Chapter 1 Overview of Cosmetics
　　1.1 The introduction of the cosmetics
　　　　1.1.1 The definition of cosmetics
　　　　1.1.2 Major roles of cosmetics
　　　　1.1.3 Classification of cosmetics
　　1.2 Development History of the of Chinese cosmetics industry
　　　　1.2.1 Ancient cosmetics
　　　　1.2.2 Modern cosmetics
　　1.3 Analysis of cosmetics industry characteristics
　　　　1.3.1 cosmetics product characteristics
　　　　1.3.2 Chinese cosmetics supervision and management characteristics
Chapter 2 Analysis of International Cosmetics Market from 2011 to 2012
　　2.1 General overview of the international cosmetics market from 2011 to 2012
　　　　2.1.1 Overview of regional development of international cosmetics market
　　　　2.1.2 International cosmetics market development
　　　　2.1.3 New trends of international cosmetics raw material market
　　　　2.1.4 Development trends of international cosmetics products
　　2.2 The United States of America
　　　　2.2.1 American cosmetics market overview
　　　　2.2.2 Recent developments of American cosmetics market
　　　　2.2.3 Analysis of market size and trends
　　　　2.2.4 Overview of American cosmetics regulations
　　　　2.2.5 America has strict requirements on cosmetic labels
　　2.3 Europe
　　　　2.3.1 Overall development of European cosmetics market
　　　　2.3.2 Demand analysis of cosmetics market
　　　　2.3.3 Interpretation of European cosmetics’ new regulations
　　　　2.3.4 Great development trend of natural products of German cosmetics industry
　　　　2.3.5 Slow recovery of French cosmetics industry
　　　　2.3.6 Expanding market capacity of Russian cosmetics
　　　　2.3.7 Russian cosmetics industry released new regulations in 2011
　　　　2.3.8 Decline of Russian cosmetics in Jan 2012
　　2.4 Japan
　　　　2.4.1 General overview of the Japanese cosmetics market
　　　　2.4.2 Different sales situations inside and outside Japan in 2011
　　　　2.4.3 Vigorous exploration of the middle-aged consumer market of Japanese cosmetics companies
　　　　2.4.4 Overview of government control of the Japanese cosmetics
　　　　2.4.5 Development trends of Japanese cosmetics industry
　　2.5 Korea
　　　　2.5.1 Overview of Korean cosmetics industry development
　　　　2.5.2 Korean cosmetics companies to speed up their development in China
　　　　2.5.3 Introduction of mainly OEM factory of Korean cosmetics industry
　　　　2.5.4 Good development momentum of Korean natural cosmetics industry
Chapter 3 Analysis of Chinese Cosmetics Market from 2011 to 2012
　　3.1 General overview of Chinese cosmetics industry
　　　　3.1.1 Overview of Chinese cosmetics industry development in the “Eleventh Five-Year Plan” period
　　　　3.1.2 Accelerating the pace of OEM production of Chinese cosmetics industry
　　　　3.1.3 New characteristics of Chinese cosmetics retail terminal market
　　3.2 Development analysis of Chinese cosmetics market from 2009 to 2011
　　　　3.2.1 Sales analysis of Chinese cosmetics industry in 2009
　　　　3.2.2 Nutritional skin care trendy of Chinese cosmetics market in 2010
　　　　3.2.3 Survival condition of Chinese drugstore cosmetics market in 2010
　　　　3.2.4 Domestic and foreign enterprises competing to layout organic cosmetics market in 2011
　　3.3 Cosmetics consumption analysis
　　　　3.3.1 Constitution of cosmetics market consumers
　　　　3.3.2 Psychological factors of women buying cosmetics
　　　　3.3.3 Types and buying behaviors of cosmetics network consumers
　　　　3.3.4 Dialysis of cosmetic networks consumption status in 2011
　　　　3.3.5 Analysis cosmetics consumption new trend
　　3.4 Analysis of cosmetics packaging development from 2011 to 2012
　　　　3.4.1 Cosmetics packaging features
　　　　3.4.2 Analysis of Chinese cosmetics packaging
　　　　3.4.3 Cosmetics packaging should label all the ingredients
　　　　3.4.4 New regulations introduced for cosmetics packaging
　　　　3.4.5 Development Trend of cosmetics packaging
　　3.5 Problems existing in Chinese cosmetics market
　　　　3.5.1 Problems faced by Chinese cosmetics market
　　　　3.5.2 Weak aspects of Chinese cosmetics market
　　　　3.5.3 Integration is urgent needed in Chinese cosmetics market
　　　　3.5.4 Deep-seated problems of local cosmetics companies
　　3.6 Countermeasures of Chinese cosmetics market development
　　　　3.6.1 Recommendations of Chinese cosmetics market development
　　　　3.6.2 Strategies of the domestic cosmetics market development
　　　　3.6.3 Identification standard should be studied by cosmetics enterprises
　　　　3.6.4 Countermeasures for cosmetics industry to raise the status
Chapter 4 Financial Position of Chinese Cosmetics Manufacturing Industry
　　4.1 Economic scale of Chinese cosmetics manufacturing industry
　　　　4.1.1 Sales volumes of cosmetics manufacturing industry between 2008 and Jun 2012
　　　　4.1.2 Profit scale of cosmetics manufacturing industry between 2008 and Jun 2012
　　　　4.1.3 Asset size of cosmetics manufacturing industry between 2008 and Jun 2012
　　4.2 Profitability indicators of Chinese cosmetics manufacturing industry
　　　　4.2.1 Loss of cosmetics manufacturing industry between 2008 and Jun 2012
