateConsumersandOfferTechnicalandAfterSalesSupport9-3
#B956-88?2007Frost&Sullivanwww.frost.comAugust2007xiii
PromotionofCommunicationbetweenIndustryandAcademic
ResearcherstoDisseminateInformation9-4
SetupQualityControlandRegulatoryGuidelinesforProbiotics9-4
CombinationofProbioticStrainswithOtherActiveSupplementsNeeded9-4
FoodandBeverageProbioticsMarketingMix9-5
StrategicRecommendations9-7
RecommendationstoIntroduceQualityControlTrademarksandStandards9-7
RecommendationsforMinimisingtheThreatofNewMarketEntrants9-8
RecommendationsforMinimisingthePriceofDairyRawMaterials9-8
RecommendationsforReducingtheEffectofInternalRivalry9-9
RecommendationsforCompaniesLookingtoEntertheMarket9-10
Chapter10
DatabaseofKeyMarketParticipants
ExamplesofKeyIndustryParticipants10-1
ExamplesofKeyIndustryParticipants—ManufacturersandDistributors10-1
In 2002, probiotics were defined by a joint steering committee of the Food and Agricultural Organisation and the World Health Organisation as "micro-organisms, which, when administered in adequate amounts, confer a health benefit on the host". The human food and beverage probiotics market is widely accepted in Europe and has performed consistently well in recent years, currently representing one of the fastest growing markets in the region. In addition to the traditional applications in dairy foods and yoghurts, new technologies and bacterial protection systems are driving an expansion of the market into different application sectors, including various foods and beverages, so probiotics play an increasingly important role in the human food industry. Probiotics provide many benefits to enhance digestive and immune health, and alleviate symptoms of various specific intestinal disorders. Probiotics have also been shown to have positive effects in colon tumour suppression and in recovery after antibiotic therapy. The consumption of probiotics continues to increase as a result of consumer demands for healthy products, in efforts to help consumers cope with the increased incidence of global travel and the stresses of modern living.