　　　　4.2.2 Sales gross margin of cosmetics manufacturing industry between 2008 and Jun 2012
　　　　4.2.3 Cost-profit ratio of cosmetics manufacturing industry between 2008 and Jun 2012
　　　　4.2.4 Sales-profit ratio of cosmetics manufacturing industry between 2008 and Jun 2012
　　4.3 Operating capacity indicators of Chinese cosmetics manufacturing industry
　　　　4.3.1 Accounts receivable turnover ratio of cosmetics manufacturing industry between 2008 and Jun 2012
　　　　4.3.2 Assets turnover ratio of cosmetics manufacturing industry between 2008 and Jun 2012
　　　　4.3.3 Total asset turnover ratio of cosmetics manufacturing industry between 2008 and Jun 2012
　　4.4 Solvency indicators of Chinese cosmetics manufacturing industry
　　　　4.4.1 Asset-liability ratio of cosmetics manufacturing industry between 2008 and Jun 2012
　　　　4.4.2 Interest coverage of cosmetics manufacturing industry between 2008 and Jun 2012
　　4.5 Comprehensive evaluation of financial position of Chinese cosmetics manufacturing industry
　　　　4.5.1 Comprehensive evaluation of the financial position of cosmetics manufacturing industry
Chapter 5 Investigation Analysis of Chinese Cosmetics Network Market between 2010 and 2012
　　5.1 Investigation status of the Chinese cosmetics network market in 2010
　　　　5.1.1 Overall analysis
　　　　5.1.2 Brand attributes and brand levels of cosmetics
　　　　5.1.3 Cosmetics products classifications
　　　　5.1.4 Cosmetic netizens feature dialysis
　　5.2 Investigation status of the Chinese cosmetics network market in 2011
　　　　5.2.1 Overall analysis
　　　　5.2.2 Cosmetics brand levels
　　　　5.2.3 Cosmetics Product Categories
　　　　5.2.4 Cosmetic netizens feature dialysis
　　5.3 Investigation status of the Chinese cosmetics network market in the first half year of 2012
　　　　5.3.1 Overall analysis
　　　　5.3.2 Cosmetics brand levels
　　　　5.3.3 Cosmetics Product Categories
Chapter 6 Analysis of Skincare Industry from 2011 to 2012
　　6.1 Summary of skin care products industry from 2011 to 2012
　　　　6.1.1 Four stages of skincare brand development
　　　　6.1.2 General situation of Chinese skin care market
　　　　6.1.3 Market status of “Time honored” skin care products
　　　　6.1.4 Development Countermeasures of the small and medium-sized skin care enterprises
　　6.2 Analysis of Chinese skin care market between 2009 and 2011
　　　　6.2.1 Development patterns of Chinese skin care market in 2009
　　　　6.2.2 Rapid growth of Chinese skin care market in 2010
　　　　6.2.3 Plant skin care products have sprung up in skin care market in 2011
　　　　6.2.4 Hot development trend of oil skin care products market in 2011
　　6.3 Competition analysis of the skin care market between 2011 and 2012
　　　　6.3.1 Analysis of Chinese skin care market competitive situation
　　　　6.3.2 Competition means of Chinese major skin care products
　　　　6.3.3 Intense competition of high-end special skin care market
　　　　6.3.4 Brands becoming breaking point of competition in skin care market
　　6.4 Marketing analysis of skin care products between 2011 and 2012
　　　　6.4.1 Sales channels of Chinese skin care products
　　　　6.4.2 Marketing strategies of Chinese skin care products
　　　　6.4.3 Innovations of skin care products marketing model
　　　　6.4.4 Marketing Case of Natural & Care products
　　6.5 Development prospects of skin care industry
　　　　6.5.1 Market prospects of ecological skin care products
　　　　6.5.2 Flower beauty skin care products are expected to become the new favorites
　　　　6.5.3 Analysis of tea skin care products development prospects
　　　　6.5.4 The most potential skin care market
Chapter 7 Market Analysis of Sunscreens from 2011 to 2012
　　7.1 Overview of sunscreens
　　　　7.1.1 Summary of sunscreen cosmetics knowledge
　　　　7.1.2 Types of sunscreen cosmetics
　　　　7.1.3 Identification and application of sunscreen cosmetics
　　7.2 Principal component analysis of the various types of sunscreen products
　　　　7.2.1 Chemical sunscreen ingredients (including UV absorbers)
　　　　7.2.2 Physical sunscreen ingredients (including UV scattered agent)
　　　　7.2.3 Natural sunscreen ingredients
　　7.3 Global sunscreen market development from 2010 to 2011
　　　　7.3.1 Overview of global sunscreen market development
　　　　7.3.2 Development status of global sunscreen market in 2010
　　　　7.3.3 Sales situation of Europe sunscreen market in 2010
　　　　7.3.4 Introduction and implementation of the new sunscreen regulatory requirements in America in 2011
　　　　7.3.5 Korean sunscreens are favored by consumers
　　7.4 Chinese sunscreen market development between 2011 and 2012
　　　　7.4.1 Sunscreen products terminal market analysis
　　　　7.4.2 Sunscreen cosmetics market development status
　　　　7.4.3 Intense competition of sunscreen terminal market in 2011
　　　　7.4.4 Development trends of sunscreen skin care products
　　　　7.4.5 Development potential analysis of dedicated sunscreen cosmetics
Chapter 8 Market Analysis of Facial Cleansers and Whitening Products from 2011 to 2012
　　8.1 Facial cleanser market
　　　　8.1.1 Introduction of facial cleansers
　　　　8.1.2 Retail channels of Chinese facial cleaners
　　　　8.1.3 Increasingly popularity of male facial cleansers
　　　　8.1.4 Analysis of packaging survey of facial cleanser market
　　8.2 Whitening product market
　　　　8.2.1 Characteristics of whitening product market
　　　　8.2.2 Dialysis of three competitive camps of whitening products market
　　　　8.2.3 Ahead of the arrival of whitening products sales boom
　　8.3 Freckle products market
　　　　8.3.1 Main features of freckle skin care products
　　　　8.3.2 Three major trends of freckle products market development
　　　　8.3.3 Purchase factor analysis of freckle cosmetics
　　　　8.3.4 Quality of freckle cosmetics exists a loophole
Chapter 9 Analysis of Hair Cosmetics Market from 2011 to 2012
　　9.1 Overview of hair products
　　　　9.1.1 Definition and category of hair care products
　　　　9.1.2 World hair care market development overview
　　　　9.1.3 Characteristics and trends of hair care products sales
　　　　9.1.4 Chinese medicine hair products became the new hot spot of the market competition
　　　　9.1.5 Development prospects of emerging hair care products
　　9.2 shampoo
　　　　9.2.1 Shampoo market entered a boom phase
　　　　9.2.2 Development patterns of China's high-end shampoo products
　　　　9.2.3 Segmentation and positioning strategies of shampoo market
　　　　9.2.4 Brand marketing analysis of shampoo market
　　　　9.2.5 Example analysis of local brands development in China's shampoo market
　　　　9.2.6 Development direction of shampoo market
　　9.3 Hair conditioner
　　　　9.3.1Introduction of hair conditioner
　　　　9.3.2 General situation of hair conditioner
　　　　9.3.3 Brand analysis of hair conditioner
　　9.4 hair coloring agent
　　　　9.4.1 Overview of China hair coloring agent market
　　　　9.4.2 Hair coloring agent market to be innovated
　　　　9.4.3 characteristics of development trends of hair coloring agent market
Chapter 10 Developing Situation of male cosmetics from 2011 to 2012
　　10.1 Overview of male cosmetics market
　　　　10.1.1 Three main elements spawned to the development of male cosmetics
　　　　10.1.2 Male cosmetics market has entered a period of rapid growth
　　　　10.1.3 Analysis of male cosmetics market development trends
　　　　10.1.4 Opportunities for local enterprises in the special male cosmetics market
　　10.2 Analysis of male cosmetics network market research from 2010 to 2012
　　　　10.2.1 Chinese male cosmetics network market investigation status in 2010
　　　　10.2.2 Chinese male cosmetics network market investigation status in 2011
　　　　10.2.3 Chinese male cosmetics network market investigation status in the first half of 2012
　　10.3 Development analysis of male cosmetics from 2011 to 2012
　　　　10.3.1 Significance of the development of male cosmetics for enterprises
　　　　10.3.2 Possibilities of the development of male cosmetics
　　　　10.3.3 Development ideas of male cosmetics varieties
　　　　10.3.4 Male cosmetics brand development
　　10.4 Marketing analysis of male cosmetics from 2011 to 2012
　　　　10.4.1 Psychological and behavioral characteristics of the Chinese male cosmetics consumers
　　　　10.4.2 Analysis of problems existing in Chinese male cosmetics marketing
　　　　10.4.3 Cosmetics marketing strategies according to men’s psychological and behavioral characteristics in China
Chapter 11 Analysis of Children's Cosmetics Market
　　11.1 Introduction of Children's cosmetics products
　　　　11.1.1 Personal care products
　　　　11.1.2 Insect repellent products
　　　　11.1.3 Massage oil series
　　　　11.1.4 Other children’s cosmetics
　　11.2 Overview of the development of children's cosmetics market from 2011 to 2012
　　　　11.2.1 Reasons for the slow growth of children’s cosmetics market
　　　　11.2.2 Children's cosmetics market in China gradually toward prosperity
　　　　11.2.3 Characteristics of children's the cosmetics consumption trends
　　　　11.2.4 Analysis of consumer market survey of infant skin care products
　　　　11.2.5 Products and marketing strategies of children's cosmetics market
　　11.3 Market trend of children's cosmetics
　　　　11.3.1 The big potential for development of Chinese children's cosmetics market
　　　　11.3.2 Market prospects of children's cosmetics
　　　　11.3.3 Vibrant future market of children's cosmetics
　　　　11.3.4 Trends of children's cosmetics channels
Chapter 12 Development of the cosmetics market in elderly from 2011 to 2012
　　12.1 Overview of cosmetics market development from 2011 to 2012
　　　　12.1.1 Types of cosmetics for the elderly
　　　　12.1.2 Overview of the elderly cosmetics market development
　　　　12.1.3 Anti-aging cosmetics are favored by middle-aged women
　　　　12.1.4 The elderly cosmetics market is needed to be developed
　　12.2 Problems and countermeasures of the cosmetics market for the elderly
　　　　12.2.1 Constraints of the elderly cosmetics market development
　　　　12.2.2 Gaps existing in Chinese aging skin care market
　　　　12.2.3 Countermeasures for the development of the cosmetics market for the elderly
　　　　12.2.4 Advertising and marketing strategy of the cosmetics market for the elderly
Chapter 13 Natural Cosmetics Market between 2011 and 2012
　　13.1 International natural cosmetics market between 2011 and 2012
　　　　13.1.1 Introduction of global four natural cosmetics brands
　　　　13.1.2 Development status of the global natural organic cosmetics market
　　　　13.1.3 American natural cosmetics entered the standardization era
　　13.2 Overview of the development of green cosmetics between 2011 and 2012
　　　　13.2.1 Introduction of green cosmetics
　　　　13.2.2 Characteristics of green cosmetics industry
　　　　13.2.3 Significances to establish and improve the green cosmetics industry system
　　　　13.2.4 Recommendations for perfecting legal system of China's green cosmetics industry
　　13.3 Analysis of Chinese natural cosmetics brand awareness from 2010 to 2012
　　　　13.3.1 Rankin of natural active cosmetic brand awareness in 2010
　　　　13.3.2 Rankin of natural active cosmetic brand awareness in 2011
　　　　13.3.3 Rankin of natural active cosmetic brand awareness in the first half of 2012
　　13.4 Developing trends of natural cosmetics
　　　　13.4.1 Developing trends of natural ingredients cosmetics market
　　　　13.4.2 Great market of green cosmetics in China
　　　　13.4.3 Promising investment of green cosmetics stores
Chapter 14 2011-2012 Development of Other Hot Cosmetics
　　14.1 Perfume
　　　　14.1.1 Perfume market Analysis
　　　　14.1.2 Differences existing in Chinese perfume consumption and foreign consumption
　　　　14.1.3 Chinese perfume market development recommendations
　　　　14.1.4 New consumption trends of fragrance market
　　　　14.1.5 Perfume market development direction
　　14.2 Body care cosmetics
　　　　14.2.1 Roles of body beauty products
　　　　14.2.2 Brand overview of body care cosmetics market
　　　　14.2.3 Mature consumption of body care cosmetics customers
　　14.3 Nano-cosmetics
　　　　14.3.1 Nanotechnology in cosmetics
　　　　14.3.2 Advantages of nano-cosmetics
　　　　14.3.3 Development overview of nano-cosmetics
Chapter 15 Analysis of cosmetic raw materials and components
　　15.1 Constitutions of cosmetics raw materials
　　　　15.1.1 Oil-based raw materials (oil, grease, wax)
　　　　15.1.2 Surfactant
　　　　15.1.3 Moisturizers
　　　　15.1.4 Flavors
　　　　15.1.5 Preservatives
　　15.2 Brief analysis of cosmetic ingredients
　　　　15.2.1 Overview of cosmetic ingredients
　　　　15.2.2 Cosmetic ingredients should be avoided
　　　　15.2.3 Ingredients should be contained in good quality cosmetics
　　15.3 Study of safety of cosmetic ingredients
　　　　15.3.1 Main ingredient of wrinkle products
　　　　15.3.2 Main ingredient of whitening products
Chapter 16 Major Regional Cosmetics Market in China between 2011and 2012
　　16.1 Guangdong
　　　　16.1.1 Overview of cosmetics industry development in Guangdong
　　　　16.1.2 Dialysis of competitive situation of Guangdong cosmetics franchise stores
　　　　16.1.3 Zhongshan City strengthened the supervision of the cosmetic industry
　　　　16.1.4 Strong growth of cosmetics export in Shantou from Jan to Oct in 2011
　　　　16.1.5 Guangdong cosmetics industry needs "big notches"
　　16.2 Zhejiang
　　　　16.2.1The rapid development of Zhejiang cosmetics franchise stores
　　　　16.2.2 Analysis of Zhejiang cosmetics export situation
　　　　16.2.3 Overview of Hangzhou cosmetics industry
　　　　16.2.4 Strong growth of Hangzhou cosmetics imports in 2011
　　　　16.2.5 Rapid development of the Yiwu cosmetics industry
　　　　16.2.6 Lishui Longquan cosmetics export situation in the first half of 2011
　　16.3 Shanghai
　　　　16.3.1 Veteran products are favored in Shanghai cosmetics market
　　　　16.3.2 Great selling of domestic products in Shanghai cosmetics market
　　　　16.3.3 Expansion of male cosmetics market share in Shanghai
　　　　16.3.4 Shanghai introduced management standards to promote the development of cosmetics stores
　　16.4 Wuhan
　　　　16.4.1 Domestic and foreign top brands get together in Wuhan cosmetics market
　　　　16.4.2 Small raises of prices of European and American high-end cosmetics in Wuhan in summer of 2011
　　　　16.4.3 Broad space for the development of high-end cosmetics in Wuhan
　　16.5 Other regions
　　　　16.5.1 Exploration of “one-stop” retail in Beijing cosmetics market
　　　　16.5.2 Analysis of survive situation of Nanjing local cosmetics brands
　　　　16.5.3 Development of Chengdu cosmetics market
　　　　16.5.4 Consumption patterns of the cosmetics market in Chongqing
　　　　16.5.5 Increase in volumes and price of Hainan cosmetics imports
Chapter 17 Competition Analysis of Chinese Cosmetics Market from 2011 to 2012
　　17.1 Overview of competition situation in the cosmetics market from 2011 to 2012
　　　　17.1.1 Homogenization led to increasingly fierce competition in the cosmetics market
　　　　17.1.2 Increased competition of cosmetics industry squeezed the living space of the new brand
　　　　17.1.3 Analysis of China cosmetics store franchise market competition pattern
　　　　17.1.4 Dialysis of Chinese cosmetics B2C market competition pattern
　　17.2 SWOT analysis of local cosmetics companies
　　　　17.2.1 Advantages
　　　　17.2.2 Disadvantages
　　　　17.2.3 Opportunities
　　　　17.2.4 Threats
　　17.3 Cosmetics corporate branding strategies
　　　　17.3.1 Functions of the brands in the marketing
　　　　17.3.2 Branding management is the fundamental path for cosmetics companies to survive
　　　　17.3.3 Branding strategies of Chinese cosmetics enterprises
　　　　17.3.4 Trademarks are the key to creating brands
　　17.4 Cosmetics packaging strategies
　　　　17.4.1 Psychological prices of cosmetics
　　　　17.4.2 Consumer purchase behaviors
　　　　17.4.3 Cosmetics packaging strategies
　　17.5 competition strategies for small and middle-sized cosmetics enterprises
　　　　17.5.1 SME marketing strategies
　　　　17.5.2 SME product development strategies
　　　　17.5.3 SME development strategies
Chapter 18 Chinese Cosmetics Marketing Analysis from 2011 to 2012
　　18.1 Marketing channels of Chinese cosmetics industry
　　　　18.1.1 Wholesale market
　　　　18.1.2 Retail terminal market
　　　　18.1.3 Professional market
　　18.2 Overview of Chinese cosmetic Marketing
　　　　18.2.1 Dialysis of ten main trends of cosmetics
　　　　18.2.2 Micro-blog marketing was quietly heating up in cosmetics market
　　　　18.2.3 Decolor innovative experiential marketing mode became a leader in the cosmetics industry
　　　　18.2.4 Three key points of cosmetics soft paper marketing
　　18.3 Cosmetics network marketing
　　　　18.3.1 Features and advantages of the cosmetics network marketing
　　　　18.3.2 Development overview of cosmetics network marketing
　　　　18.3.3 Cosmetics network marketing system is increasingly improved
　　　　18.3.4 Sudden emergence of China's cosmetics SNS community marketing
　　18.4 Cosmetics direct sales
　　　　18.4.1 Overview of cosmetics direct sales
　　　　18.4.2 Deep thinking of “counter-cyclical” laws of cosmetics direct selling enterprise
　　　　18.4.3 Cosmetics direct selling enterprises showed a trend of polarization in 2010
　　　　18.4.4 Mainstream trend of cosmetics online direct marketing channel
　　18.5 Cosmetics store operating
　　　　18.5.1 Development status of cosmetics stores market
　　　　18.5.2 Cosmetics stores became the new trend of industry development
　　　　18.5.3 Strategies of cosmetics store operation
　　　　18.5.4 Profiling of cosmetics store development prospects
　　18.6 Cosmetics gradient marketing channel strategy
　　　　18.6.1 Necessities of implementation of cosmetics gradient marketing
　　　　18.6.2 Channels gradient
　　　　18.6.3 Target consumers gradient
The Chapter 19 Analysis of Chinese Cosmetics Investment
　　19.1 Basic overview of investment from 2011 to 2012
　　　　19.1.1 Characteristics of cosmetics industry
　　　　19.1.2 Profiling of cosmetics industry profit model
　　　　19.1.3 The main advantages of cosmetics investment
　　　　19.1.4 China had become the cosmetics hot investment market
　　19.2 Cosmetics investment prospects
　　　　19.2.1 Investment opportunities existing in China's cosmetics market
　　　　19.2.2 Investment potentials of oral beauty products in China's cosmetics industry
　　　　19.2.3 Promising investment in cosmetics skin care market
　　　　19.2.4 Prospects and development of aloe cosmetics
　　19.3 Problems and suggestions of cosmetics Investment
　　　　19.3.1 Barriers to entry of China's cosmetics industry
　　　　19.3.2 Risk factors of cosmetics industry investment
　　　　19.3.3 Investment and operation strategies for cosmetics enterprises
　　　　19.3.4 Herbal cosmetics investment strategies
Chapter 20 Forecast of Cosmetic Industry between 2013 and 2017
　　20.1 Development trends of cosmetics industry
　　　　20.1.1 Analysis of the development trend of the global cosmetics market
　　　　20.1.2 Future direction of green and organic cosmetics
　　　　20.1.3 Profiling of cosmetics market channel trends
　　　　20.1.4 Environmental protection development of cosmetics packaging
　　20.2 Development potential of cosmetics market
　　　　20.2.1 Rural market will gradually become an important source of demand
　　　　20.2.2 College cosmetics market has great potential for development
　　　　20.2.3 Development goals of China's cosmetics industry in the “12th Five-Year” period
　　20.3 Development forecast of the cosmetics market
　　　　20.2.1 Revenue forecast of cosmetics market between 2013 and 2017
　　　　20.2.2 Profit forecast Of the cosmetics market between 2013 and 2017
　　　　20.2.3 Output forecast of the cosmetics market between 2013 and 2017
　　　　20.2.4 Production forecast of the cosmetics market between 2013 and 2017
　　　　20.2.5 Market demand forecast of the cosmetics market between 2013 and 2017
Chapter 21 Foreign Cosmetics Companies and Brands
　　21.1 French L'Oreal
　　　　21.1.1 Group Profile
　　　　21.1.2 L'Oreal operating conditions in 2009
　　　　21.1.3 L'Oreal operating conditions in 2010
　　　　21.1.4 L'Oreal operating conditions in 2011
　　　　21.1.5 Paris L'Oreal
　　　　21.1.6 Lancome
　　　　21.1.7 Vichy
　　　　21.1.8 Garnier
　　　　21.1.9 Maybelline
　　21.2 American Procter & Gamble
　　　　21.2.1 Company Profile
　　　　21.2.2 Procter & Gamble operating conditions in fiscal year of 2009
　　　　21.2.3 Procter & Gamble operating conditions in fiscal year of 2010
　　　　21.2.4 Procter & Gamble operating conditions in fiscal year of 2011
　　　　21.2.5 Olay
　　　　21.2.6 SK-II
　　　　21.2.7 Sassoon
　　　　21.2.8 Safeguard
　　21.3 Amway Corporation
　　　　21.3.1 Company Profile
　　　　21.3.2 Amway operating conditions in 2011
　　　　21.3.3 Artistry
　　　　21.3.4 silk Ting
　　　　21.3.5 Ya honey
　　21.4 Estee Lauder
　　　　21.4.1 Company Profile
　　　　21.4.2 Estee Lauder's brands
　　　　21.4.3 Estee Lauder operating conditions in fiscal year of 2009
　　　　21.4.4 Estee Lauder operating conditions in fiscal year of 2010
　　　　21.4.5 Estee Lauder operating conditions in fiscal year of 2011
　　21.5 Avon
　　　　21.5.1 Company Profile
　　　　21.5.2 Avon business situation in 2009
　　　　21.5.3 Avon business situation in 2010
　　　　21.5.4 Avon business situation in 2011
　　21.6 Shiseido
　　　　21.6.1 Company Profile
　　　　21.6.2 Shiseido operating conditions in fiscal year of 2009
　　　　21.6.3 Shiseido operating conditions in fiscal year of 2010
　　　　21.6.4 Shiseido operating conditions in fiscal year of 2011
　　　　21.6.5 Aupres
　　　　21.6.6 Charm Aupres
　　　　21.6.7 UNO
　　　　21.6.8 Za
　　　　21.6.9 URARA
　　21.7 Amore Group
　　　　21.7.1 Company Profile
　　　　21.7.2 Amore Group operating conditions in 2009
　　　　21.7.3 Amore Group operating conditions in 2010
　　　　21.7.4 Amore Group operating conditions in 2011
　　　　21.7.5 IOPE
　　　　21.7.6 Lange
　　　　21.7.7 Aili
　　　　21.7.8 Sulwhasoo
　　21.8 Unilever
　　　　21.8.1 Company Profile
　　　　21.8.2 Unilever operating conditions in 2009
　　　　21.8.3 Unilever operating conditions in 2010
　　　　21.8.4 Unilever operating conditions in 2011
　　　　21.8.5 Pond's
　　　　21.8.6 Lux
Chapter 22 Analysis of Domestic Cosmetics Key Enterprises from 2010 to 2012
　　22.1 Shanghai Jahwa United Co.,Ltd.
　　　　22.1.1 Company Profile
　　　　22.1.2 Jahwa operating conditions from Jan to Dec in 2010
　　　　22.1.3 Jahwa operating conditions from Jan to Dec in 2011
　　　　22.1.4 Jahwa operating conditions from Jan to Jun in 2012
　　22.2 Softto Co.,Ltd.
　　　　22.2.1 Company Profile
　　　　22.2.2 Softto operating conditions from Jan to Dec in 2010
　　　　22.2.3 Softto operating conditions from Jan to Dec in 2011
　　　　22.2.4Softto operating conditions from Jan to Jun in 2012
　　22.3 Jiangsu Longrich Group Co., Ltd.
　　　　22.3.1 Development situation between 2006 and 2012
　　　　22.3.2 Overall size and profitability of company
　　　　22.3.3 Solvency analysis of company
　　　　22.3.4 Operation ability analysis of company
　　　　22.3.5 Profitability analysis of company
　　　　22.3.6 Growth capacity analysis of company
　　22.4 Unilever (China) Co., Ltd.
　　　　22.4.1 Development situation between 2006 and 2012
　　　　22.4.2 Overall size and profitability of company
　　　　22.4.3 Solvency analysis of company
　　　　22.4.4 Operation ability analysis of company
　　　　22.4.5 Profitability analysis of company
　　　　22.4.6 Growth capacity analysis of company
　　22.5 Mary Kay Cosmetics (China) Co., Ltd.
　　　　22.5.1 Development situation between 2006 and 2012
　　　　22.5.2 Overall size and profitability of company
　　　　22.5.3 Solvency analysis of company
　　　　22.5.4 Operation ability analysis of company
　　　　22.5.5 Profitability analysis of company
　　　　22.5.6 Growth capacity analysis of company
　　22.6 Avon (China) Manufacturing Co., Ltd.
　　　　22.6.1 Development situation between 2006 and 2012
　　　　22.6.2 Overall size and profitability of company
　　　　22.6.3 Solvency analysis of company
　　　　22.6.4 Operation ability analysis of company
　　　　22.6.5 Profitability analysis of company
　　　　22.6.6 Growth capacity analysis of company
　　22.7 Shiseido Liyuan Cosmetics Co., Ltd.
　　　　22.7.1 Development situation between 2006 and 2012
　　　　22.7.2 Overall size and profitability of company
　　　　22.7.3 Solvency analysis of company
　　　　22.7.4 Operation ability analysis of company
　　　　22.7.5 Profitability analysis of company
　　　　22.7.6 Growth capacity analysis of company
　　22.8 Bawang (Guangzhou) Co., Ltd.
　　　　22.8.1 Development situation between 2006 and 2012
　　　　22.8.2 Overall size and profitability of company
　　　　22.8.3 Solvency analysis of company
　　　　22.8.4 Operation ability analysis of company
　　　　22.8.5 Profitability analysis of company
　　　　22.8.6 Growth capacity analysis of company
　　22.9 Hubei C-Bons Daily Chemical Co., Ltd.
　　　　22.9.1 Development situation between 2006 and 2012
　　　　22.9.2 Overall size and profitability of company
　　　　22.9.3 Solvency analysis of company
　　　　22.9.4 Operation ability analysis of company
　　　　22.9.5 Profitability analysis of company
　　　　22.9.6 Growth capacity analysis of company
　　22.10 Beautycos International co,. Ltd.
　　　　22.10.1 Development situation between 2006 and 2012
　　　　22.10.2 Overall size and profitability of company
　　　　22.10.3 Solvency analysis of company
　　　　22.10.4 Operation ability analysis of company
　　　　22.10.5 Profitability analysis of company
　　　　22.10.6 Growth capacity analysis of company
　　22.11 Jiangsu Youth of Lass Co., Ltd.
　　　　22.11.1 Development situation between 2006 and 2012
　　　　22.11.2 Overall size and profitability of company
　　　　22.11.3 Solvency analysis of company
　　　　22.11.4 Operation ability analysis of company
　　　　22.11.5 Profitability analysis of company
　　　　22.11.6 Growth capacity analysis of company
　　22.12 Beijing Dabao Cosmetics Co., Ltd.
　　　　22.12.1 Development situation between 2006 and 2012
　　　　22.12.2 Overall size and profitability of company
　　　　22.12.3 Solvency analysis of company
　　　　22.12.4 Operation ability analysis of company
　　　　22.12.5 Profitability analysis of company
　　　　22.12.6 Growth capacity analysis of company
　　22.13 Shanghai Zotos Citic Cosmetics Co., Ltd.
　　　　22.13.1 Development situation between 2006 and 2012
　　　　22.13.2 Overall size and profitability of company
　　　　22.13.3 Solvency analysis of company
　　　　22.13.4 Operation ability analysis of company
　　　　22.13.5 Profitability analysis of company
　　　　22.13.6 Growth capacity analysis of company
　　22.14 Shenyang New Life Industrial Co., Ltd.
　　　　22.14.1 Development situation between 2006 and 2012
　　　　22.14.2 Overall size and profitability of company
　　　　22.14.3 Solvency analysis of company
　　　　22.14.4 Operation ability analysis of company
　　　　22.14.5 Company Profitability Analysis
　　　　22.14.6 Growth capacity analysis of company
　　22.15 Matsuzawa Cosmetics (Shenzhen) Co., Ltd.
　　　　22.15.1 Development situation between 2006 and 2012
　　　　22.15.2 Overall size and profitability of company
　　　　22.15.3 Solvency analysis of company
　　　　22.15.4 Operation ability analysis of company
　　　　22.15.5 Company Profitability Analysis
　　　　22.15.6 Growth capacity analysis of company
　　22.16 Zhejiang OSM Special Cosmetics Co., Ltd.
　　　　22.16.1 Development situation between 2006 and 2012
　　　　22.16.2 Overall size and profitability of company
　　　　22.16.3 Solvency analysis of company
　　　　22.16.4 Operation ability analysis of company
　　　　22.16.5 Company Profitability Analysis
　　　　22.16.6 Growth capacity analysis of company
　　22.17 Shanghai Kao Co., Ltd.
　　　　22.17.1 Development situation between 2006 and 2012
　　　　22.17.2 Overall size and profitability of company
　　　　22.17.3 Solvency analysis of company
　　　　22.17.4 Operation ability analysis of company
　　　　22.17.5 Company Profitability Analysis
　　　　22.17.6 Growth capacity analysis of company
　　22.18 Guangdong Lafang Daily Chemical Co., Ltd.
　　　　22.18.1 Development situation between 2006 and 2012
　　　　22.18.2 Overall size and profitability of company
　　　　22.18.3 Solvency analysis of company
　　　　22.18.4 Operation ability analysis of company
　　　　22.18.5 Company Profitability Analysis
　　　　22.18.6 Growth capacity analysis of company
　　22.19 Shanghai Ouge Milan cosmetics factory
　　　　22.19.1 Development situation between 2006 and 2012
　　　　22.19.2 Overall size and profitability of company
　　　　22.19.3 Solvency analysis of company
　　　　22.19.4 Operation ability analysis of company
　　　　22.19.5 Company Profitability Analysis
　　　　22.19.6 Growth capacity analysis of company
　　22.20 Guangdong Mingchen Co., Ltd.
　　　　22.20.1 Development situation between 2006 and 2012
　　　　22.20.2 Overall size and profitability of company
　　　　22.20.3 Solvency analysis of company
　　　　22.20.4 Operation ability analysis of company
　　　　22.20.5 Company Profitability Analysis
　　　　22.20.6 Growth capacity analysis of company
　　22.21 Yantai New Era Health Industry Daily Chemical Co., Ltd.
　　　　22.21.1 Development situation between 2006 and 2012
　　　　22.21.2 Overall size and profitability of company
　　　　22.21.3 Solvency analysis of company
　　　　22.21.4 Operation ability analysis of company
　　　　22.21.5 Company Profitability Analysis
　　　　22.21.6 Growth capacity analysis of company
　　22.22 Metco Cosmetics (Shanghai) Co., Ltd.
　　　　22.22.1 Development situation between 2006 and 2012
　　　　22.22.2 Overall size and profitability of company
　　　　22.22.3 Solvency analysis of company
　　　　22.22.4 Operation ability analysis of company
　　　　22.22.5 Company Profitability Analysis
　　　　22.22.6 Growth capacity analysis of company
Appendix
Appendix I: “Cosmetics Manufacturers Hygienic Practices”
Appendix II: “Cosmetics Hygiene Supervision Regulations”
Appendix III: “Implementing Rules of Cosmetics Hygiene Supervision Regulations”
Appendix IV: “Supervision and Inspection Management Approach of the Import and Export of Cosmetics”